ShodhKosh: Journal of Visual and Performing Arts最新文献

{"title":"WEIGHTED MATRIX INDEX: A TOOL TO DECODE THE INTERCONNECTEDNESS OF SOCIO-CULTURAL EXPRESSIONS, URBAN CONTEXT AND BUILT ENVIRONMENT","authors":"Shanu Raina, Bhagyalaxmi Madapur","doi":"10.29121/shodhkosh.v4.i2ecvpamiap.2023.702","DOIUrl":"https://doi.org/10.29121/shodhkosh.v4.i2ecvpamiap.2023.702","url":null,"abstract":"The ever-changing nature of our urban fabric reflects the complex cultural and socio – economic environment we live in. Globalization has brought with it a shift in the way we view our cities, from traditional urban forms that consider the wisdom and skills of our ancestors to analytical diagrams largely used to facilitate urban development. While this has resulted in a more efficient and convenient urban environment, it has also led to an insensitive and unresponsive urban fabric. Fortunately, there are examples of urban forms that have managed to preserve their significance over a long period of time, while still being adapted to the changing cultural and socio – economic contexts. These examples prove that it is possible to create places that are both timeless and responsive to the needs of the present and serve as inspirations for cities of the future. The purpose of this research study is to examine the role of design in shaping the continuity and change of urban fabric. Specifically, this paper investigates the relationship between contextual factors and design decisions that contribute to the evolution of the built environment in urban areas set in unique contexts. Within this framework, this paper aims to intricately compare and contrast Rome and Bhutan as distinctive urban environments, each situated within its own unique settings. This research study has used an approach that combines analysis of development processes, observation notes, documentary reports, published literature, and studies of case examples to investigate the relationship between design decisions and the continual change in the urban fabric. This factor, in particular underpins the relationship between the built environment and socio-cultural expressions that inform contextually appropriate design. A tool (weighted index matrix) for deciphering the interconnectedness between socio-cultural expressions, urban settings, and built environments was developed as a result of the research study. Further, the matrix index has been applied for the two select case examples and the results have been evaluated and analyzed.","PeriodicalId":425253,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"8 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138971742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CLOTHING SHOWROOM DISPLAY TO FETCH IN CUSTOMER ATTENTION: A REVIEW","authors":"Zeenat Ansari, Sejal Gupta, Nisha Sharma","doi":"10.29121/shodhkosh.v4.i2ecvpamiap.2023.707","DOIUrl":"https://doi.org/10.29121/shodhkosh.v4.i2ecvpamiap.2023.707","url":null,"abstract":"A clothing showroom of a clothing company in which clothes are on display or sale in a space created by their brand or company. The clothing showrooms have facilitated the process of selecting clothes and purchasing them, like the placement of women’s and men’s clothes in a particular space. This research paper examines the clothing stores to determine the lighting, furniture, and display is designed to hold customer’s interest and fully utilization of spaces through case study of various brand’s clothing showroom.","PeriodicalId":425253,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"11 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138972255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REVIEW OF DISPLAY DESIGN ASPECTS IN CAR SHOWROOMS INFLUENCING CUSTOMERS INTEREST","authors":"Khushi Jain, Sourabh Chauhan, Nisha Sharma","doi":"10.29121/shodhkosh.v4.i2ecvpamiap.2023.708","DOIUrl":"https://doi.org/10.29121/shodhkosh.v4.i2ecvpamiap.2023.708","url":null,"abstract":"Car showrooms are critical for showcasing the latest models and attracting potential customer where they can view and purchase vehicles. The design of car showrooms plays a crucial role in attracting potential customers and influencing their buying decisions as well as interests.This research paper examines the importance of car showroom display and lighting in the automotive industry to enhance the customer experience, increase sales, and promote the brand image. This paper will study and compare different case studies of car showrooms to trace the display and lighting of different car showrooms. Display plays a critical role in showcasing the cars as well as their features in an attractive and engaging way which influences the customer’s interest. Lighting is also a crucial element that can influence the mood and ambiance of the showroom, highlighting the cars' features and creating an inviting atmosphere for customers.","PeriodicalId":425253,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"278 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139002127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FUSION OF MODERN INTERIOR STYLE AND NORTH INDIAN TRADITIONAL INTERIOR STYLE","authors":"Manshi Sharma, Manika Goel, Deepashree Choudhary","doi":"10.29121/shodhkosh.v4.i2ecvpamiap.2023.729","DOIUrl":"https://doi.org/10.29121/shodhkosh.v4.i2ecvpamiap.2023.729","url":null,"abstract":"The interior design style of different states of India has been the subject of considerable research in disciplines such as art forms, handicrafts and cultural identities of interior styles. But modernization of the world has created a rage of creating minimalistic spaces, this caused the need for the fusion of traditional into modern interior style. This helped in retaining our culture and preserving the traditional practices as