{"title":"Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach","authors":"Hyung Sup (Zack) Bhan, Eric T. Anderson","doi":"10.1287/mksc.2022.1384","DOIUrl":null,"url":null,"abstract":"This paper investigates the impact of experiencing a backorder on customers’ purchase behaviors the next four years.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"43 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2022.1384","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
This paper investigates the impact of experiencing a backorder on customers’ purchase behaviors the next four years.
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