Revista Internacional de Relaciones Publicas最新文献

{"title":"Reseña del libro: Comunicación Corporativa Audiovisual y Online. Innovación y tendencias / Book review: Audiovisual and Online Corporate Communication. Innovation and trends","authors":"Iván Puentes Rivera","doi":"10.5783/REVRRPP.V9I18.597","DOIUrl":"https://doi.org/10.5783/REVRRPP.V9I18.597","url":null,"abstract":"Carmen Costa-Sanchez y Sandra Martinez, profesoras ambas de la Facultad de Ciencias de la Comunicacion de la Universidad de A Coruna, firman este libro que, como ellas mismas declaran, se trata de una obra sobre las “actitudes y aptitudes de las entidades en un contexto de transicion\". Toda una declaracion de intenciones que no nos puede llevar a afirmar, sin riesgo a iniciar una controvertida discusion epistemologica, que se trate de un libro centrado exclusivamente en la practica y el estudio de las relaciones pubicas, pero que, sin duda, aborda esta disciplina a lo largo de toda la obra y aporta claves sumamente interesantes para su comprension, aprovechamiento y correcta planificacion en el seno de todo tipo de organizaciones, en el contexto actual de convergencia digital y estrategias comunicativas multimedia y multiplataforma. Abstract Carmen Costa-Sanchez and Sandra Martinez, both professors of the Faculty of Communication Sciences of the University of A Coruna, sign this book that, as they themselves declare, is a work on the \"attitudes and aptitudes of the entities in a context of transition \". A whole declaration of intentions that cannot lead us to affirm, without risk to initiate a controversial epistemological discussion, that it is a book focused exclusively on the practice and study of public relations, but that, without a doubt, addresses this discipline throughout the entire work and provides extremely interesting keys for their understanding, use and proper planning within all types of organizations, in the current context of digital convergence and multimedia and cross-platform communication strategies.","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"9 1","pages":"239-242"},"PeriodicalIF":0.4,"publicationDate":"2019-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43782037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A produção científica em Relações Públicas e Política: uma análise bibliométrica / Scientific production on Public Relations and Politics: a bibliometric analysis","authors":"P. Pimentel, Davi Pereira Lago, Vitor Matheus-Beira Machado","doi":"10.5783/rirp-18-2019-04-53-74","DOIUrl":"https://doi.org/10.5783/rirp-18-2019-04-53-74","url":null,"abstract":"Compreender o campo academico implica responsabilidades e produz resultado naquilo que e reconhecido como saber cientifico. Logo, este artigo tem como objetivo examinar a producao academica dos estudos que trabalham a politica e as relacoes publicas em conjunto. Para cumprir com este objetivo, foi realizada uma analise bibliometrica de abordagem quantitativa em 2.291 artigos e revisoes publicadas entre os anos de 1937 e 2019 em periodicos indexados na base de dados Scopus. Este esforco justifica-se, pois ainda que tecnicas e praticas de relacoes publicas existam ha milenios, o campo teorico ainda exige debates necessarios a fim diagnosticar os seus fundamentos e apontar caminhos para produzir material inovador que gere contribuicoes ao desenvolvimento da sociedade. O metodo aplicado envolveu a analise de citacoes, co-autoria e co-ocorrencia de palavras. Os resultados encontrados indicam que o numero de publicacoes segue uma tendencia crescente e demonstram amadurecimento no estudo dos temas em questao. Trabalhos que lidam com relacoes publicas e politica tratam de questoes multidisciplinares e nao se limitam a area da Comunicacao. Palavras-chave: Relacoes Publicas, Politica, Bibliometria, Scopus Abstract Life in society is a natural imperative as human beings are not supposed nor allowed to live in isolation from their pairs. Relations of power emerge once societies are constituted by constellations of interests. Public relations arises, thus, in the necessity of conciliating and promoting different interests among publics. Specifically, by dealing with politics, the public relations provide the logics and tools needed for a complex and uncertain environment. It also helps to turn the public opinion favourable to the accomplishment of different agents’ goals. Although public relations techniques and practices have existed for millennia, the theoretical field still needs debates to diagnose and comprehend its foundations. Scholars also urge for more researches in order to suggest directions to produce innovative knowledge that effectively contributes to the development of society. The authors believe that public relations is the field of knowledge that when better understood and operationalized can promote it for its ability to deal with distinct interests among publics. In this sense, not only the (in)congruencescongruencies between public relations and politics have impacted agents doing politics, but also required a better comprehension and understanding about the state of the knowledge. Given this, the