well as artworks. The research elaborated different ways to fuse elements like space, texture and colour from North Indian traditional into Modern interior style. The fusion is supported with the help of six case studies of houses with fused interior design style from North Indian states. The paper concludes with the identification of different ways in which designers and homemakers can fuse traditional into modern interior styles.","PeriodicalId":425253,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"4 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138971059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INTERPRETATION OF ART AND ARCHITECTURE","authors":"Varnan Gupta, Shaila Naaz","doi":"10.29121/shodhkosh.v4.i2ecvpamiap.2023.717","DOIUrl":"https://doi.org/10.29121/shodhkosh.v4.i2ecvpamiap.2023.717","url":null,"abstract":"The interpretation of art involves examining the meaning behind a work of art, which may include its historical, cultural, social, and political contexts. Similarly, the interpretation of architecture involves analyzing the meaning behind a building's design, style, and construction. The architecture was essentially practical in ancient times, offering shelter and security for individuals and communities. As cultures got more complicated, though, architecture became increasingly intricate and symbolic. Gothic architecture, for example, arose throughout the medieval period as a representation of Europe's spiritual beliefs.Architecture has evolved to reflect shifting ideals and views in the contemporary period. The Industrial Revolution resulted in the development of new materials and construction processes, which resulted in the rise of new architectural styles such as Art Nouveau and Art Deco. In architecture, the twentieth century saw a trend towards functionalism and minimalism, with architects like Le Corbusier and Mies van der Rohe arguing for a machine aesthetic. The aim of this study is to explore the interpretation of art and architecture, focusing on the subjective nature of interpretation and how it is dependent on the viewer's understanding and cultural context. The objective is to analyze examples of famous architects and buildings, such as Frank Lloyd Wright's Fallingwater, Zaha Hadid's Guangzhou Opera House, and Le Corbusier's Villa Savoye, to illustrate the different forms and styles of architecture and the various interpretations that they can elicit. By examining these examples, this study aims to provide insights into the ways in which architecture can reflect cultural, social, and political values, as well as the personal beliefs of the architect.","PeriodicalId":425253,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"9 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138971192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DOES UNIQUENESS OF HUMAN CAPITAL PREDICT INNOVATIVE PERFORMANCE? TESTING THE MODERATING ROLE OF INTRINSIC MOTIVATION IN THE HANDICRAFTS SECTOR OF KASHMIR","authors":"M. Lone, Falak Muneer, Nisar Ahmad Kakroo","doi":"10.29121/shodhkosh.v4.i2.2023.669","DOIUrl":"https://doi.org/10.29121/shodhkosh.v4.i2.2023.669","url":null,"abstract":"This study investigates the unique human capital and innovative performance link and the intrinsic motivation as a moderator in this relationship. We obtained exciting results while testing hypotheses by applying Structural Equation Models and the Hayes Approach to the data collected from 196 respondents from the Kashmiri Handicrafts industry. The findings show that innovative performance is enhanced through unique human capital. Moreover, this relationship is significantly moderated by the intrinsic motivation of employees’/ sales persons. Thus, the interactive effect of outstanding human capital and inherent reason can enhance innovative performance by ensuring attractive avenues to enrich unique skills, knowledge, and the like among employees/salespersons. This paper attempted to unveil these relationships that have implications for theory and practice; further, some valuable detections were made under the veil.","PeriodicalId":425253,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"27 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138975059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ADAPTATION OF TRIBAL ART OF CENTRAL WESTERN INDIA FOR DEVELOPMENT OF TEXTILE PRODUCT USING DIGITAL DESIGN SOFTWARE","authors":"Anshu Singh Choudhary, Deepti Pargai","doi":"10.29121/shodhkosh.v4.i2.2023.726","DOIUrl":"https://doi.org/10.29121/shodhkosh.v4.i2.2023.726","url":null,"abstract":"The tribal art of Central Western India including the Warli, Gond, Bhil, Pithora, Mandana, and others boasts a rich heritage of vibrant colors, intricate patterns, and traditional motifs, reflecting the unique cultural and artistic diversity of the region. This research explores the fusion of tradition and modernity by adapting tribal art into textile design using digital design software to enhance the efficiency and accuracy of textile design. The study also aims to highlight the potential for sustainable development and economic empowerment of tribal communities while preserving and promoting their indigenous art forms. By bridging the gap between tradition and modernity, this research demonstrates the feasibility of adapting tribal art for textile products using digital tools, leading to innovative and marketable designs by preserving the art forms and improving the overall well-being of tribal communities.","PeriodicalId":425253,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"30 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139003320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMBIBING CULTURAL ETHOS IN INTERIORS RESIDENTIAL SPACES IN AHMEDABAD","authors":"Bhavi Minesh