Revista Internacional de Relaciones Publicas最新文献

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Las relaciones públicas en la comunicación de la Guardia Civil durante la COVID-19 新冠疫情期间国民警卫队沟通中的公共关系
IF 0.4
Revista Internacional de Relaciones Publicas Pub Date : 2022-12-28 DOI: 10.5783/revrrpp.v12i24.770
Carmen Carretón-Ballester, Francisco Lorenzo-Solá
{"title":"Las relaciones públicas en la comunicación de la Guardia Civil durante la COVID-19","authors":"Carmen Carretón-Ballester, Francisco Lorenzo-Solá","doi":"10.5783/revrrpp.v12i24.770","DOIUrl":"https://doi.org/10.5783/revrrpp.v12i24.770","url":null,"abstract":"La COVID-19 copó contenidos informativos en los medios de comunicación y evidenció la necesidad de una comunicación responsable desde todas las esferas de la sociedad. Este estudio persigue describir las relaciones de la Guardia Civil (GC) con los diferentes públicos, como agente activo y prescriptor formal en la gestión de la pandemia. Para ello, se analiza la comunicación estratégica descrita en sus memorias de responsabilidad social  y se realiza un análisis de contenido de las 198 noticias aparecidas en los diarios El País y El Mundo a lo largo de las seis olas. Los resultados indican una segmentación de públicos en las memorias (conducta relacional motivacional), frente al enfoque general e informativo en los medios de comunicación, a excepción de los jóvenes. Aunque la presencia de la GC en los medios disminuye durante el 2020, mantienen los medios que más confianza generan a la población (tradicionales y digitales) y registra un aumento de seguidores en Twitter y TikTok. Las noticias con enfoques informativos se refieren a restricciones, mientras que las motivacionales se centran en comunicar las medidas para salvaguardar la salud.","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42193627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Situación de las profesoras de relaciones públicas en España: el caso de las universidades andaluzas 西班牙公共关系教授的状况:以安达卢西亚大学为例
IF 0.4
Revista Internacional de Relaciones Publicas Pub Date : 2022-12-28 DOI: 10.5783/revrrpp.v12i24.785
Daniel Guerrero Navarro, Isabel Ruiz-Mora
{"title":"Situación de las profesoras de relaciones públicas en España: el caso de las universidades andaluzas","authors":"Daniel Guerrero Navarro, Isabel Ruiz-Mora","doi":"10.5783/revrrpp.v12i24.785","DOIUrl":"https://doi.org/10.5783/revrrpp.v12i24.785","url":null,"abstract":"Este artículo aborda la experiencia académica y profesional de las profesoras que imparten materias de relaciones públicas en las universidades de España. En concreto se analiza el caso de las universidades andaluzas con el fin de evaluar su afinidad y pertinencia a los contenidos de los planes de estudio, así como su situación laboral. Andalucía representa la región más poblada de España y concentra gran parte de la oferta nacional de grado. Mediante una metodología descriptiva, a través del análisis de contenido, se han estudiado 3 parámetros: docencia, investigación y experiencia académica y profesional de las docentes, comparando además su situación con la de los hombres. Las fuentes de información empleadas han sido las webs de las universidades y la información disponible en ORCID, Google Académico, LinkedIn, Academia y Researchgate. Como resultados nos encontramos con un equipo de docentes feminizado, con contratos temporales y con asignaturas muy fragmentadas; con experiencia docente e investigadora pertinente al área, aunque con escasa trayectoria profesional. Los hombres acaparan los puestos más estables. Se observa una desigual carga docente en el área entre las distintas universidades andaluzas. Como conclusión planteamos que el establecimiento de criterios que permitieran consolidar a las mujeres y al profesorado en su puesto laboral y en la elección estable de materias de relaciones públicas, facilitarían la conciliación, la mejora y pertinencia de la calidad docente e investigadora del profesorado andaluz. Es necesario seguir trabajando para mejorar la igualdad laboral de las mujeres y su acceso a la carrera académica en las mismas condiciones que sus compañeros.","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44609512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Communication and Public Relations Agencies and Consultancies: Data and Facts for the Sector in Portugal 通信和公共关系机构和咨询:数据和事实部门在葡萄牙
IF 0.4
Revista Internacional de Relaciones Publicas Pub Date : 2022-12-28 DOI: 10.5783/revrrpp.v12i24.778
Fabia Ortega Borges, Simone Antoniaci Tuzzo
