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Invited Commentary - "How Support for Black Lives Matter Impacts Consumer Responses on Social Media" 特邀评论-“对黑人生命的支持如何影响消费者在社交媒体上的反应”
Mark. Sci. Pub Date : 2022-09-22 DOI: 10.1287/mksc.2022.1398
Jacquelynn Thomas, Pradeep K. Chintagunta
{"title":"Invited Commentary - \"How Support for Black Lives Matter Impacts Consumer Responses on Social Media\"","authors":"Jacquelynn Thomas, Pradeep K. Chintagunta","doi":"10.1287/mksc.2022.1398","DOIUrl":"https://doi.org/10.1287/mksc.2022.1398","url":null,"abstract":"In this commentary of “How Support for Black Lives Matter Impacts Consumer Responses on Social Media,” we discuss issues related to the research approach, findings, and offer suggestions for future research.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124601617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment 转基因和非转基因标识效应:来自准自然实验的证据
Mark. Sci. Pub Date : 2022-08-29 DOI: 10.1287/mksc.2022.1375
A. Adalja, Jūra Liaukonytė, E. Wang, Xinrong Zhu
{"title":"GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment","authors":"A. Adalja, Jūra Liaukonytė, E. Wang, Xinrong Zhu","doi":"10.1287/mksc.2022.1375","DOIUrl":"https://doi.org/10.1287/mksc.2022.1375","url":null,"abstract":"This paper leverages a quasi-natural experiment in Vermont to analyze the effects of mandatory GMO labeling on consumer demand.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132464471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market 新功能免费?软件市场中的跨期产品版本与定价
Mark. Sci. Pub Date : 2022-08-23 DOI: 10.1287/mksc.2022.1389
Kristina Brecko
{"title":"New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market","authors":"Kristina Brecko","doi":"10.1287/mksc.2022.1389","DOIUrl":"https://doi.org/10.1287/mksc.2022.1389","url":null,"abstract":"An empirical study of a firm’s intertemporal product versioning and upgrade pricing decisions in the software industry.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132224215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Restricting Speculative Reselling: When "How Much" Is the Question 限制投机倒卖:何时“多少”是问题
Mark. Sci. Pub Date : 2022-08-16 DOI: 10.1287/mksc.2022.1383
D. Kuksov, Chenxi Liao
{"title":"Restricting Speculative Reselling: When \"How Much\" Is the Question","authors":"D. Kuksov, Chenxi Liao","doi":"10.1287/mksc.2022.1383","DOIUrl":"https://doi.org/10.1287/mksc.2022.1383","url":null,"abstract":"This paper explains why and how an intermediate level of restrictions on speculative reselling may be optimal for the firm.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122463161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Editorial: Next Steps for Frontiers in Marketing Science 社论:营销科学前沿的下一步
Mark. Sci. Pub Date : 2022-08-08 DOI: 10.1287/mksc.2022.1377
Anocha Aribarg, T. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur
{"title":"Editorial: Next Steps for Frontiers in Marketing Science","authors":"Anocha Aribarg, T. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur","doi":"10.1287/mksc.2022.1377","DOIUrl":"https://doi.org/10.1287/mksc.2022.1377","url":null,"abstract":"","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131159579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach 延迟订单的多年影响:一种准实验方法
Mark. Sci. Pub Date : 2022-08-05 DOI: 10.1287/mksc.2022.1384
Hyung Sup (Zack) Bhan, Eric T. Anderson
{"title":"Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach","authors":"Hyung Sup (Zack) Bhan, Eric T. Anderson","doi":"10.1287/mksc.2022.1384","DOIUrl":"https://doi.org/10.1287/mksc.2022.1384","url":null,"abstract":"This paper investigates the impact of experiencing a backorder on customers’ purchase behaviors the next four years.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128170764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media 前沿:对黑人生命的支持如何影响消费者在社交媒体上的反应
Mark. Sci. Pub Date : 2022-08-04 DOI: 10.1287/mksc.2022.1372
Yang Wang, M. Qin, Xueming Luo, Y. Kou
{"title":"Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media","authors":"Yang Wang, M. Qin, Xueming Luo, Y. Kou","doi":"10.1287/mksc.2022.1372","DOIUrl":"https://doi.org/10.1287/mksc.2022.1372","url":null,"abstract":"This paper studies the direct and moderated impact of brands’ support for Black Lives Matter (BLM) on consumer responses.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114232364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer 使用深度学习克服客户数据传输中的隐私和可扩展性问题
Mark. Sci. Pub Date : 2022-08-03 DOI: 10.1287/mksc.2022.1365
Piyush Anand, Clarence Lee
{"title":"Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer","authors":"Piyush Anand, Clarence Lee","doi":"10.1287/mksc.2022.1365","DOIUrl":"https://doi.org/10.1287/mksc.2022.1365","url":null,"abstract":"This paper demonstrates that marketers can leverage recent advances in machine learning, GANs, to tackle customer data transfer while preserving privacy.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131023982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Slotting Fees and Price Discrimination in Retail Channels 零售渠道的入场费和价格歧视
Mark. Sci. Pub Date : 2022-08-02 DOI: 10.1287/mksc.2022.1373
Sreya Kolay, G. Shaffer
{"title":"Slotting Fees and Price Discrimination in Retail Channels","authors":"Sreya Kolay, G. Shaffer","doi":"10.1287/mksc.2022.1373","DOIUrl":"https://doi.org/10.1287/mksc.2022.1373","url":null,"abstract":"This paper studies how slotting fees can be used by a manufacturer to discriminate indirectly between retailers when overt discrimination is infeasible.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127762512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
"We Are the World": When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened “我们是世界”:当更加平等提高效率和干预抗流行病消费时
Mark. Sci. Pub Date : 2022-07-27 DOI: 10.1287/mksc.2022.1381
Liang Guo, Wendy Xu
{"title":"\"We Are the World\": When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened","authors":"Liang Guo, Wendy Xu","doi":"10.1287/mksc.2022.1381","DOIUrl":"https://doi.org/10.1287/mksc.2022.1381","url":null,"abstract":"More equal consumptions in antipandemic resources can improve efficiency, and intervention policies can increase both social welfare and equality.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121542874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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