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Media Platforms' Content Provision Strategies and Sources of Profits 媒体平台的内容提供策略与利润来源
Mark. Sci. Pub Date : 2021-02-24 DOI: 10.1287/MKSC.2020.1248
Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
{"title":"Media Platforms' Content Provision Strategies and Sources of Profits","authors":"Wilfred Amaldoss, Jinzhao Du, Woochoel Shin","doi":"10.1287/MKSC.2020.1248","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1248","url":null,"abstract":"This paper examines media platforms’ content provision strategies and their implications for the profits of media platforms and content suppliers.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130918484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry 数字盗版、创造性生产力和客户关怀努力:来自数字出版行业的证据
Mark. Sci. Pub Date : 2021-02-17 DOI: 10.1287/MKSC.2020.1275
Xiaolin Li, Chenxi Liao, Ying Xie
{"title":"Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry","authors":"Xiaolin Li, Chenxi Liao, Ying Xie","doi":"10.1287/MKSC.2020.1275","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1275","url":null,"abstract":"This study empirically examines the effect of copyright piracy reduction on writers’ creative productivity and customer care efforts using data from a digital publishing firm.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132076487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
Modeling Dynamic User Interests: A Neural Matrix Factorization Approach 动态用户兴趣建模:神经矩阵分解方法
Mark. Sci. Pub Date : 2021-02-12 DOI: 10.1287/mksc.2021.1293
Paramveer S. Dhillon, Sinan Aral
{"title":"Modeling Dynamic User Interests: A Neural Matrix Factorization Approach","authors":"Paramveer S. Dhillon, Sinan Aral","doi":"10.1287/mksc.2021.1293","DOIUrl":"https://doi.org/10.1287/mksc.2021.1293","url":null,"abstract":"We propose an interpretable model that combines the simplicity of matrix factorization with the flexibility of neural networks to model evolving user interests by efficiently extracting nonlinear patterns from massive text data collections.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124862435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
Pricing Under Dynamic Competition When Loyal Consumers Stockpile 忠诚消费者储备下动态竞争下的定价
Mark. Sci. Pub Date : 2021-02-10 DOI: 10.1287/MKSC.2020.1262
M. Gangwar, Nanda S. Kumar, R. Rao
{"title":"Pricing Under Dynamic Competition When Loyal Consumers Stockpile","authors":"M. Gangwar, Nanda S. Kumar, R. Rao","doi":"10.1287/MKSC.2020.1262","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1262","url":null,"abstract":"Managers, let stockpiling be but at a higher price—don’t hope to cut stockpiling by lopping off promotions.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133515801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry 千禧一代与精酿品牌的起飞:美国啤酒行业的偏好形成
Mark. Sci. Pub Date : 2021-02-09 DOI: 10.3386/W28618
Bart J. Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo
{"title":"Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry","authors":"Bart J. Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo","doi":"10.3386/W28618","DOIUrl":"https://doi.org/10.3386/W28618","url":null,"abstract":"Differences in consumption capital across generations account for most of the craft beer share gap between millennials and baby boomers, not differences in intrinsic preferences.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114233117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Endogenous Evaluation and Sequential Search 内生性评价与顺序搜索
Mark. Sci. Pub Date : 2021-02-09 DOI: 10.1287/MKSC.2020.1270
Liang Guo
{"title":"Endogenous Evaluation and Sequential Search","authors":"Liang Guo","doi":"10.1287/MKSC.2020.1270","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1270","url":null,"abstract":"When consumers evaluate product value under sequential search, higher sampling costs may in equilibrium lead to more sampling, lower prices and profits, and greater consumer surplus.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129959510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
A Dynamic Model of Optimal Retargeting 最优重定向的动态模型
Mark. Sci. Pub Date : 2021-02-03 DOI: 10.1287/MKSC.2020.1267
J. M. Villas-Boas, Yunfei Yao
{"title":"A Dynamic Model of Optimal Retargeting","authors":"J. M. Villas-Boas, Yunfei Yao","doi":"10.1287/MKSC.2020.1267","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1267","url":null,"abstract":"The optimal retargeting strategy requires dynamic analysis, with better information tracking potentially leading to less retargeting.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123614602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis 时变情境因素在顾客基础分析潜在流失模型中的作用
Mark. Sci. Pub Date : 2021-01-15 DOI: 10.1287/MKSC.2020.1254
Patrick Bachmann, Markus Meierer, Jeffrey Näf
{"title":"The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis","authors":"Patrick Bachmann, Markus Meierer, Jeffrey Näf","doi":"10.1287/MKSC.2020.1254","DOIUrl":"https://doi.org/10.1287/MKSC.2020.1254","url":null,"abstract":"Context matters when modeling customer purchases and attrition in noncontractual settings.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114197781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Implications of Revenue Models and Technology for Content Moderation Strategies 收入模式和技术对内容节制策略的影响
Mark. Sci. Pub Date : 2021-01-12 DOI: 10.1287/mksc.2022.1361
Yi Liu, Pinar Yildirim, Z. J. Zhang
{"title":"Implications of Revenue Models and Technology for Content Moderation Strategies","authors":"Yi Liu, Pinar Yildirim, Z. J. Zhang","doi":"10.1287/mksc.2022.1361","DOIUrl":"https://doi.org/10.1287/mksc.2022.1361","url":null,"abstract":"This paper develops a theoretical model to study how the revenue model and technology of a social media platform affect its content-moderation strategy.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122068405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
The Value of Descriptive Analytics: Evidence from Online Retailers 描述性分析的价值:来自在线零售商的证据
Mark. Sci. Pub Date : 2020-11-20 DOI: 10.2139/ssrn.3745748
Ron Berman, A. Israeli
{"title":"The Value of Descriptive Analytics: Evidence from Online Retailers","authors":"Ron Berman, A. Israeli","doi":"10.2139/ssrn.3745748","DOIUrl":"https://doi.org/10.2139/ssrn.3745748","url":null,"abstract":"We investigate the impact of descriptive analytics adoption on online retailers’ performance and the underlying mechanism.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121678083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 18
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