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Discriminatory Trade Promotions in Consumer Search Markets 消费者搜索市场中的歧视性贸易促销
Mark. Sci. Pub Date : 2023-01-05 DOI: 10.1287/mksc.2022.1380
M. Janssen, Edona Reshidi
{"title":"Discriminatory Trade Promotions in Consumer Search Markets","authors":"M. Janssen, Edona Reshidi","doi":"10.1287/mksc.2022.1380","DOIUrl":"https://doi.org/10.1287/mksc.2022.1380","url":null,"abstract":"The paper shows that, in consumer search markets, discriminatory trade promotions create more profits for manufacturers than uniform pricing.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123929989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Rejoinder: Spilling More Beans on Political Consumerism: It's More of the Same Tune 反驳:在政治消费主义上洒下更多的豆子:这更像是一个调子
Mark. Sci. Pub Date : 2023-01-01 DOI: 10.2139/ssrn.4214608
Jūra Liaukonytė, Anna E. Tuchman, Xinrong Zhu
{"title":"Rejoinder: Spilling More Beans on Political Consumerism: It's More of the Same Tune","authors":"Jūra Liaukonytė, Anna E. Tuchman, Xinrong Zhu","doi":"10.2139/ssrn.4214608","DOIUrl":"https://doi.org/10.2139/ssrn.4214608","url":null,"abstract":"In this rejoinder, we expand on the generalizability of our findings, identification challenges, and consumers’ motivation to engage in political consumerism.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132083884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Editorial: Marketing's Role in the Evolving Discipline of Product Management 社论:市场营销在不断发展的产品管理学科中的作用
Mark. Sci. Pub Date : 2022-12-23 DOI: 10.1287/mksc.2022.1428
J. Shulman, Olivier Toubia, Raena Saddler
{"title":"Editorial: Marketing's Role in the Evolving Discipline of Product Management","authors":"J. Shulman, Olivier Toubia, Raena Saddler","doi":"10.1287/mksc.2022.1428","DOIUrl":"https://doi.org/10.1287/mksc.2022.1428","url":null,"abstract":"Product managers have tremendous power to change lives by setting the priorities for innovation. As the product management discipline continues to evolve and grow in popularity, there is an opportunity to strengthen mutually beneficial connections between the practice of product management and academic marketing research. For product managers, marketing academia can be an untapped knowledge resource. For marketing academics, there is an opportunity to directly influence product managers through creating rigorous and relevant research that will shape the courses taught on this increasingly popular topic. This editorial highlights the opportunity to shape the product management discipline, demonstrates that the marketing literature has a body of knowledge on which further contributions to product management can be based, and shares knowledge gaps that the Marketing Science community is capable of addressing.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124650659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?" 评论:《前沿:揭露政治消费主义:抵制和购买社交媒体会转化为真正的销售影响吗?》
Mark. Sci. Pub Date : 2022-12-15 DOI: 10.1287/mksc.2022.1426
Bart J. Bronnenberg, Jean-Pierre Dubé
{"title":"Comment on \"Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?\"","authors":"Bart J. Bronnenberg, Jean-Pierre Dubé","doi":"10.1287/mksc.2022.1426","DOIUrl":"https://doi.org/10.1287/mksc.2022.1426","url":null,"abstract":"We discuss the findings and empirical strategy in “Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115158405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Frontiers: Polarized America: From Political Polarization to Preference Polarization 前沿:两极分化的美国:从政治极化到偏好极化
Mark. Sci. Pub Date : 2022-12-08 DOI: 10.1287/mksc.2022.1408
Verena Schoenmueller, O. Netzer, F. Stahl
{"title":"Frontiers: Polarized America: From Political Polarization to Preference Polarization","authors":"Verena Schoenmueller, O. Netzer, F. Stahl","doi":"10.1287/mksc.2022.1408","DOIUrl":"https://doi.org/10.1287/mksc.2022.1408","url":null,"abstract":"This paper investigates whether the polarization of political ideology extends to consumers’ preferences, intentions, and purchases.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117257381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs 当推土机逼近:新兴市场微型企业家的非正式产权与营销实践创新
Mark. Sci. Pub Date : 2022-12-01 DOI: 10.1287/mksc.2022.1379
Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan
{"title":"When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs","authors":"Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan","doi":"10.1287/mksc.2022.1379","DOIUrl":"https://doi.org/10.1287/mksc.2022.1379","url":null,"abstract":"Our paper shows that in contexts where formal ownership of productive assets is limited, informal leasing has a strong positive impact on innovation in marketing practices.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125951762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Commentary on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?" 评论:《前沿:政治消费主义的内幕:抵制和购买社交媒体会转化为真正的销售影响吗?》
Mark. Sci. Pub Date : 2022-10-26 DOI: 10.1287/mksc.2022.1414
Yphtach Lelkes
{"title":"Commentary on \"Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?\"","authors":"Yphtach Lelkes","doi":"10.1287/mksc.2022.1414","DOIUrl":"https://doi.org/10.1287/mksc.2022.1414","url":null,"abstract":"Partisan buycotts and boycotts signal a tear in the American social fabric.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125872226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition 实践奖报告:2020年和2022年ISMS加里·利连实践奖竞赛
Mark. Sci. Pub Date : 2022-10-21 DOI: 10.1287/mksc.2022.1412
Lan Luo, K. Pauwels
{"title":"Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition","authors":"Lan Luo, K. Pauwels","doi":"10.1287/mksc.2022.1412","DOIUrl":"https://doi.org/10.1287/mksc.2022.1412","url":null,"abstract":"This report summarizes the finalists of the ISMS Gary Lilien Marketing Science Practice Prize Competition.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127588397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter on Consumer Responses 反驳:品牌对黑人生命问题的支持对消费者反应的异质影响
Mark. Sci. Pub Date : 2022-10-06 DOI: 10.1287/mksc.2022.1407
Yang Wang, M. Qin, Xueming Luo, Y. Kou
{"title":"Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter on Consumer Responses","authors":"Yang Wang, M. Qin, Xueming Luo, Y. Kou","doi":"10.1287/mksc.2022.1407","DOIUrl":"https://doi.org/10.1287/mksc.2022.1407","url":null,"abstract":"Rejoinder in Response to the Commentary by Thomas and Chintagunta (2022) .","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129692563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price 前沿:将价格上涨视为折扣:一种新的参考价格操纵
Mark. Sci. Pub Date : 2022-10-06 DOI: 10.1287/mksc.2022.1402
Sungsik Park, Man Xie, Jinhong Xie
{"title":"Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price","authors":"Sungsik Park, Man Xie, Jinhong Xie","doi":"10.1287/mksc.2022.1402","DOIUrl":"https://doi.org/10.1287/mksc.2022.1402","url":null,"abstract":"This paper investigates a newly observed pricing practice by which a seller frames a price premium as a discount by simultaneously increasing the price and introducing a list price.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126470269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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