paper aims to answer the following research question: how scientific production that deals with public relations and politics in conjunction is characterised? Methodologically, the article takes the premise that the publication of academic papers is the most used and valued instrument by researchers who want to publicize the results of their investigations. It is also understood that it is the way for a specific field to lay its foundations and ","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"9 1","pages":"53-74"},"PeriodicalIF":0.4,"publicationDate":"2019-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42774085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comunicación política digital en Instagram. Los casos de Cristina Fernández de Kirchner y Mauricio Macri en Argentina / Digital political communication on Instagram. The cases of Cristina Fernández de Kirchner and Mauricio Macri in Argentina","authors":"A. Názaro, F. Crozzoli, Alejandro Álvarez-Nobell","doi":"10.5783/rirp-18-2019-02-05-28","DOIUrl":"https://doi.org/10.5783/rirp-18-2019-02-05-28","url":null,"abstract":"En el ano 2016, el estudio Gobernautas Ciudadanos (Riorda y Valenti) describia el desarrollo de las practicas politicas en redes sociales en America Latina: Instagram comenzaba a tomar fuerza como un canal de comunicacion politica. A partir de un diseno metodologico exploratorio y descriptivo sobre los casos de estudio de  los politicos argentinos Mauricio Macri (presidente durante el 2015-2019) y Cristina Fernandez de Kirchner (ex presidente predecesora) se indago y caracterizo las principales estrategias y relatos que prevalecieron. La investigacion se basa en la elaboracion de un archivo de publicaciones del 2018 de ambos dirigentes en sus cuentas oficiales de Instagram y en un posterior analisis de contenido y estadistico. Para llevar a cabo este proposito, observamos diferentes categorias en un conjunto de publicaciones mas relevantes en cuanto a interacciones. Prestamos especial atencion a la gestion de sus publicaciones, centrandonos en el contenido visual, asi tambien como en el uso de los elementos y funcionalidades que brinda esta red. Los resultados nos permiten confirmar que Instagram desempena un papel importante a la hora de definir el comportamiento politico. Si las personas encuentran actitudes con las que coinciden en su red social, son mas activas politicamente, mientras que las ideas contradictorias reducen la participacion. El proceso continuado de informacion y difusion de imagenes relativas a la politica influye en la opinion publica. Instagram y las redes sociales en general facilitan este planteo, ya que es constante la presencia de los politicos en la red; logrando meterse en la cotidianidad de la gente. Palabras clave: Comunicacion Digital, Politica, Instagram, Redes Sociales, Relatos, Comunicacion Visual Abstract In 2016, the \"Gobernautas Ciudadanos\" study described the development of political practices in social networks in Latin America: Instagram began to gain strength as a channel of political communication. A good use of social networks will form the new organization chart of public management and the \"gobernautas\" will be the new leader (Riorda and Valenti, 2016). In recent times, multiple investigations have emerged on the subject, from which we have selected some of the significant contributions, among which are: Beaudoux and Garcia, 2012; Riorda and Valenti, 2016; Enguix, 2016; Selva-Ruiz and Caro-Castano, 2017; Rocio, Ariza, and March, 2017; Ballesteros, and Diez Garrido, 2018; Gil-Ramirez, Gomez de Travesedo-Rojas and Almansa-Martinez, 2019; and Gil, 2019. The purpose of this research was to investigate and characterize the main strategies and stories that prevailed in the use made of Instagram as a tool for digital political communication; Based on an exploratory and descriptive methodological design on the case studies of Argentine politicians Mauricio Macri (president during 2015-2019) and Cristina Fernandez de Kirchner (former predecessor president). For this, a base of the most relevant publications of ","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"9 1","pages":"05-28"},"PeriodicalIF":0.4,"publicationDate":"2019-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41395792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The challenges of the strategic communication of the Portuguese public universities in the internationalization processes / Los desafíos de la comunicación estratégica en los procesos de internacionalización de las universidades públicas portuguesas","authors":"Celene Fidelis Frias Ferreira","doi":"10.5783/rirp-18-2019-10-179-196","DOIUrl":"https://doi.org/10.5783/rirp-18-2019-10-179-196","url":null,"abstract":"Abstract The main goal of this article is to drive organisations’ communications managers to pay more attention to internationalisation processes at higher education institutions (HEIs) and uncover new opportunities for action focused on academic mobility. From a theoretical viewpoint, there is a discussion on the phenomenon of internationalisation Portuguese HEIs and the strategic relevance of recruiting