跨学科与专业技能发展:米纳斯吉拉斯联邦大学公共关系毕业生的实证调查/跨学科与专业技能发展:公共关系毕业生的实证调查

IF 0.1 Q4 COMMUNICATION
Hélia de Oliveira Ladeia, Wânia Maria Araújo
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Foram 13 profissionais consultados e, a partir das respostas dadas durante os encontros, analisamos para o presente trabalho as dimensoes da interdisciplinaridade como aspecto relevante a formacao na area, bem como o desenvolvimento de competencias profissionais especificas para um bom desempenho no mercado de trabalho. Em termos de discussoes teoricas, alem da base assentada na interdisciplinaridade como conceito-chave para a pesquisa, tecemos tambem consideracoes sobre a nocao de  habitus , baseados em Pierre Bourdieu (1974). Para compreender a formacao historica do campo de Relacoes Publicas, retomamos a insercao do campo no Brasil, principalmente a partir do regime militar. Em termos curriculares, ainda retomamos o historico do curriculo do curso, tomando por base o caso da UFMG. Dentre os principais aportes alcancados, pode-se considerar a interdisciplinaridade como fator primordial e a ser estimulado no percurso academico, segundo a opiniao dos egressos. Por fim, as constatacoes permitem refletir quanto a possiveis encaminhamentos para a melhor integracao entre egressos e atuais alunos do curso, de modo a correlacionar mercado e Academia numa dialogia proficua. Palavras-chave: Relacoes Publicas, Mercado de trabalho, Integracao universitaria, Egresso. Abstract This article develops a theoretical-conceptual discussion about the field of Public Relations, understood as one of the areas of composition of Social Communication. Our proposal is based on the scoring of challenges and professional demands faced by the area as a field marked by disparities and tensions. To trace this complex panorama regarding the area, semi-structured interviews were conducted with graduates of the Public Relations course of the Federal University of Minas Gerais, graduated between 2004 and 2014. There were 13 professionals consulted and, from their answers during the meetings, in the present work we analyzed the interdisciplinarity dimensions as a relevant aspect to the training in the area, as well as the development of specific professional skills for a great performance in the labor market. In terms of theoretical discussions, beyond the interdisciplinarity basis as a key concept for research, we also make considerations about the notion of habitus, found on Pierre Bourdieu (1974). To understand the historical formation of the field of Public Relations, we resumed the insertion of the field in Brazil, mainly from the military regime. In terms of curriculum, we still resume the course history program, based on the case of UFMG, which in 2000 was implemented with a flexible curriculum proposal and can be considered a set of pedagogical experiences organized to facilitate the exchange of knowledge between the various academic areas. Among the main contributions achieved, interdisciplinarity can be considered as a primordial factor and to be stimulated in the academic path, according to the opinion of the graduates. Another important finding concerns the demands and expected competences of these subjects, that pointed out weaknesses in the curriculum, but not as a negative factor of the course, given that most approve the contributions given to their education. Moreover, there is a disparity between the formation of PR and what they find in the reality of market demands. Thus, the professional habitus suffers interference from these multiple practices experienced in different ways by the graduates, and the complete humanistic and social formation is fundamental for the consecration of a complete professional. Throughout the interviews, the professionals´ opinions divergence in Public Relations was noticeable. On the one hand, graduates sometimes extolled the training offered by the course, highlighting skills learned, subjects taken, internship opportunities and extension projects; On the other hand, a series of opinions differed on the same issues, pointing to flaws or deficiencies in the formation, such as the lack of discipline to organize events. The difficulty of legitimizing the field is noted by professionals as something that forces them to go through other sectors in search of strengthening the image and professional identity of the area. It was also noticeable that the course of professional performance of students maintained a constant trajectory within the field of Public Relations, always acting in the area, even if it was necessary to act in other areas that were not specific to the field. In conclusion, the findings allow us to reflect on possible directions for the better integration between graduates and current students of the course, in order to correlate market and Academy in a fruitful dialogue. 