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Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic 前沿:福克斯新闻的说服效果:在COVID-19大流行期间不遵守社会距离
Mark. Sci. Pub Date : 2021-12-16 DOI: 10.1287/mksc.2021.1328
Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé, Shirsho Biswas
{"title":"Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic","authors":"Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé, Shirsho Biswas","doi":"10.1287/mksc.2021.1328","DOIUrl":"https://doi.org/10.1287/mksc.2021.1328","url":null,"abstract":"Cable news channels—and Fox News in particular—affected the extent to which viewers’ complied with experts’ social distancing guidelines early on in the COVID-19 pandemic.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"20-21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114488738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 28
The Perils of Personalized Pricing with Network Effects 个性化定价与网络效应的风险
Mark. Sci. Pub Date : 2021-12-06 DOI: 10.1287/mksc.2021.1323
Bita Hajihashemi, Amin S. Sayedi-Roshkhar, J. Shulman
{"title":"The Perils of Personalized Pricing with Network Effects","authors":"Bita Hajihashemi, Amin S. Sayedi-Roshkhar, J. Shulman","doi":"10.1287/mksc.2021.1323","DOIUrl":"https://doi.org/10.1287/mksc.2021.1323","url":null,"abstract":"This research shows when, why, and how network effects can make it such that price personalization reduces profit, demand, and consumer surplus.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122282094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Optimal Bundling of Events 事件的最佳捆绑
Mark. Sci. Pub Date : 2021-12-03 DOI: 10.1287/mksc.2021.1314
Sreya Kolay, R. Tyagi
{"title":"Optimal Bundling of Events","authors":"Sreya Kolay, R. Tyagi","doi":"10.1287/mksc.2021.1314","DOIUrl":"https://doi.org/10.1287/mksc.2021.1314","url":null,"abstract":"This paper derives optimal bundling strategies for events of potentially different popularity held over time.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123391442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption 数字内容消费中的时间不一致偏好与战略自我控制
Mark. Sci. Pub Date : 2021-11-12 DOI: 10.1287/mksc.2021.1318
Shuo Zhang, Tat Y. Chan, Xueming Luo, Xiaoyi Wang
{"title":"Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption","authors":"Shuo Zhang, Tat Y. Chan, Xueming Luo, Xiaoyi Wang","doi":"10.1287/mksc.2021.1318","DOIUrl":"https://doi.org/10.1287/mksc.2021.1318","url":null,"abstract":"This study examines consumers’ time-inconsistent preferences in digital content consumption and their strategic self-control behaviors.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132750763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pushing Notifications as Dynamic Information Design 推送通知作为动态信息设计
Mark. Sci. Pub Date : 2021-11-05 DOI: 10.1287/mksc.2021.1305
Ganesh Iyer, Z. Zhong
{"title":"Pushing Notifications as Dynamic Information Design","authors":"Ganesh Iyer, Z. Zhong","doi":"10.1287/mksc.2021.1305","DOIUrl":"https://doi.org/10.1287/mksc.2021.1305","url":null,"abstract":"We study the dynamic information design problem of a firm seeking to influence consumer checking behavior by designing push notifications.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"407 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122781378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising 设计在线零售市场:利用赞助广告信息
Mark. Sci. Pub Date : 2021-11-05 DOI: 10.1287/mksc.2021.1307
Fei Long, Kinshuk Jerath, M. Sarvary
{"title":"Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising","authors":"Fei Long, Kinshuk Jerath, M. Sarvary","doi":"10.1287/mksc.2021.1307","DOIUrl":"https://doi.org/10.1287/mksc.2021.1307","url":null,"abstract":"This paper studies a marketplace design problem with asymmetric information where the platform jointly considers leveraging information revealed in ad auctions and setting sales commissions to maximize the joint profit from ad revenues and sales commissions.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123260817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
Editorial: Acknowledgments, Stocktaking, and Farewell 社论:致谢、盘点和告别
Mark. Sci. Pub Date : 2021-10-29 DOI: 10.1287/mksc.2021.1336
K. Sudhir
{"title":"Editorial: Acknowledgments, Stocktaking, and Farewell","authors":"K. Sudhir","doi":"10.1287/mksc.2021.1336","DOIUrl":"https://doi.org/10.1287/mksc.2021.1336","url":null,"abstract":"","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123324944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb 双边声誉系统中的互惠和揭露:来自Airbnb实验的证据
Mark. Sci. Pub Date : 2021-10-08 DOI: 10.1287/mksc.2021.1311
Andrey Fradkin, Elena Grewal, David Holtz
{"title":"Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb","authors":"Andrey Fradkin, Elena Grewal, David Holtz","doi":"10.1287/mksc.2021.1311","DOIUrl":"https://doi.org/10.1287/mksc.2021.1311","url":null,"abstract":"Reputation systems are used by nearly every digital marketplace, but designs vary and the effects of these designs are not well understood. We use a large-scale experiment on Airbnb to study the causal effects of one particular design choice—the timing with which feedback by one user about another is revealed on the platform. Feedback was hidden until both parties submitted a review in the treatment group and was revealed immediately after submission in the control group. The treatment stimulated more reviewing in total. This is due to users’ curiosity about what their counterparty wrote and/or the desire to have feedback visible to other users. We also show that the treatment reduced retaliation and reciprocation in feedback and led to lower ratings as a result. The effects of the policy on feedback did not translate into reduced adverse selection on the platform.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117271303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 37
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity 模糊前端的原始想法:冗长增加感知创造力
Mark. Sci. Pub Date : 2021-10-05 DOI: 10.1287/mksc.2021.1300
Laura J. Kornish, S. Jones
{"title":"Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity","authors":"Laura J. Kornish, S. Jones","doi":"10.1287/mksc.2021.1300","DOIUrl":"https://doi.org/10.1287/mksc.2021.1300","url":null,"abstract":"At the “fuzzy front end” of an innovation process, organizations typically consider dozens, or even hundreds, of raw ideas. Selecting the best ones is a double challenge: evaluating so many ideas is a large undertaking, and the ideas in their raw form permit only noisy evaluations. In this paper, we demonstrate a further challenge to that large-scale evaluation of raw ideas. We show that verbosity raises the evaluation of ideas, that is, ideas expressed in more words are rated higher. This relationship is especially pronounced for ratings of creativity. Theory tells us that the effect of length on creativity is compounded because length cues both components of creativity—novelty and usefulness. We demonstrate how effort in reading (disfluency) and perceptions of complexity work together to explain the relationship between length and creativity. Our findings provide simple but important new directives for improving the use of crowdsourcing in the practice and study of innovation: either standardize the length of the ideas or control for length in their evaluation. Overall, we urge care with using measures of novelty or creativity when the idea descriptions vary in length.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126748180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households “小皇帝”比“小皇后”得到更多吗?从中国家庭消费行为看男女性别歧视
Mark. Sci. Pub Date : 2021-09-09 DOI: 10.1287/mksc.2021.1302
Chen Lin, Yuxin Chen, J. Chiang, Yufei Zhang
{"title":"Do \"Little Emperors\" Get More Than \"Little Empresses\"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households","authors":"Chen Lin, Yuxin Chen, J. Chiang, Yufei Zhang","doi":"10.1287/mksc.2021.1302","DOIUrl":"https://doi.org/10.1287/mksc.2021.1302","url":null,"abstract":"The phenomenon of child gender discrimination is investigated and verified using online purchase data of children’s clothing in China.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115645083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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