{"title":"Communication and Public Relations Agencies and Consultancies: Data and Facts for the Sector in Portugal","authors":"Fabia Ortega Borges, Simone Antoniaci Tuzzo","doi":"10.5783/revrrpp.v12i24.778","DOIUrl":"https://doi.org/10.5783/revrrpp.v12i24.778","url":null,"abstract":"This article reflects the creation of an Observatory of Communication and Public Relations Agencies and Consultancies in Portugal, making it necessary to disseminate relevant data, among colleagues: academics, researchers, professionals, companies, and consultants.\u0000By using the SABIO database, our study takes into consideration Portuguese companies registered with the Economic Activity Code 70210 [Consultancy, Public Relations, and Communication Activities] and collect their main characteristics, such as number of agencies; date of establishment; main and secondary activities; localization; business data; operating income; number and evolution of employees; inactivity of agencies; etc.\u0000Having as a reference the European Communication Monitor, this research aims to define a set of variables and parameters that will be monitored periodically, to follow the evolution of the sector in Portugal and its adaptability to the needs of companies that hire this service to ensure their Communication and Public Relations needs, either as a complement to an in-door department, or as a permanent, periodic or occasional external service.\u0000At this moment, our research have found 2033 companies registered in Portugal with the code 70210, but only 378 are currently active and indicate Public Relations and Communication as their main activity, with complementarity with many other economic activities. 82% of companies have been established in the last decade, corresponding to an increase of almost 70% of professionals working in the sector. 53% of the companies are sole proprietorships and 63% fully concentrate the business in Portugal. There is also a strong concentration of those agencies in Lisbon, the political and business capital of the country. Finally, the difficulty of consolidating the sustainability of these companies is also evident, considering that, at the universe of the companies that closed between 2006 and 2020, 71% closed before 5 years of operation.\u0000 ","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44182584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
mujer y las relaciones públicas desde un alcance neurocomunicacional 神经传播范围内的女性与公共关系
IF 0.4
Revista Internacional de Relaciones Publicas Pub Date : 2022-12-28 DOI: 10.5783/revrrpp.v12i24.791
A. Barrientos Báez, David Caldevilla-Domínguez
{"title":"mujer y las relaciones públicas desde un alcance neurocomunicacional","authors":"A. Barrientos Báez, David Caldevilla-Domínguez","doi":"10.5783/revrrpp.v12i24.791","DOIUrl":"https://doi.org/10.5783/revrrpp.v12i24.791","url":null,"abstract":"Hace ya varias décadas que la sociedad –su realidad­­– se ha despegado del mercado único masculino: apoyado en logros sociales como la entrada de la mujer en el mundo laboral y la entrega a la misma del control de sus propias finanzas. Tras ella, la brecha se ha ampliado más con la progresiva ruptura de la esfera de género bipolar, y con la ampliación de mercados previamente más limitados por otras barreras sociales como la edad. En este artículo se define como objetivo, determinar las relaciones existentes entre las relaciones públicas y el potencial de la neurociencia en el presente contexto de creciente presencia de la mujer en todos los ámbitos de relación de la sociedad, la comunicación, publicidad, marketing y política. La metodología está basada en la revisión de textos científicos (monografías, artículos académicos, documentales, entre otros), y descriptores relativos a las relaciones públicas, las estrategias de comunicación, la aplicación de la neurociencia y el desarrollo de la implicación de la mujer en todos estos procesos. Un resultado de la investigación relevante es que todavía no se conoce con certeza el funcionamiento de las áreas cerebrales y la influencia de la neuroplasticidad. Un hecho importante si tenemos en cuenta que la actitud y el género difieren aun cuando se lleva a cabo una segmentación de mercado. Se concluye que la inclusión en el área de las relaciones públicas y la comunicación es una consecuencia lógica de la ampliación del género femenino como público: engloba a la mitad de los consumidores potenciales de casi cualquier producto, y, por lo tanto, resulta capital contar con equipos de relaciones públicas capaces de crear contenidos cada vez más eficaces en la labor de alcanzar los objetivos agendados.","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46120038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Comunicación digital de las Oficinas Nacionales de Turismo ante la crisis de la pandemia del Covid-19: una comparación entre países asiáticos y europeos en Twitter 面对Covid-19大流行危机,国家旅游局的数字通信:亚洲和欧洲国家在Twitter上的比较