international students are put into context, with a reflection on how communication can improve that process provided it is duly integrated into the institution’s management and mission. The complexity of the decision-making process is highlighted, along with factors that influence international students when they look for and choose a host country and institution. The conclusion is reached that students prioritise reputation when choosing the country and the institution, which reflects a great opportunity for the public relations as a strategic management function of organization image and reputation. Keywords: Internationalisation of higher education, academic mobility, recruitment of students, public relations, strategic communication, reputation Resumen El objetivo principal de este articulo es provocar en los responsables de la comunicacion una mayor atencion a los procesos de internacionalizacion de las Instituciones de Educacion Superior (IES), con respecto a su dimension institucional, y revelar posibles oportunidades de accion, especialmente en relacion con la movilidad academica. Desde una perspectiva teorica, ha sido posible debatir sobre el fenomeno de la internacionalizacion, contextualizar las IES portuguesas y la planificacion estrategica que han dirigido para el reclutamiento de estudiantes internacionales, y discutir como la comunicacion puede optimizar este proceso, siempre que este debidamente integrada en la gestion y la mision de la institucion con la internacionalizacion. Nos referimos a la complejidad del proceso de toma de decisiones y a los diversos factores que influyen en el estudiante internacional cuando debe buscar y elegir un pais y una institucion educativa. Finalmente, confirmamos que el estudiante prioriza la reputacion tanto para la eleccion del pais como de la institucion, lo que resulta en una gran oportunidad para las Relaciones Publicas como una funcion estrategica a la hora de gestionar la imagen y la reputacion de la organizacion. Palabras clave: internacionalizacion de la educacion superior, movilidad academica, reclutamiento de estudiantes, relaciones publicas, comunicacion estrategica, reputacion","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"9 1","pages":"179-196"},"PeriodicalIF":0.4,"publicationDate":"2019-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43782400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interdisciplinaridade e desenvolvimento de competências profissionais: levantamento empírico com egressos de Relações Públicas da Universidade Federal de Minas Gerais/Interdisciplinarity and professional skills’ development: empirical survey with Public R","authors":"Hélia de Oliveira Ladeia, Wânia Maria Araújo","doi":"10.5783/REVRRPP.V9I18.596","DOIUrl":"https://doi.org/10.5783/REVRRPP.V9I18.596","url":null,"abstract":"Resumo O presente artigo desenvolve uma discussao teorico-conceitual acerca do campo de atuacao de Relacoes Publicas, entendida como uma das areas de composicao da Comunicacao Social. Nossa proposta se sustenta na pontuacao de desafios e demandas profissionais enfrentadas pela area enquanto um campo marcado por disparidades e tensionamentos. Para tracar este panorama complexo relativo a area, foram realizadas entrevistas semiestruturadas com egressos do curso de Relacoes Publicas da Universidade Federal de Minas Gerais, graduados entre 2004 e 2014. Foram 13 profissionais consultados e, a partir das respostas dadas durante os encontros, analisamos para o presente trabalho as dimensoes da interdisciplinaridade como aspecto relevante a formacao na area, bem como o desenvolvimento de competencias profissionais especificas para um bom desempenho no mercado de trabalho. Em termos de discussoes teoricas, alem da base assentada na interdisciplinaridade como conceito-chave para a pesquisa, tecemos tambem consideracoes sobre a nocao de  habitus , baseados em Pierre Bourdieu (1974). Para compreender a formacao historica do campo de Relacoes Publicas, retomamos a insercao do campo no Brasil, principalmente a partir do regime militar. Em termos curriculares, ainda retomamos o historico do curriculo do curso, tomando por base o caso da UFMG. Dentre os principais aportes alcancados, pode-se considerar a interdisciplinaridade como fator primordial e a ser estimulado no percurso academico, segundo a opiniao dos egressos. Por fim, as constatacoes permitem refletir quanto a possiveis encaminhamentos para a melhor integracao entre egressos e atuais alunos do curso, de modo a correlacionar mercado e Academia numa dialogia proficua. Palavras-chave: Relacoes Publicas, Mercado de trabalho, Integracao universitaria, Egresso. Abstract This article develops a theoretical-conceptual discussion about the field of Public Relations, understood as one of the areas of composition of Social Communication. Our proposal is based on the scoring of challenges and professional demands faced by the area as a field marked by disparities and tensions. To trace this complex panorama regarding the area, semi-structured interviews were conducted with graduates of the Public Relations course of the Federal University of Minas Gerais, graduated