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Our proposal is based on the scoring of challenges and professional demands faced by the area as a field marked by disparities and tensions. To trace this complex panorama regarding the area, semi-structured interviews were conducted with graduates of the Public Relations course of the Federal University of Minas Gerais, graduated between 2004 and 2014. There were 13 professionals consulted and, from their answers during the meetings, in the present work we analyzed the interdisciplinarity dimensions as a relevant aspect to the training in the area, as well as the development of specific professional skills for a great performance in the labor market. In terms of theoretical discussions, beyond the interdisciplinarity basis as a key concept for research, we also make considerations about the notion of habitus, found on Pierre Bourdieu (1974). To understand the historical formation of the field of Public Relations, we resumed the insertion of the field in Brazil, mainly from the military regime. In terms of curriculum, we still resume the course history program, based on the case of UFMG, which in 2000 was implemented with a flexible curriculum proposal and can be considered a set of pedagogical experiences organized to facilitate the exchange of knowledge between the various academic areas. Among the main contributions achieved, interdisciplinarity can be considered as a primordial factor and to be stimulated in the academic path, according to the opinion of the graduates. Another important finding concerns the demands and expected competences of these subjects, that pointed out weaknesses in the curriculum, but not as a negative factor of the course, given that most approve the contributions given to their education. Moreover, there is a disparity between the formation of PR and what they find in the reality of market demands. Thus, the professional habitus suffers interference from these multiple practices experienced in different ways by the graduates, and the complete humanistic and social formation is fundamental for the consecration of a complete professional. Throughout the interviews, the professionals´ opinions divergence in Public Relations was noticeable. On the one hand, graduates sometimes extolled the training offered by the course, highlighting skills learned, subjects taken, internship opportunities and extension projects; On the other hand, a series of opinions differed on the same issues, pointing to flaws or deficiencies in the formation, such as the lack of discipline to organize events. 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引用次数: 0

摘要

本文对公共关系领域进行了理论和概念上的讨论,公共关系领域被理解为社会传播的组成领域之一。我们的建议是基于对该领域所面临的挑战和专业需求的评分,这是一个以差异和紧张为标志的领域。为了描绘这一复杂的地区全景,我们对2004年至2014年毕业于米纳斯吉拉斯联邦大学公共关系课程的毕业生进行了半结构化访谈。我们咨询了13名专业人士,根据会议期间给出的答案,我们分析了目前工作的跨学科维度,作为该领域培训的相关方面,以及在劳动力市场上良好表现的特定专业能力的发展。在理论讨论方面,除了跨学科作为研究的关键概念外,我们还编织了基于皮埃尔·布迪厄(1974)的惯习概念的考虑。为了理解公共关系领域的历史形成,我们恢复了巴西公共关系领域的插入,主要是从军事政权开始的。在课程方面,我们仍然以UFMG的案例为基础,恢复课程的历史。在取得的主要贡献中,可以认为跨学科是一个主要因素,在学术道路上受到鼓励,根据毕业生的意见。最后,这些发现让我们反思如何最好地整合该课程的毕业生和当前学生,以便在一个富有成效的对话中将市场和学术联系起来。关键词:公共关系,劳动力市场,大学整合,毕业生。本文对公共关系领域进行了理论和概念上的讨论,理解为构成社会传播的领域之一。我们的建议是基于该领域面临的挑战和专业需求的评分,这是一个以差异和紧张为标志的领域。为了描绘这一地区复杂的全景,对2004年至2014年毕业于米纳斯吉拉斯联邦大学公共关系课程的毕业生进行了半结构化访谈。咨询了13名专业人员,根据他们在会议期间的回答,我们在目前的工作中分析了跨学科方面,作为该领域培训的一个相关方面,以及为在劳动力市场上取得出色表现而发展特定专业技能的问题。在理论讨论方面,除了跨学科基础作为研究的关键概念外,我们还对皮埃尔·布迪厄(Pierre Bourdieu, 1974)发现的惯习概念进行了思考。为了了解公共关系领域的历史形成,我们总结了巴西公共关系领域的插入,主要来自军事政权。在课程方面,我们仍然以UFMG的案例为基础,总结了课程历史方案,该方案于2000年以灵活的课程建议实施,可视为一套旨在促进各学术领域之间知识交流的教学经验。在取得的主要贡献中,根据毕业生的意见,跨学科可以被视为一个主要因素,并在学术道路上受到刺激。另一项重要发现涉及这些科目的需求和期望能力,这突出了课程中的弱点,但不是课程中的消极因素,因为大多数人赞同对他们的教育所作的贡献。此外,公关培训与他们在实际市场需求中发现的内容之间存在差异。因此,专业习惯受到毕业生以不同方式经历的多重实践的干扰,完整的人文和社会教育是完整专业的奉献的基础。在整个采访过程中,专业人士在公共关系方面的意见分歧都很明显。同时,毕业生有时会对课程提供的培训感到满意,突出学习的技能、学习的科目、实习机会和拓展项目;另一方面,对同一问题的一系列不同意见指出培训方面的缺点或不足,例如缺乏组织活动的纪律。专业人员注意到使该领域合法化的困难,这迫使他们通过其他部门寻求加强该领域的形象和专业特性。 同样值得注意的是,学生的专业表现课程在公共关系领域内保持恒定的轨迹,总是在该领域行动,即使有必要在该领域以外的其他领域行动。总之,这些发现使我们能够反思更好地整合毕业生和现有学生之间的可能方向,以便在富有成效的对话中将市场和学院联系起来。关键词:公共关系,就业市场,大学整合,毕业生http://dx.doi.org/10.5783/RIRP-18-2019-12-219-238
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Interdisciplinaridade e desenvolvimento de competências profissionais: levantamento empírico com egressos de Relações Públicas da Universidade Federal de Minas Gerais/Interdisciplinarity and professional skills’ development: empirical survey with Public R