IF 0.4
Revista Internacional de Relaciones Publicas Pub Date : 2022-12-28 DOI: 10.5783/revrrpp.v12i24.789
A. Huertas, Andréa Oliveira, Sumeer Gul, Tariq-Ahmad Shah
{"title":"Comunicación digital de las Oficinas Nacionales de Turismo ante la crisis de la pandemia del Covid-19: una comparación entre países asiáticos y europeos en Twitter","authors":"A. Huertas, Andréa Oliveira, Sumeer Gul, Tariq-Ahmad Shah","doi":"10.5783/revrrpp.v12i24.789","DOIUrl":"https://doi.org/10.5783/revrrpp.v12i24.789","url":null,"abstract":"La crisis provocada por la pandemia de la Covid-19 y las medidas gubernamentales tomadas a raíz de ella han tenido un efecto directo en la industria turística. Esta investigación tiene como objetivo conocer cómo las Oficinas Nacionales de Turismo (ONT) de varios países de Asia (Corea del Sur e India) y de Europa (Alemania y España) gestionaron su comunicación de crisis ante la Covid-19. El estudio se realizó analizando el contenido de los mensajes publicados en las cuentas de Twitter de las ONT desde el inicio o la detección del primer paciente hasta un mes después de la declaración oficial de pandemia por parte de la Organización Mundial de la Salud. Los resultados no permiten establecer modelos de gestión de la comunicación de acuerdo a las áreas geográficas ni a las decisiones de los gobiernos. Sin embargo, los datos revelan que las ONT asiáticas analizadas reaccionaron más rápidamente y fueron más activas en su comunicación al comienzo de la crisis en comparación con las europeas. También muestran que los tuits alusivos a la Covid-19 generaron la mayor cantidad de reacciones entre los usuarios, a pesar de no ser los más publicados por las ONT. Este estudio contribuye a la gestión de los países de la comunicación relacionada con el turismo ante las crisis de la pandemia, ya que proporciona conocimiento sobre el uso de Twitter en las comunicaciones por parte de varias ONT, lo que puede servir como referencia para la adecuada comunicación digital de las crisis en este tipo de situaciones. que no se dañe la imagen de los países como destinos.","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43262110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
El peso de la investigación estratégica en los currícula de la oferta universitaria de másteres propios en Dirección de Relaciones Públicas y Comunicación en España 战略研究在西班牙公共关系和传播方向自有硕士学位大学课程中的权重
IF 0.4
Revista Internacional de Relaciones Publicas Pub Date : 2022-12-28 DOI: 10.5783/revrrpp.v12i24.773
Marc Compte-Pujol, Joan Cuenca-Fontbona, K. Matilla
{"title":"El peso de la investigación estratégica en los currícula de la oferta universitaria de másteres propios en Dirección de Relaciones Públicas y Comunicación en España","authors":"Marc Compte-Pujol, Joan Cuenca-Fontbona, K. Matilla","doi":"10.5783/revrrpp.v12i24.773","DOIUrl":"https://doi.org/10.5783/revrrpp.v12i24.773","url":null,"abstract":"Se busca identificar los contenidos que forman en investigación en planificación estratégica en los planes de estudio de los 13 másteres propios directamente vinculados a la función de dirección de Comunicación y Relaciones Públicas, ofertados en España durante el curso 2019-2020. El análisis evidenció en 4 de los 13 másteres analizados no se incluía ninguna asignatura con contenidos vinculados a la investigación, requisito fundamental para ejercer correctamente la función directiva de la comunicación.\u0000 \u0000 ","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45312264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Museus Corporativos como Ferramentas de Comunicação Interna no Curso da Memória Organizacional / Corporate museums as tools for Internal communication in the orientation of Organizational Memory 企业博物馆作为组织记忆过程中的内部沟通工具/企业博物馆作为组织记忆方向中的内部沟通工具
IF 0.4
Revista Internacional de Relaciones Publicas Pub Date : 2021-12-23 DOI: 10.5783/rirp-22-2021-09-161-182
Jardeline-Eunice dos Santos, Fernando-Luiz Nobre-Cavalcante
{"title":"Museus Corporativos como Ferramentas de Comunicação Interna no Curso da Memória Organizacional / Corporate museums as tools for Internal communication in the orientation of Organizational Memory","authors":"Jardeline-Eunice dos Santos, Fernando-Luiz Nobre-Cavalcante","doi":"10.5783/rirp-22-2021-09-161-182","DOIUrl":"https://doi.org/10.5783/rirp-22-2021-09-161-182","url":null,"abstract":"This work aims to identify the potential of corporate museums as organizational memory initiatives, as well as the contribution of these spaces to internal communication as assets to strengthen a company's culture. In this qualitative research, we conducted a bibliographic study, in which we identified in the literature since the need for the feeling of