between 2004 and 2014. There were 13 professionals consulted and, from their answers during the meetings, in the present work we analyzed the interdisciplinarity dimensions as a relevant aspect to the training in the area, as well as the development of specific professional skills for a great performance in the labor market. In terms of theoretical discussions, beyond the interdisciplinarity basis as a key concept for research, we also make considerations about the notion of habitus, found on Pierre Bourdieu (1974). To understand the historical formation of the field of Public Relations, we resumed the insertion of the field in Brazil, mainly from the ","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"9 1","pages":"219-238"},"PeriodicalIF":0.4,"publicationDate":"2019-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44622742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Redes Sociales y ONG en Colombia ¿uso estratégico o respuesta a la tendencia?/Social Media and NGO in Colombia, strategic use or response to the trend?","authors":"Quiceno Castañeda, Beatriz Eugenia","doi":"10.5783/REVRRPP.V9I18.607","DOIUrl":"https://doi.org/10.5783/REVRRPP.V9I18.607","url":null,"abstract":"Este articulo esta centrado en los resultados de la observacion de las redes sociales que utilizan 7 ONG en Medellin-Colombia y esta enmarcado en la investigacion “Colombia: ONG, Relaciones Publicas, recaudacion de fondos y postconflicto”, cuyo objetivo es describir la realidad comunicativa de las ONG en Colombia a fin de determinar si estan preparadas a nivel de gestion de las relaciones publicas para obtener los recursos financieros que les permitan cumplir su rol en el posconflicto colombiano. Inicialmente se trabajo en la construccion de un marco teorico que permitiera fundamentar los resultados y posterior discusion de estos. Los cinco conceptos clave de este marco fueron: Comunicacion, Organizaciones No Gubernamentales, comunicacion estrategica, relaciones publicas y redes sociales. Posteriormente se hizo una observacion con una ventana de tiempo de 5 semanas, comprendidas entre los meses de abril y mayo de 2018. Las caracteristicas propias de los medios digitales, fueron el eje central del analisis de las publicaciones con las cuales se trabajo.  Para esta segunda parte se tuvieron en cuenta 4 variables: ?cuales redes sociales utilizaban?, ?que tipo de contenido publicaban en ellas?, ?cual era la tematica mas recurrente en dichas publicaciones? y los parametros de redaccion. La metodologia utilizada combino lo cualitativo y lo cuantitativo. Dentro de las conclusiones se encontro una correlacion baja entre la teoria sobre el uso estrategico de las redes sociales y lo que hacen estas organizaciones en la practica. Palabras clave: medios sociales, relaciones publicas, organizacion no gubernamental, estrategias de comunicacion, redes sociales, comunicacion digital Abstract This article focuses on the observation of social networks utilized by seven NGOs in Medellin-Colombia. It is a result of the research project \"Colombia: NGOs, Public Relations, fundraising and post-conflict\", whose objective was to describe the communicative reality of NGOs in Colombia, in order to determine whether they are prepared, at the level of public relations management, to obtain the financial resources needed to fulfill their expected role in the Colombian post-conflict. This study´s significance lies on the worldwide trend of the use of online technologies by non-governmental organizations in connecting with their target audiences. According to the results of the study, in its 2017 version, in Latin America, the average number of subscribers in NGO´s social networks ranges between 2,300, for small NGO´s, and 50,000 for large NGOs; 48% of these accept donations online; 94% have a profile on Facebook and 54% have a profile on Instagram. (Nonprofit Tech for Good, 2017) In developing this article, the researcher initially worked on building a theoretical framework that would allow a proper grounding of the results and their subsequent discussion. The five key concepts of this framework were: Communication, Non-Governmental Organizations, strategic communication, publ","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"9 1","pages":"75-94"},"PeriodicalIF":0.4,"publicationDate":"2019-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43623306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigación en comunicación. Metodologías, temáticas y fuentes/ Communication research. Methodologies, themes and sources","authors":"Antonio Castillo-Esparcia, Elizabet Castillero-Ostio","doi":"10.5783/REVRRPP.V9I18.622","DOIUrl":"https://doi.org/10.5783/REVRRPP.V9I18.622","url":null,"abstract":"Las revistas cientificas son actualmente el principal instrumento de divulgacion con el que cuenta la comunidad cientifica para transmitir sus investigaciones, siendo el ambito de la comunicacion uno de los que ha experimentado un mayor crecimiento en este tipo de publicaciones. Dada esta proliferacion de investigaciones en este campo, son necesarios los estudios bibliometricos como el presente, que persigue como objetivos