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Price Frictions and the Success of New Products 价格摩擦与新产品的成功
Mark. Sci. Pub Date : 2022-07-26 DOI: 10.1287/mksc.2022.1367
Diego Aparicio, D. Simester
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引用次数: 0
A Multiarmed Bandit Approach for House Ads Recommendations 一个多武装的强盗方法的房屋广告建议
Mark. Sci. Pub Date : 2022-07-14 DOI: 10.2139/ssrn.4107976
Nicolas Aramayo, Mario Schiappacasse, M. Goic
{"title":"A Multiarmed Bandit Approach for House Ads Recommendations","authors":"Nicolas Aramayo, Mario Schiappacasse, M. Goic","doi":"10.2139/ssrn.4107976","DOIUrl":"https://doi.org/10.2139/ssrn.4107976","url":null,"abstract":"A multiarmed bandit approach that uses a deep neural network to decide personalized recommendations for display in the homepage of an online retailer.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131389836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets 点对点共享市场中所有者接受度的动态模型
Mark. Sci. Pub Date : 2022-06-03 DOI: 10.1287/mksc.2022.1369
D. Yao, C. Tang, Junhong Chu
{"title":"A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets","authors":"D. Yao, C. Tang, Junhong Chu","doi":"10.1287/mksc.2022.1369","DOIUrl":"https://doi.org/10.1287/mksc.2022.1369","url":null,"abstract":"The paper develops a new dynamic choice modeling framework and applies it to examine owner decisions in P2P sharing markets.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"188 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122868261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Platform Search Design: The Roles of Precision and Price 平台搜索设计:精度和价格的作用
Mark. Sci. Pub Date : 2022-05-27 DOI: 10.1287/mksc.2022.1370
Z. Zhong
{"title":"Platform Search Design: The Roles of Precision and Price","authors":"Z. Zhong","doi":"10.1287/mksc.2022.1370","DOIUrl":"https://doi.org/10.1287/mksc.2022.1370","url":null,"abstract":"This study develops a model of platform search design to study how the search design interacts with its revenue models.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115154610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales 销售形式的重要性:当整合购买和数量决策增加销售时
Mark. Sci. Pub Date : 2022-05-20 DOI: 10.1287/mksc.2022.1364
Kristen E. Duke, On Amir
{"title":"The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales","authors":"Kristen E. Duke, On Amir","doi":"10.1287/mksc.2022.1364","DOIUrl":"https://doi.org/10.1287/mksc.2022.1364","url":null,"abstract":"Selling formats that integrate purchase and quantity decisions outsell sequential ones because they promote later-stage decision-making considerations.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132796461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Frontiers: The Identity Fragmentation Bias 前沿:身份碎片化偏见
Mark. Sci. Pub Date : 2022-03-24 DOI: 10.1287/mksc.2022.1360
Tesary Lin, S. Misra
{"title":"Frontiers: The Identity Fragmentation Bias","authors":"Tesary Lin, S. Misra","doi":"10.1287/mksc.2022.1360","DOIUrl":"https://doi.org/10.1287/mksc.2022.1360","url":null,"abstract":"The Identity Fragmentation Bias","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132093224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 20
Search Gaps and Consumer Fatigue 搜索差距和消费者疲劳
Mark. Sci. Pub Date : 2022-03-22 DOI: 10.1287/mksc.2022.1359
Raluca M. Ursu, Qianyun Zhang, Elisabeth Honka
{"title":"Search Gaps and Consumer Fatigue","authors":"Raluca M. Ursu, Qianyun Zhang, Elisabeth Honka","doi":"10.1287/mksc.2022.1359","DOIUrl":"https://doi.org/10.1287/mksc.2022.1359","url":null,"abstract":"This paper documents that consumers frequently take breaks during their search (“search gaps”) and develops and estimates a model that rationalizes search gaps caused by consumer fatigue.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134204018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach 撰写更具吸引力的创意诉求:基于深度学习的方法
Mark. Sci. Pub Date : 2022-03-14 DOI: 10.2139/ssrn.3923683
Jiyeon Hong, Paul R. Hoban
{"title":"Writing More Compelling Creative Appeals: A Deep Learning-Based Approach","authors":"Jiyeon Hong, Paul R. Hoban","doi":"10.2139/ssrn.3923683","DOIUrl":"https://doi.org/10.2139/ssrn.3923683","url":null,"abstract":"In this paper, we present a deep learning-based decision support tool to assist individuals in writing effective creative appeals.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121139409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Frontiers: Supporting Content Marketing with Natural Language Generation 前沿:用自然语言生成支持内容营销
Mark. Sci. Pub Date : 2022-02-25 DOI: 10.1287/mksc.2022.1354
Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, Daniel Dan
{"title":"Frontiers: Supporting Content Marketing with Natural Language Generation","authors":"Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, Daniel Dan","doi":"10.1287/mksc.2022.1354","DOIUrl":"https://doi.org/10.1287/mksc.2022.1354","url":null,"abstract":"Supporting Content Marketing with Natural Language Generation","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122873081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
Rejoinder on "Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)" 对“陈等人(2017)关于按需付费模型的勘误表”的反驳
Mark. Sci. Pub Date : 2022-02-17 DOI: 10.1287/mksc.2022.1348
Yuxin Chen, Oded Koenigsberg, Z. J. Zhang
{"title":"Rejoinder on \"Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)\"","authors":"Yuxin Chen, Oded Koenigsberg, Z. J. Zhang","doi":"10.1287/mksc.2022.1348","DOIUrl":"https://doi.org/10.1287/mksc.2022.1348","url":null,"abstract":"","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126719544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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