belonging to society; the advent of the “memory culture” phenomenon; the formalization of the past in places of memory; and the interface of these social movements within organizations - with the rise of corporate museums. As an intersection of structuring the past, in Brazil and in the world, there are historical periods marked by changes in power and political freedoms. To understand and identify this process, we analyzed six corporate museums, which are owned and operated by traditional private organizations, installed over 40 years ago in Fortaleza and neighboring municipalities, in the state of Ceará. Thus, we structured the results of applying a semi-structured questionnaire in a table, which was sent by e-mail to those responsible for these memory spaces. The questions were constructed, aligned with the theoretical concepts presented and in search of the specific objectives to identify: the potential contribution of these corporate museums as a tool of internal communication in the management of people; understand the role of these spaces in the development and consolidation of the sense of identification and belonging of the internal public, through the transmission of institutional values. We also structured the analysis of data and institutional information collected in the table, characterizing each museum. Thus, by mapping the type of collection, the place where they work and the directions of the narrative exposed in the analyzed spaces, it is possible to dimension perspectives for the questioning of an organization, after all, “Museum, for what? ”. In other words, what is the intention of each memory space, what message do want to strengthen with visitors, for example. Still, among the contributions presented for academic studies and professional performance, are: an unprecedented proposal, not found in the literature, for the classification of potential explored by the internal communication area (low, good and high). Regarding this classification, it is worth mentioning that we were guided by the purpose of finding perspectives for academic studies, as well as for professional performance in organizational communication, not having the objective, therefore, to tax any evidence found, right or wrong, but rather to give light to the opportunities already understood and explored by the internal communication, human resources and public relations sectors of one organization, but not yet strengthened in another. In our studies, we have also identified the possibilities of strategic use of this organizational memory by the areas of internal communication, public relations and HR, such as","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42256318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Efectos del Covid-19 en el sector emprendedor costarricense / Effects of Covid-19 in the Costa Rican entrepreneurial sector 2019冠状病毒病对经济部门的影响/ 2019冠状病毒病对哥斯达黎加创业部门的影响
IF 0.4
Revista Internacional de Relaciones Publicas Pub Date : 2021-12-23 DOI: 10.5783/rirp-22-2021-05-75-96
Laura Arce-Chaves, Ramsés Alfaro-Mora
{"title":"Efectos del Covid-19 en el sector emprendedor costarricense / Effects of Covid-19 in the Costa Rican entrepreneurial sector","authors":"Laura Arce-Chaves, Ramsés Alfaro-Mora","doi":"10.5783/rirp-22-2021-05-75-96","DOIUrl":"https://doi.org/10.5783/rirp-22-2021-05-75-96","url":null,"abstract":"This study seeks to investigate the impact, responses and demands for support, in the face of the crisis caused by Covid 19, by entrepreneurs and organizations in the economic sectors, as well as the strategies considered to have the greatest impact on their business and that could consider necessary. The study took information from a survey that obtained a total of 138 responses, mainly located in the province of San José (50%), more than half (84.7%) include micro and small businesses and a (9, 3%) medium and large companies mostly located in a development stage in which the company achieves a degree of positioning in the market that guarantees its sustainability over time, the rest are located in the beginning and maturity stages mostly, they cover a wide range of sectors of activity. The largest number of participating entrepreneurs was found in the age range of 30 to 40 years (38%). Thus, it is found that the direct and indirect effects of covid 19 in the entrepreneurial sector of various sectors of the Costa Rican economy caused (55.7%) cuts in working hours as a practice in their businesses to face the crisis and a decrease in (67%) in the price of their products or services, experiencing a transformation in the management of business models that until before this date were usual. It is evident that the effects of the pandemic caused by COVID-19 had a strong impact on the Costa Rican productive sector, and the need for support from the businesspersons who have been affected is evident. \u0000Furthermore, for a country of 5.5 million inhabitants, the pandemic leaves more than 400 thousand people unemployed (16.4% + 11.1% underemployed), that is, 92 thousand more than before COVID 19. The worst hit groups are those of women and youth, leading them and the other unemployed to migrate to informality. 