Jasani","doi":"10.29121/shodhkosh.v4.i2.2023.654","DOIUrl":"https://doi.org/10.29121/shodhkosh.v4.i2.2023.654","url":null,"abstract":"This research delves into the topic of incorporating cultural ethos into interior design, with a particular focus on residential spaces in Ahmedabad, Gujarat, India. Cultural elements play a significant role in interior design, alongside color, line and furniture. Ahmedabad is an excellent example of a city with a rich cultural heritage, where traditional and modern interior design styles can be distinguished from each other. The essay examines various design elements that showcase the cultural heritage of Ahmedabad, including traditional motifs, color palettes and locally sourced materials. The research explores the significance of socio-cultural values in Ahmedabad and how it affects the interior design of residential spaces. The aim of this research is to highlight the importance of cultural ethos in interior design and provide designers and architects with valuable insights for creating culturally rich and meaningful spaces. The findings indicate that incorporating cultural elements in residential interior design can create a unique and authentic living experience that celebrates the cultural heritage of the society. The study concludes that the integration of cultural ethos in interior design is essential to creating a harmonious and culturally rich living experience for residents.","PeriodicalId":425253,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"37 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139007480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FROM EXCLUSION TO BELONGING: ASSESSING WOMEN'S PERCEPTION OF PUBLIC OPEN SPACES","authors":"Arushi Malhotra, Rawal Singh Aulakh","doi":"10.29121/shodhkosh.v4.i2.2023.671","DOIUrl":"https://doi.org/10.29121/shodhkosh.v4.i2.2023.671","url":null,"abstract":"Public open spaces are integral to urban landscapes, offering chances for interaction, recreation, and community engagement. However, their design and management profoundly influence diverse user experiences and perceptions. Women's experiences of public open spaces are often shaped by a complex interplay of factors, including social norms, safety concerns, and the physical environment. This research aims at deciphering the complex relationship between women, gender, and their perceived place within these spaces. Drawing on qualitative research methodologies including Ethnography, on site semi-structure interviews and site observations, the study scrutinizes women's perceptions and interactions in these spaces, highlighting the ways these interactions shape their sense of place. This study further explores the confluence of gender and placemaking, providing a nuanced understanding of the social, cultural, and physical factors influencing women's experiences in such spaces. By offering strategic insights and recommendations, the research envisages facilitating the creation and governance of public open spaces that respect gender equality and social inclusion.","PeriodicalId":425253,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":"45 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138593794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ASSESSING AUDIENCE RESPONSE TOWARDS COLORIZATION OF ICONIC BLACK-AND-WHITE BOLLYWOOD FILMS","authors":"Tanmay Samanta","doi":"10.29121/shodhkosh.v4.i2.2023.608","DOIUrl":"https://doi.org/10.29121/shodhkosh.v4.i2.2023.608","url":null,"abstract":"In cinema, colors have significance on various levels, including the physical, psychological, and aesthetic. But adding color to black-and-white films so that they appear realistic to the majority of human observers was a significant challenge for the film industry in the 1980s, as it was a very difficult and time-consuming process. However, with the advancement of artificial intelligence and technical developments, the process of colorization has improved, which makes it possible to turn black-and-white films into vivid experiences in a matter of hours. Colorization performs by transferring out the luminance or scalar value, stored in each pixel of a B&W image to a three-dimensional color space.The objective of this research is to assess the reception of colorized versions of iconic black-and-white Bollywood films by contemporary audiences, particularly the younger generation. By employing a mixed methods approach that combines both qualitative and quantitative techniques, we explore whether the introduction of color through digital technology and recent artificial intelligence motivates the new generation to engage with these venerable classics.As case studies, five well-known Bollywood movies from various genres—Mughal-e-Azam (1960), Shree 420 (1955), Naya Daur (1957), Kala Pani (1958), and Dil Tera Deewana (1983)—were chosen. Short video montages featuring scenes from both the colorized and original black-and-white versions of these films were presented to undergraduate and postgraduate students at a university. Nonprobability purposive sampling was used to acquire the data, and a mixed-methods strategy was used to analyze it. The results show that colorization has a substantial effect on younger viewers, who have a greater desire to see these movies in color. This study highlights the evolving importance of colorization in preserving classic cinema and reviving its appeal to modern audiences. Although not devoid of controversies, the process of colorization has emerged as a means to bridge the generational gap in the appreciation of cinematic legacy.","PeriodicalId":425253,"journal":{"name":"ShodhKosh: Journal of Visual and Performing Arts","volume":" 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138612141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}