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Effects of Celebrity Self-Endorsed Cosmetic Brands on Purchase Intention of Consumers and Brand’s Goodwill 名人代言化妆品品牌对消费者购买意愿及品牌商誉的影响
IF 0.4
SMART-Journal of Business Management Studies Pub Date : 2023-01-01 DOI: 10.5958/2321-2012.2023.00009.x
Bader Al Batati
{"title":"Effects of Celebrity Self-Endorsed Cosmetic Brands on Purchase Intention of Consumers and Brand’s Goodwill","authors":"Bader Al Batati","doi":"10.5958/2321-2012.2023.00009.x","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00009.x","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71091699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Linking Factors Leading to Retail Hypermarket Warehouse Operations Performance in Malaysia 导致马来西亚零售大卖场仓库运营绩效的相关因素
IF 0.4
SMART-Journal of Business Management Studies Pub Date : 2023-01-01 DOI: 10.5958/2321-2012.2023.00001.5
Vellian Vatumalae, Premkumar Rajagopal, V. Sundram, Z. Munir, Farha Ghapar
{"title":"Linking Factors Leading to Retail Hypermarket Warehouse Operations Performance in Malaysia","authors":"Vellian Vatumalae, Premkumar Rajagopal, V. Sundram, Z. Munir, Farha Ghapar","doi":"10.5958/2321-2012.2023.00001.5","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00001.5","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71092013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Exploring the impact of virtual reality quality on travel intention from the perspective of destination marketing 从目的地营销的角度探讨虚拟现实质量对旅游意愿的影响
IF 0.4
SMART-Journal of Business Management Studies Pub Date : 2023-01-01 DOI: 10.5958/2321-2012.2023.00018.0
Bostani Ahmed, Meng Tao, Faizan Alam, Syed Hussain Murtaza
{"title":"Exploring the impact of virtual reality quality on travel intention from the perspective of destination marketing","authors":"Bostani Ahmed, Meng Tao, Faizan Alam, Syed Hussain Murtaza","doi":"10.5958/2321-2012.2023.00018.0","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00018.0","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71092327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The dark side of leadership: Examining the effects of abusive leadership on employee silence and contextual performance 领导的阴暗面:研究滥用领导对员工沉默和情境绩效的影响
IF 0.4
SMART-Journal of Business Management Studies Pub Date : 2023-01-01 DOI: 10.5958/2321-2012.2023.00020.9
Komal Khalid
{"title":"The dark side of leadership: Examining the effects of abusive leadership on employee silence and contextual performance","authors":"Komal Khalid","doi":"10.5958/2321-2012.2023.00020.9","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00020.9","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71092541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Corporate Governance and Corporate Social Responsibility Disclosures: A Comparative Analysis between Australian and Sri Lankan Market 公司治理与企业社会责任披露:澳大利亚与斯里兰卡市场比较分析
SMART-Journal of Business Management Studies Pub Date : 2023-01-01 DOI: 10.5958/2321-2012.2023.00010.6
Pratheepkanth Puwanenthiren, Balaputhiran Sathasivam
{"title":"Corporate Governance and Corporate Social Responsibility Disclosures: A Comparative Analysis between Australian and Sri Lankan Market","authors":"Pratheepkanth Puwanenthiren, Balaputhiran Sathasivam","doi":"10.5958/2321-2012.2023.00010.6","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00010.6","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136078753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS KUALITAS SUMBER DAYA MANUSIA DAN PELAYANAN PENYEDIA JASA ANGKUTAN TERHADAP PENGIRIMAN SEMEN DI PT CIPTA MORTAR UTAMA 对主要专利灰泥水泥运输的人力资源质量和运输服务进行分析
IF 0.4
SMART-Journal of Business Management Studies Pub Date : 2022-11-07 DOI: 10.53990/smj.v3i1.202
S. Supriyadi, Agus Hermawan
{"title":"ANALISIS KUALITAS SUMBER DAYA MANUSIA DAN PELAYANAN PENYEDIA JASA ANGKUTAN TERHADAP PENGIRIMAN SEMEN DI PT CIPTA MORTAR UTAMA","authors":"S. Supriyadi, Agus Hermawan","doi":"10.53990/smj.v3i1.202","DOIUrl":"https://doi.org/10.53990/smj.v3i1.202","url":null,"abstract":"This study aims to determine the analysis of the quality of human resources and services of transportation service providers on the delivery of cement at PT. Cipta Mortar Utama. The data in this study are primary data obtained from in-depth interviews and then the results of in-depth interviews are used as questionnaires to be discussed further by respondents consisting of transportation drivers who are in charge of sending goods. This type of research is qualitative research using SWOT analysis. This research was conducted using a sample of 36 respondents. Based on the results of in-depth interviews with indicators from each variable, 60 questionnaire questions were obtained with the classification of strengths, weaknesses, threats, and opportunities, calculated the results of the analysis, it was concluded that the analysis of the quality of human resources and transportation service providers for cement shipments at PT. Cipta Mortar Utama, is in Quadrant I (Aggressive).","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88392282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS PERSEPSI KONSUMEN PADA PRODUK AIR MINERAL DALAM KEMASAN (AMDK) MEREK AZHOM 消费者对瓶装水产品(AMDK)的感知分析
IF 0.4
SMART-Journal of Business Management Studies Pub Date : 2022-11-07 DOI: 10.53990/smj.v3i1.200