1,455 micro (1-5 employees), small (6-30 employees) and medium (31-100) closed. These companies have little chance of reopening, having to increase the figures of informality and in many cases, 2% of GDP in smuggling and illicit trade.\u0000The Costa Rican government must work to support new ventures that allow the insertion of new businesses in the formal sector, leading innovation, and competitive proposals to face new challenges. \u0000Access to soft loans, improvements in social security rates and differentiated fees for taxation should be part of the solutions. In addition, ensure that the minimum contributory rate of social security is modified for the payment for part-time work, so that the same companies hire personnel based on the hours worked and not for a single rate.\u0000It should be considered that Costa Rica is already part of the OCDE and that is going through a historic electoral process (26 presidential candidates), to put this problem in the sights of the candidates. The joint work between private sector, government, financial and educational institutions is a must. Costa Rica is walking at the edge of falling into an economic default and helping t","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71012428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“El Caribe que nos une” Relaciones Públicas en Cuba: una mirada desde el Turismo /"The Caribbean that unites us" Public Relations in Cuba: a tourism perspective “将我们团结在一起的加勒比”古巴公共关系:从旅游业的角度看/“团结我们的加勒比”古巴公共关系:旅游视角
IF 0.4
Revista Internacional de Relaciones Publicas Pub Date : 2021-12-23 DOI: 10.5783/rirp-22-2021-03-27-48
Yesenia Cabrera-Estrada, Orlando Gutiérrez-López
{"title":"“El Caribe que nos une” Relaciones Públicas en Cuba: una mirada desde el Turismo /\u0000\"The Caribbean that unites us\" Public Relations in Cuba: a tourism perspective","authors":"Yesenia Cabrera-Estrada, Orlando Gutiérrez-López","doi":"10.5783/rirp-22-2021-03-27-48","DOIUrl":"https://doi.org/10.5783/rirp-22-2021-03-27-48","url":null,"abstract":"Public Relations have been classified into 6 stages from its emergence in Cuba (1956) to date (2021); However, it was not until the third phase (1990-1998) that the discipline began to awaken, coinciding with the germination of the specialty in the political, economic and social scene in which the country found itself in those years. The 90s also set the tone in the development of Tourism in Cuba, from then on several tourist institutions were created or expanded such as travel agencies, hotel and extra-hotel entities, including the Ministry of Tourism - hereinafter MINTUTR- ; Likewise, various avenues of relations were established, which made it possible to demonstrate the role that Public Relations played on the island. This binomial became increasingly important, also achieving a bidirectional sense, to the point that the exponential growth of Tourism is attributed - to a certain extent - to Public Relations. A small diagnosis carried out during the investigative process, showed that there are a set of weaknesses in relation to the current attention of Public Relations in the territory, which need to be combated and take a series of measures for their improvement, much more so, if they are takes into account that the current situation in Cuba was exacerbated by the entire epidemiological scenario caused by the COVID-19 pandemic, which results in further distancing from the competition. This tool has been of vital importance, since it is present in the customer experience cycle in the 4 key moments: attraction, attention, loyalty and feedback; and where the figure of the public relations officer is empowered from graduates in the communication area, to those who are in some way in direct contact with the client, since although they do not know the theory, it does add great value to their satisfaction, reaching even turning a product / service that did not deliver on its promise into a positive one. The aforementioned diagnosis is carried out mainly from: bibliographic review, interview with specialists from different tourism companies, business owners and the assessment of experts through a test on the purification or relevance of the problems obtained. From this, two great results are reached where a series of essential