前沿:人工智能算法能缓解种族经济不平等吗?以Airbnb为背景的分析

Mark. Sci. Pub Date : 2021-07-29 DOI:10.1287/mksc.2021.1295
Shunyuan Zhang, Nitin Mehta, P. Singh, K. Srinivasan
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引用次数: 20

摘要

我们研究了Airbnb的智能定价算法对Airbnb房东日收入的种族差异的影响。我们的实证策略利用了Airbnb引入算法和房东自愿采用算法的准自然实验。在采用该算法的酒店中,平均每晚房价下降了5.7%,但平均每日收入增长了8.6%。在Airbnb引入该算法之前,考虑到房东、房产和地点的特征,白人房东的日收入比黑人房东多12.16美元。在采用该系统的条件下,白人和黑人主机之间的收入差距缩小了71.3%。然而,黑人主机采用该算法的可能性明显低于白人主机,因此在人口水平上,引入该算法后,收入差距增大。我们表明,算法的价格建议不受主人种族的影响,但我们认为,算法的种族盲目性可能导致定价不理想,而且对黑人主人比白人主人更不理想。我们还表明,该算法在缓解Airbnb收入差距方面的有效性受到黑人房东的低算法采用率的限制。我们为政策制定者和Airbnb提供建议,帮助他们推进智能定价算法,以缓解种族经济差异。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
We study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Our empirical strategy exploits Airbnb’s introduction of the algorithm and its voluntary adoption by hosts as a quasinatural experiment. Among those who adopted the algorithm, the average nightly rate decreased by 5.7%, but average daily revenue increased by 8.6%. Before Airbnb introduced the algorithm, White hosts earned $12.16 more in daily revenue than Black hosts, controlling for observed characteristics of the hosts, properties, and locations. Conditional on its adoption, the revenue gap between White and Black hosts decreased by 71.3%. However, Black hosts were significantly less likely than White hosts to adopt the algorithm, so at the population level, the revenue gap increased after the introduction of the algorithm. We show that the algorithm’s price recommendations are not affected by the host’s race—but we argue that the algorithm’s race blindness may lead to pricing that is suboptimal and more so for Black hosts than for White hosts. We also show that the algorithm’s effectiveness at mitigating the Airbnb revenue gap is limited by the low rate of algorithm adoption among Black hosts. We offer recommendations with which policy makers and Airbnb may advance smart-pricing algorithms in mitigating racial economic disparities.
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