primordiales: conocer el estado de la cuestion de la investigacion en el campo de la comunicacion en la actualidad a traves de un analisis de contenido, cuyas variables han permitido saber el genero de los autores, conocer su procedencia, estudiar la tipologia de investigacion, las metodologias de los textos y analizar el tipo de fuentes que utilizan en sus investigaciones. Se han analizado, como representativos, los 148 articulos que componen el primer numero publicado en los anos 2016 y 2017 por cada una de las diez primeras revistas de comunicacion indexadas en el  Journal Citation Reports (JCR), de  Web of Science . Los resultados nos han mostrado que la posicion de las mujeres respecto a los hombres en la autoria ha ido mejorando progresivamente. En cuanto a las referencias, se concluye que las autocitas son bastante frecuentes y van en aumento, ya que en 2016 el 84,61% de autores y autoras se autocitan, incrementandose la cifra en 2017 hasta un 88,57%. Ademas, la tendencia es el aumento de referencias a articulos de revistas en detrimento de los libros, dandose tambien la circunstancia de que transcurra menos tiempo desde que se publica un articulo hasta que se cita, que en el caso de los libros. Palabras clave: Revistas cientificas, Divulgacion, Investigacion, Comunicacion, Referencias, Metodologias Abstract Scientific journals are currently the main instrument of dissemination with which the scientific community transmits their researches, being the field of communication one of those that has experienced the greatest growth in this type of publications. Given the proliferation of researches in this field, bibliometric studies such us this one are necessary, which pursues as primary objectives: the currently knowledge of scientific activity in the field of communication and the analysis of the sources referenced in scientific articles; this will allow to discover the main theories and authors that support these articles in the main journals in the field of communication research. Content analysis has been used as a method, whose variables have allowed us to know the gender of the authors, their origin, the topic of the articles, the type of research, the methodologies of the texts and analyse the type of sources they use in their investigations. The 148 articles that make up the first issues published in 2016 and 2017, belonging to the first ten communication journals indexed in theJournal of Citation Reports(JCR), of Web of Science, have been analysed as representative. The results have shown us that the number of arti","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"9 1","pages":"197-218"},"PeriodicalIF":0.4,"publicationDate":"2019-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45972929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Vestir la política: la indumentaria como estrategia en comunicación electoral/Dress politics: clothing as strategy in electoral communication","authors":"Ruth Gómez de Travesedo Rojas, Marta Gil Ramírez","doi":"10.5783/rirp-18-2019-06-95-118","DOIUrl":"https://doi.org/10.5783/rirp-18-2019-06-95-118","url":null,"abstract":"Esta investigacion de caracter cuantitativo-descriptivo, examina, mediante analisis de contenido, la vestimenta empleada durante la campana electoral por los cuatro candidatos a presidir la Junta de Andalucia en los comicios del 2 de diciembre de 2018. La muestra esta compuesta por 59 estilismos, en los que se estudian variables como: color y caracter formal o informal de la indumentaria, tipo de calzado o complementos. Se pretende responder al interrogante, tradicionalmente formulado en el imaginario colectivo de la sociedad, de si la forma de vestir en politica expresa valores ideologicos, con el objeto de comprobar si existe una tendencia o patron que vincule la ropa empleada por los representantes publicos con la ideologia del partido al que pertenecen, ya sea de derechas o de izquierdas. Palabras clave: comunicacion politica, comunicacion electoral, relaciones publicas, moda, color politico. Abstract Fashion has been analyzed from different knowledge areas by a huge amount of academic works and approached as a philosophical, psychological, sociological and historic phenomenon. However, other disciplines such as marketing, education, communication, economy have also dedicated part of their efforts to their analysis. In the field of politics, which this research approaches, texts around the study of fashion have focused mainly on the perspective of nonverbal communication, which refers to many other aspects, not only the ones related to the way of dressing. Especially, during election time, politicians attempt to prepare their speeches, but they are fully aware of that not only what they say and how they say is important, but also the image they show and, consequently, the way of dressing is decisive; even more after the arrival of the TV, since it is focused on visual attention. Fashion has its own language that is useful to know what people want to tell us when they wear a thing or another. Although, traditionally, this has been a phenomenon associated with women, nowadays the distinction between