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Effects of Celebrity Self-Endorsed Cosmetic Brands on Purchase Intention of Consumers and Brand’s Goodwill

IF 0.5 Q4 MANAGEMENT
SMART-Journal of Business Management Studies Pub Date : 2023-01-01 DOI:10.5958/2321-2012.2023.00009.x
Bader Al Batati
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名人代言化妆品品牌对消费者购买意愿及品牌商誉的影响
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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来源期刊
SMART-Journal of Business Management Studies
SMART-Journal of Business Management Studies MANAGEMENT-
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25.00%
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