Eva Fauziana, Lili Fadli Muhammad
{"title":"ANALISIS PERSEPSI KONSUMEN PADA PRODUK AIR MINERAL DALAM KEMASAN (AMDK) MEREK AZHOM","authors":"Eva Fauziana, Lili Fadli Muhammad","doi":"10.53990/smj.v3i1.200","DOIUrl":"https://doi.org/10.53990/smj.v3i1.200","url":null,"abstract":"The purpose of this study is to analyze the consumer perception of the mineral water brand Azhom. The research methodology used a qualitative approach by having face-to-face interviews with around 100 owners of street vendors and kiosks. The research results showed the consumers' analysis of mineral water Azhom and how its management could develop detail strategies to develop products, win the market and do market penetration. The research limitation was the number of respondents and the areas to be surveyed were still limited. The research contributions are to gain teamwork among the Azhom product owner and the kiosk and street vendor owner to increase Azhom sales which also develops better economic values.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76157928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ES KRIM BASKIN ROBBINS
IF 0.4
SMART-Journal of Business Management Studies Pub Date : 2022-11-07 DOI: 10.53990/smj.v3i1.203
Prayogi Prayogi, Aulia Januar Malik
{"title":"PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ES KRIM BASKIN ROBBINS","authors":"Prayogi Prayogi, Aulia Januar Malik","doi":"10.53990/smj.v3i1.203","DOIUrl":"https://doi.org/10.53990/smj.v3i1.203","url":null,"abstract":"This study aims to determine and analyze the effect of promotion on consumer interest in buying in PT. Trans Ice Baskin Robbins cabang Transmart Juanda Bekasi. The sampling technique was determined based on the Slovin formula by distributing questionnaires to the consumer of methods used are descriptive analysis method, statistical analysis method consisting of linearity analysis, and partial significant test (t-test). The research data were analyzed based on the theory of Gozali and Sugiyono and were then processed using SPSS 23.0. from the data tested, it was found that partial promotion has a positive and significant effect on consumer interest in buying. Indicated by a significant value of t of 0.001 smaller than 0.005 \u0000(0.001","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72490480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PERSEPSI HARGA, PROMOSI PENJUALAN, DAN KUALITAS PELAYANAN DALAM MENCIPTAKAN LOYALITAS PELANGGAN 价格感知、销售推广和服务质量对客户忠诚度的影响
IF 0.4
SMART-Journal of Business Management Studies Pub Date : 2022-11-07 DOI: 10.53990/smj.v3i1.201
Dela Isnaeni Rachmawati, Jaenudin Jaenudin
{"title":"PENGARUH PERSEPSI HARGA, PROMOSI PENJUALAN, DAN KUALITAS PELAYANAN DALAM MENCIPTAKAN LOYALITAS PELANGGAN","authors":"Dela Isnaeni Rachmawati, Jaenudin Jaenudin","doi":"10.53990/smj.v3i1.201","DOIUrl":"https://doi.org/10.53990/smj.v3i1.201","url":null,"abstract":"This study aims to determine the effect of price perception, sales promotion, and service quality in creating customer loyalty. This study uses a quantitative approach with descriptive methods, quantitative descriptive is a type of research to analyze data by describing or describing the data that has been collected. The instrument in this study used a questionnaire and the data analysis technique in this study used an instrument test, analysis requirements test, and hypothesis testing, and the method used was the multiple linear analysis methods. The results of this study indicate that: (1) price perception has a positive and significant effect on customer loyalty, (2) price sales promotions have a positive and significant effect on customer loyalty, (3) service quality has a positive and significant effect on customer loyalty, (4) perception price, sales promotion, and service quality together have a positive and significant effect on customer loyalty.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76856528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PELATIHAN MANAJEMEN KEUANGAN SEDERHANA BAGI KARYAWAN CV AJIB BIO SYIFA 简历员工的简单财务管理培训
IF 0.4
SMART-Journal of Business Management Studies Pub Date : 2022-11-07 DOI: 10.53990/smj.v3i1.199
Octa Nilam Lukkita Aga
{"title":"PELATIHAN MANAJEMEN KEUANGAN SEDERHANA BAGI KARYAWAN CV AJIB BIO SYIFA","authors":"Octa Nilam Lukkita Aga","doi":"10.53990/smj.v3i1.199","DOIUrl":"https://doi.org/10.53990/smj.v3i1.199","url":null,"abstract":"The purpose of this PKM or Community Service program is to provide knowledge and skills regarding financial management to employees of PT. Ajib Bio Syifa. The specific target is to provide knowledge and skills in business development through guidance and training in improving or improving financial management. The prospects for business development are reviewed based on financial analysis. PKM program activity plan is to conduct socialization to PT. Ajib Bio Syifa, prepares training facilities that can support the success of PKM, provides guidance to management actors in preparing financial reports, conducts training in order to improve skills and knowledge, either through workshops or other activities, and monitors and evaluates activities to support success and business continuity.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78856436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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