Resumo O presente artigo desenvolve uma discussao teorico-conceitual acerca do campo de atuacao de Relacoes Publicas, entendida como uma das areas de composicao da Comunicacao Social. Nossa proposta se sustenta na pontuacao de desafios e demandas profissionais enfrentadas pela area enquanto um campo marcado por disparidades e tensionamentos. Para tracar este panorama complexo relativo a area, foram realizadas entrevistas semiestruturadas com egressos do curso de Relacoes Publicas da Universidade Federal de Minas Gerais, graduados entre 2004 e 2014. Foram 13 profissionais consultados e, a partir das respostas dadas durante os encontros, analisamos para o presente trabalho as dimensoes da interdisciplinaridade como aspecto relevante a formacao na area, bem como o desenvolvimento de competencias profissionais especificas para um bom desempenho no mercado de trabalho. Em termos de discussoes teoricas, alem da base assentada na interdisciplinaridade como conceito-chave para a pesquisa, tecemos tambem consideracoes sobre a nocao de  habitus , baseados em Pierre Bourdieu (1974). Para compreender a formacao historica do campo de Relacoes Publicas, retomamos a insercao do campo no Brasil, principalmente a partir do regime militar. Em termos curriculares, ainda retomamos o historico do curriculo do curso, tomando por base o caso da UFMG. Dentre os principais aportes alcancados, pode-se considerar a interdisciplinaridade como fator primordial e a ser estimulado no percurso academico, segundo a opiniao dos egressos. Por fim, as constatacoes permitem refletir quanto a possiveis encaminhamentos para a melhor integracao entre egressos e atuais alunos do curso, de modo a correlacionar mercado e Academia numa dialogia proficua. Palavras-chave: Relacoes Publicas, Mercado de trabalho, Integracao universitaria, Egresso. Abstract This article develops a theoretical-conceptual discussion about the field of Public Relations, understood as one of the areas of composition of Social Communication. Our proposal is based on the scoring of challenges and professional demands faced by the area as a field marked by disparities and tensions. To trace this complex panorama regarding the area, semi-structured interviews were conducted with graduates of the Public Relations course of the Federal University of Minas Gerais, graduated between 2004 and 2014. There were 13 professionals consulted and, from their answers during the meetings, in the present work we analyzed the interdisciplinarity dimensions as a relevant aspect to the training in the area, as well as the development of specific professional skills for a great performance in the labor market. In terms of theoretical discussions, beyond the interdisciplinarity basis as a key concept for research, we also make considerations about the notion of habitus, found on Pierre Bourdieu (1974). To understand the historical formation of the field of Public Relations, we resumed the insertion of the field in Brazil, mainly from the military regime. In terms of curriculum, we still resume the course history program, based on the case of UFMG, which in 2000 was implemented with a flexible curriculum proposal and can be considered a set of pedagogical experiences organized to facilitate the exchange of knowledge between the various academic areas. Among the main contributions achieved, interdisciplinarity can be considered as a primordial factor and to be stimulated in the academic path, according to the opinion of the graduates. Another important finding concerns the demands and expected competences of these subjects, that pointed out weaknesses in the curriculum, but not as a negative factor of the course, given that most approve the contributions given to their education. Moreover, there is a disparity between the formation of PR and what they find in the reality of market demands. Thus, the professional habitus suffers interference from these multiple practices experienced in different ways by the graduates, and the complete humanistic and social formation is fundamental for the consecration of a complete professional. Throughout the interviews, the professionals´ opinions divergence in Public Relations was noticeable. On the one hand, graduates sometimes extolled the training offered by the course, highlighting skills learned, subjects taken, internship opportunities and extension projects; On the other hand, a series of opinions differed on the same issues, pointing to flaws or deficiencies in the formation, such as the lack of discipline to organize events. The difficulty of legitimizing the field is noted by professionals as something that forces them to go through other sectors in search of strengthening the image and professional identity of the area. It was also noticeable that the course of professional performance of students maintained a constant trajectory within the field of Public Relations, always acting in the area, even if it was necessary to act in other areas that were not specific to the field. In conclusion, the findings allow us to reflect on possible directions for the better integration between graduates and current students of the course, in order to correlate market and Academy in a fruitful dialogue. Keywords: Public Relations, Job market, University integration, Graduate http://dx.doi.org/10.5783/RIRP-18-2019-12-219-238
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