Mark. Sci.最新文献_第6页

"Meet Me Halfway": The Costs and Benefits of Bargaining 《妥协》:讨价还价的成本和收益

Mark. Sci. Pub Date : 2021-09-01 DOI: 10.1287/mksc.2021.1296

Xu Zhang, Puneet Manchanda, Junhong Chu

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引用次数: 13

The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews 最低工资提高对消费者服务感知的影响:一个在线餐厅评论的变形模型

Mark. Sci. Pub Date : 2021-08-25 DOI: 10.1287/mksc.2021.1294

Dinesh Puranam, Vrinda Kadiyali, V. Narayan

引用次数: 10

Internalization of Advertising Services: Testing a Theory of the Firm 广告服务内部化:对企业理论的检验

Mark. Sci. Pub Date : 2021-08-23 DOI: 10.1287/mksc.2021.1290

B. Wernerfelt, A. Silk, Shuyi Yu

{"title":"Internalization of Advertising Services: Testing a Theory of the Firm","authors":"B. Wernerfelt, A. Silk, Shuyi Yu","doi":"10.1287/mksc.2021.1290","DOIUrl":"https://doi.org/10.1287/mksc.2021.1290","url":null,"abstract":"In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies. Since then, large firms have internalized more and more of the services formerly performed by external agencies, perhaps as many as half. We use this phenomenon to test a theory of the firm, thereby simultaneously offering an explanation for it. The theory suggests that firms should internalize activities for which their competitive position implies (1) that it is more important for human capital to be firm specific as opposed to function specific and (2) that frequent modifications are desirable. It also predicts (3) that these two effects reinforce each other. This is the first paper to report on a test of the specialization hypothesis, and we find that it is robustly significant in a cross-sectional data set covering nine different agency activities in 79 firms. In addition to the cross-sectional test, we informally present some time-series data suggesting that both specialization and frequency have grown over time along with the level of internalization.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129378926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb 前沿:人工智能算法能缓解种族经济不平等吗?以Airbnb为背景的分析

Mark. Sci. Pub Date : 2021-07-29 DOI: 10.1287/mksc.2021.1295

Shunyuan Zhang, Nitin Mehta, P. Singh, K. Srinivasan

{"title":"Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb","authors":"Shunyuan Zhang, Nitin Mehta, P. Singh, K. Srinivasan","doi":"10.1287/mksc.2021.1295","DOIUrl":"https://doi.org/10.1287/mksc.2021.1295","url":null,"abstract":"We study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Our empirical strategy exploits Airbnb’s introduction of the algorithm and its voluntary adoption by hosts as a quasinatural experiment. Among those who adopted the algorithm, the average nightly rate decreased by 5.7%, but average daily revenue increased by 8.6%. Before Airbnb introduced the algorithm, White hosts earned $12.16 more in daily revenue than Black hosts, controlling for observed characteristics of the hosts, properties, and locations. Conditional on its adoption, the revenue gap between White and Black hosts decreased by 71.3%. However, Black hosts were significantly less likely than White hosts to adopt the algorithm, so at the population level, the revenue gap increased after the introduction of the algorithm. We show that the algorithm’s price recommendations are not affected by the host’s race—but we argue that the algorithm’s race blindness may lead to pricing that is suboptimal and more so for Black hosts than for White hosts. We also show that the algorithm’s effectiveness at mitigating the Airbnb revenue gap is limited by the low rate of algorithm adoption among Black hosts. We offer recommendations with which policy makers and Airbnb may advance smart-pricing algorithms in mitigating racial economic disparities.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126766405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 20

Understanding Managers' Trade-Offs Between Exploration and Exploitation 理解管理者在探索和开发之间的权衡

Mark. Sci. Pub Date : 2021-04-23 DOI: 10.2139/ssrn.3832662

Alina Ferecatu, A. D. Bruyn

引用次数: 3

Low-Price Guarantees in a Dual Channel of Distribution 双渠道分销中的低价保证

Mark. Sci. Pub Date : 2021-04-05 DOI: 10.1287/MKSC.2020.1272

Juncai Jiang, Chuan He

引用次数: 12

Do "Made in USA" Claims Matter? “美国制造”的声明重要吗?

Mark. Sci. Pub Date : 2021-03-24 DOI: 10.1287/MKSC.2020.1274

Xinyao Kong, A. Rao