opportunities are displayed for the improvement of Public Relations from the tourist perspective. The first summarizes the concept of strong binomial that exists between Tourism and Public Relations, in such a way that, if the found weaknesses were solved, it would be possible to enhance the confidence of the tourism sector and therefore of Public Relations. This section is supported by 4 elements that are pointed out in order to achieve the success of this first task. These fundamentals are: structure, the education of the new public relations officer, interrelationships and competition. The second focuses on the change in behavior that has caused the impact of the pandemic, which puts in value not only the role of Public Rela","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49440662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
La evaluación de lo público: prácticas y comunicación en las instituciones públicas costarricenses / Evaluation of public matters: practices and communication in Costa Rican public institutions 公共评估:哥斯达黎加公共机构的实践和传播/公共事务评估:哥斯达黎加公共机构的实践和传播
IF 0.4
Revista Internacional de Relaciones Publicas Pub Date : 2021-12-23 DOI: 10.5783/rirp-22-2021-07-119-136
Diana Acosta-Salazar
{"title":"La evaluación de lo público: prácticas y comunicación en las instituciones públicas costarricenses / Evaluation of public matters: practices and communication in Costa Rican public institutions","authors":"Diana Acosta-Salazar","doi":"10.5783/rirp-22-2021-07-119-136","DOIUrl":"https://doi.org/10.5783/rirp-22-2021-07-119-136","url":null,"abstract":"The evaluation was not until a little more than two decades ago a relevant matter for public activity, concentrated in execution and guided by intuition, public approval or some data to record success in government work. This story has changed due to an increasingly demanding national and international context requiering transparency of public actions, efficiency in activities that each government in turn prioritizes, and of course, the effectiveness of what is proposed. The practice of evaluation in the Costa Rican state system is governed by an exhaustive normative and procedural framework. However, this platform has not necessarily ruled the execution of communication in the institutions. According to a study performed out in Costa Rican institutions between 2019-2020, first with a mapping of the communication units carried out with a survey (43) examining their operation, projects they execute and some evaluation practices they carry out; lack of rigorous evaluation practices were identified. Furthermore, these units there has no obligation to carry out operational planning of their annual activities, to apply systematic evaluations, nor are they obliged to prepare reports on the work carried out. Subsequently, an inquiry was conducted through interviews (22) with planning heads of the institutions and governing bodies to learn about the evaluation regulations, the formats and platforms used, inter-institutional link for evaluation and the scope of the mandatory nature of this function. The results suggest that the praxis of the units is dominated by the macro-institutional planning exercise that uses matrices and quantitative formats that record compliance but do not evaluate effects, changes, or impact of their activities, which reduces visibility of the public value provided by state sector, and to which is also added the work accomplish by the communication units. The true evaluation in the State is limited to a few government projects registered within the National Development Plan and not to a daily action in the entire state system. Some of the planning offices even indicate that neither planning, and even less evaluation, constitute a resource that is considered as strategic, conversely, they are seen more as an operational, compliance and organization resource, and for the different areas the filling of matrices and formats to record the execution of their tasks is an additional burden. In fact, one of the difficulties raised by these offices is the planning of their annual programs with objectives that can be evaluated, a position that is also recognized by the Contraloria General de la Republica (Comptroller General of the Republic), which indicates the absence, in a relevant percentage, of objectives in public institution programs. For the communication units, this set of practices produces inertia in the communicative action, little or no influence of the communication units in the institutional decision-making process, and an op","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43112191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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