{"title":"Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media","authors":"Yang Wang, M. Qin, Xueming Luo, Y. Kou","doi":"10.1287/mksc.2022.1372","DOIUrl":null,"url":null,"abstract":"This paper studies the direct and moderated impact of brands’ support for Black Lives Matter (BLM) on consumer responses.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"13","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2022.1372","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 13
Abstract
This paper studies the direct and moderated impact of brands’ support for Black Lives Matter (BLM) on consumer responses.
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