PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ES KRIM BASKIN ROBBINS

IF 0.5 Q4 MANAGEMENT
Prayogi Prayogi, Aulia Januar Malik
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引用次数: 0

Abstract

This study aims to determine and analyze the effect of promotion on consumer interest in buying in PT. Trans Ice Baskin Robbins cabang Transmart Juanda Bekasi. The sampling technique was determined based on the Slovin formula by distributing questionnaires to the consumer of methods used are descriptive analysis method, statistical analysis method consisting of linearity analysis, and partial significant test (t-test). The research data were analyzed based on the theory of Gozali and Sugiyono and were then processed using SPSS 23.0. from the data tested, it was found that partial promotion has a positive and significant effect on consumer interest in buying. Indicated by a significant value of t of 0.001 smaller than 0.005 (0.001
本研究旨在确定和分析促销对PT. Trans Ice Baskin Robbins cabang Transmart Juanda Bekasi的消费者购买兴趣的影响。抽样技术根据Slovin公式,通过向消费者发放问卷来确定,使用的方法有描述性分析方法、线性分析组成的统计分析方法和部分显著性检验(t检验)。根据Gozali和Sugiyono的理论对研究数据进行分析,然后使用SPSS 23.0进行处理。从测试的数据来看,部分促销对消费者的购买兴趣有显著的正向影响。以显著值t < 0.001 < 0.005 (0.001
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来源期刊
自引率
25.00%
发文量
11
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