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Regulatory Spillovers and Data Governance: Evidence from the GDPR 监管溢出效应与数据治理:来自GDPR的证据
Mark. Sci. Pub Date : 2022-02-15 DOI: 10.1287/mksc.2021.1339
Christian Peukert, S. Bechtold, M. Batikas, T. Kretschmer
{"title":"Regulatory Spillovers and Data Governance: Evidence from the GDPR","authors":"Christian Peukert, S. Bechtold, M. Batikas, T. Kretschmer","doi":"10.1287/mksc.2021.1339","DOIUrl":"https://doi.org/10.1287/mksc.2021.1339","url":null,"abstract":"Privacy regulation by the European Union has had effects for websites beyond the European Union and lead to an increase in market concentration of web technology vendors","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132118474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 36
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models 消费者动态的变形:盗贼遇到隐马尔可夫模型
Mark. Sci. Pub Date : 2022-02-10 DOI: 10.1287/mksc.2021.1346
G. Liberali, Alina Ferecatu
{"title":"Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models","authors":"G. Liberali, Alina Ferecatu","doi":"10.1287/mksc.2021.1346","DOIUrl":"https://doi.org/10.1287/mksc.2021.1346","url":null,"abstract":"In this paper, the authors propose and validate a multiarmed bandit model that dynamically adapts website design to match a user's changing position in the purchase funnel.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114451198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift 观众如何调整、出现和关注广告内容并预测品牌搜索提升
Mark. Sci. Pub Date : 2022-02-09 DOI: 10.1287/mksc.2021.1344
Matthew McGranaghan, Jūra Liaukonytė, Kenneth C. Wilbur
{"title":"How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift","authors":"Matthew McGranaghan, Jūra Liaukonytė, Kenneth C. Wilbur","doi":"10.1287/mksc.2021.1344","DOIUrl":"https://doi.org/10.1287/mksc.2021.1344","url":null,"abstract":"This paper uses data from a new technology that passively and continuously measures TV viewer presence and attention, enabling the first distinction between true ad exposures from ads that air to empty rooms.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115267192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior 纸面良好效应:决策情境如何影响良性行为
Mark. Sci. Pub Date : 2022-02-04 DOI: 10.1287/mksc.2021.1347
Maferima Touré-Tillery, Lili Wang
{"title":"The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior","authors":"Maferima Touré-Tillery, Lili Wang","doi":"10.1287/mksc.2021.1347","DOIUrl":"https://doi.org/10.1287/mksc.2021.1347","url":null,"abstract":"We document the “good-on-paper effect,” whereby people make more virtuous decisions on paper than on a digital device (e.g., tablet).","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133458784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Social and Spatiotemporal Impacts of Casino Jackpot Events 赌场头奖事件的社会和时空影响
Mark. Sci. Pub Date : 2022-01-24 DOI: 10.1287/mksc.2021.1342
H. Park, J. Pancras
{"title":"Social and Spatiotemporal Impacts of Casino Jackpot Events","authors":"H. Park, J. Pancras","doi":"10.1287/mksc.2021.1342","DOIUrl":"https://doi.org/10.1287/mksc.2021.1342","url":null,"abstract":"This study empirically investigates the effect of casino jackpots on the subsequent betting behavior of jackpot winners, their peers, and bystanders playing in nearby slot machines.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132031356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Integrating Textual Information into Models of Choice and Scaled Response Data 将文本信息整合到选择模型和缩放响应数据中
Mark. Sci. Pub Date : 2022-01-17 DOI: 10.1287/mksc.2021.1337
Hyowon Kim, Greg M. Allenby
{"title":"Integrating Textual Information into Models of Choice and Scaled Response Data","authors":"Hyowon Kim, Greg M. Allenby","doi":"10.1287/mksc.2021.1337","DOIUrl":"https://doi.org/10.1287/mksc.2021.1337","url":null,"abstract":"This paper proposes a new approach to modeling heterogeneity in choice data that can accommodate fixed-point ratings data and text.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"132 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122915644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017) Chen等(2017)对按需付费模式的勘误表
Mark. Sci. Pub Date : 2021-12-28 DOI: 10.1287/mksc.2021.1319
K. Akbari, Udo Wagner
{"title":"Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)","authors":"K. Akbari, Udo Wagner","doi":"10.1287/mksc.2021.1319","DOIUrl":"https://doi.org/10.1287/mksc.2021.1319","url":null,"abstract":"This article points to an inconsistency in the original paper “Pay-as-You-Wish Pricing” by Chen et al. ( 2017 ) and discusses a solution to that problem.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132543214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design 让标志说话:利用多视图表示学习数据驱动的品牌和标志设计
Mark. Sci. Pub Date : 2021-12-28 DOI: 10.1287/mksc.2021.1326
Ryan Dew, Asim Ansari, Olivier Toubia
{"title":"Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design","authors":"Ryan Dew, Asim Ansari, Olivier Toubia","doi":"10.1287/mksc.2021.1326","DOIUrl":"https://doi.org/10.1287/mksc.2021.1326","url":null,"abstract":"The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122187121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools 向商业客户提供平台服务:促使卖方使用营销工具的战略考虑
Mark. Sci. Pub Date : 2021-12-21 DOI: 10.1287/mksc.2021.1325
Botao Yang, Shao Yang, S. Dutta
{"title":"Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools","authors":"Botao Yang, Shao Yang, S. Dutta","doi":"10.1287/mksc.2021.1325","DOIUrl":"https://doi.org/10.1287/mksc.2021.1325","url":null,"abstract":"Strategic consideration of competitor and consumer reactions in third-party sellers’ use of marketing tools on e-commerce platforms.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114467279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Influencing Social Media Influencers Through Affiliation 通过从属关系影响社交媒体影响者
Mark. Sci. Pub Date : 2021-12-17 DOI: 10.1287/mksc.2021.1322
Amy Pei, Dina Mayzlin
{"title":"Influencing Social Media Influencers Through Affiliation","authors":"Amy Pei, Dina Mayzlin","doi":"10.1287/mksc.2021.1322","DOIUrl":"https://doi.org/10.1287/mksc.2021.1322","url":null,"abstract":"This paper studies how firms can strategically manage product reviews by social media influencers.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134518783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
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