genders is less pronounced and both, women and men, are interested in choosing their suits in the same way. Apart from this assessment, regarding the gender, the worry about fashion is not trivial because “the image is full of message” (Morejon, 2010) and all political parties are equally concerned. Traditionally, aspects such as clothing color or the use of more serious or informal styles have let us know the candidates and the ideological formation they have. The actual investigation wants to answer the question, in the construction of the collective thinking about society, of whether the way of dressing of different politicians, who are representing us, express ideological values, with the intention of being able to set whether there are a trend or an inclination that link up clothes worn by public representatives with the ideology of the party to which they belong, either left or right. Through a quantitative-descriptive research and applying th","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"9 1","pages":"95-118"},"PeriodicalIF":0.4,"publicationDate":"2019-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46362455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"No-Do en la construcción de imagen marca país en el primer franquismo (1943-1951)/No-Do in the construction of Country Brand Image in the first Francoism (1943-1951)","authors":"Guillermo van Zummeren-Moreno, Rosario Haro","doi":"10.5783/rirp-18-2019-03-29-52","DOIUrl":"https://doi.org/10.5783/rirp-18-2019-03-29-52","url":null,"abstract":"La construccion de imagen de marca-pais y las estrategias de identidad institucional y de diplomacia han sido fundamentos teoricos para la gestion de la comunicacion centrada en los paises.  En el caso de la dictadura franquista, NO-DO fue un instrumento de propaganda de la dictadura, fiel a los principios del regimen que lo creo. Por otro lado, el folclore fue uno de los instrumentos principales de cohesion durante la posguerra. Su finalidad era la de mostrar las particularidades de cada region dentro de una Espana unificada. El objetivo de este trabajo es estudiar como la musica folclorica se empleo para reforzar la identidad de Espana. Para ello se han analizado un total de 867 documentales que forman el corpus integro del periodo estudiado. Los resultados de esta investigacion no solo confirman el peso especifico de este genero musical en el medio estudiado, sino que tambien se abordan otros elementos como los principales actores, material recurrente, variaciones en las tendencias, etc. De este modo se han obtenido datos que permiten establecer conexiones entre la programacion del folclore en No-Do con hechos politicos. Palabras clave: No-Do, relaciones publicas, imagen de marca pais, propaganda, musica folclorica Abstract The construction of a brand-country image and the strategies of institutional identity and diplomacy have been theoretical foundations for the management of country-centered communication. In the case of the Franco dictatorship, No-Do was a propaganda instrument of the dictatorship, faithful to the principles of the regime that created it. On the other hand, folklore was one of the main instruments of cohesion during the postwar period. Its purpose was to show the particularities of each region within a unified Spain. The objective of this work is to study how folk music is used to reinforce the identity of Spain. Folk music has been relegated to the background because it is considered an artistic form of low value. That is why the works related to the use of folklore as a propaganda element are limited, disseminated and regional in nature. In addition the few works that analyze folklore as propaganda in No-Do that link folklore and politics during the Franco dictatorship approach the issue from a general perspective, attending to the political context from the anthropological and historical point of view, obviating that it is a process of creation and dissemination of image in which institutions and the use they make of public relations play a determining role. In order to meet the objective set out in this paper and given the historical nature of the research, bibliographic and documentary research is used as the main methodological tool, in which a qualitative approach predominates. However, this research is not limited to qualitative analysis, since content analysis of the No-Do is performed, also obtaining quantitative data. With the objective of studying in depth the propaganda use of folk music in No-Do, the five asp","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"9 1","pages":"29-52"},"PeriodicalIF":0.4,"publicationDate":"2019-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45319692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Código Ético / Ethic Code","authors":"Isabel Ruiz-Mora","doi":"10.5783/REVRRPP.V9I17.604","DOIUrl":"https://doi.org/10.5783/REVRRPP.V9I17.604","url":null,"abstract":"","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"9 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2019-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41929214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}