{"title":"PENGARUH STRATEGI PROMOSI TERHADAP MINAT BELI PADA UMKM ROJO SOSIS","authors":"Agus Hermawan","doi":"10.53990/smj.v2i2.167","DOIUrl":"https://doi.org/10.53990/smj.v2i2.167","url":null,"abstract":"This study aims to determine and analyze the effect of promotional strategies on consumer buying interest at UMKM Rojo Sosis in Bantar Gebang Cikiwul rw 006. The sampling technique is determined by random sampling by distributing 105 questionnaires to consumers who come and buy. The analytical method used is the statistical analysis method consisting of simple linear regression analysis, simultaneous significance testing (f test), partial significance testing (t-test), and testing the coefficient of determination (R2). The results of this study indicate that there is a positive and significant influence of the Promotion Strategy variable (X) on Buying Interest (Y) UMKM Rojo Sosis in Bantar Gebang Cikiwul RW 006.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"38 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74655380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SENTIMEN KEAGAMAAN SEBAGAI PONDASI BISNIS STUDI PADA MINIMARKET 212 MART MUTIARA GADING TIMUR MUSTIKAJAYA - KOTA BEKASI","authors":"Jaenudin Jaenudin","doi":"10.53990/smj.v2i2.163","DOIUrl":"https://doi.org/10.53990/smj.v2i2.163","url":null,"abstract":"The current economic systems ruled mostly are socialist and capitalist. Islamic system or economy sharia presented Muslim power to run their own based on their belief. The unique point of 212 retail mart establishment is based on the emotional and religious feeling of \u0000Muslim power in the event of 212. This research focused on how this business was managed and its results after more than five years. This study aims to escalate whether religious sentiment feelings can run the business smoothly or it is only euphoria that still needs many areas of \u0000improvement in managing this retail mart.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"28 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77826111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA UMKM ROJO SOSIS DI RT 03 RW 06 KELURAHAN CIKIWUL, BEKASI TIMUR","authors":"Aulia Januar","doi":"10.53990/smj.v2i2.171","DOIUrl":"https://doi.org/10.53990/smj.v2i2.171","url":null,"abstract":"This study aims to determine and analyze the effect of promotional strategies on consumer buying interest at UMKM Rojo Sosis in Bantar Gebang Cikiwul rt 03. The sampling technique is determined by random sampling by distributing 105 questionnaires to consumers \u0000who come and buy. The analytical method used is the statistical analysis method consisting of simple linear regression analysis, simultaneous significance testing (f test), partial significance testing (t-test), and testing the coefficient of determination (R2). The results of \u0000this study indicates that there is a positive and significant influence variable service influence (X) on Customer Satisfaction (Y) UMKM Rojo Sosis in di RT 03 RW 06 Kelurahan Cikiwul, Kecamatan Bantar Gebang Kota Bekasi","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"2 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85376112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MEMBANGUN JIWA KEWIRAUSAHAAN REMAJA MELALUI PEMBUATAN HAND SANITIZER DI MASJID AL-ITTIHAD PERUMAHAN GRIYA MUSTIKASARI KOTA BEKASI","authors":"Lili Fadli Muhammad","doi":"10.53990/smj.v2i2.164","DOIUrl":"https://doi.org/10.53990/smj.v2i2.164","url":null,"abstract":"Preventing the spread of Corona Virus Disease 2019 (Covid-19) is the obligation of every resident in Indonesia. People who live in Griya Mustikasari Housing, Mustika Sari Village, Mustika Jaya District, and Bekasi City also feel obliged to themselves, their families, and the \u0000surrounding environment to prevent the spread of Covid-19. One of the efforts made by implementing health protocols when you have to move outside the home. The health protocol that needs to be done is washing hands with hand sanitizer. The need for hand sanitizer \u0000needed to wash hands is very large, besides the price of hand sanitizer during the Covid-19 Pandemic is also very expensive. The number of people who wash their hands using a hand sanitizer and the price of hand sanitizer is too high, it can be ascertained that many people are looking for alternatives to get a hand sanitizer easily and at an affordable price. This opportunity needs to be used by the 10C IBM Bekasi Real Work Lecture Group in carrying \u0000out the Community Service program to provide training to make hand sanitizer. The short-term goal is for their own consumption, while in the long term they can sell it to residents in \u0000Griya Mustikasari Housing who have the potential to need hand sanitizer.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"30 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82264260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STRATEGI PERENCANAAN SUMBER DAYA MANUSIA UNTUK PENINGKATAN DAYA SAING CV. AJIB BIO SYIFA","authors":"Octa Nilam Lukkita","doi":"10.53990/smj.v2i2.170","DOIUrl":"https://doi.org/10.53990/smj.v2i2.170","url":null,"abstract":"This research was conducted with the intention or purpose of describing human resource management and the problems that occur in the midst of a high level of rivalry, as well as making alternative strategies for CV. Ajib Bio Syifa is a bottled beverage water company located on the island of Lombok. HR is very important to be developed because HR is one of the distinguishing factors between each company. In this research, the research method used descriptive qualitative. While collecting data by making observations and interviews. In order to test the validity of the data, the authors used a triangulation technique. Based on the research results, it can be seen that the company's HR management has been implemented. Because the company has effectively compiled the planning of human resource needs, \u0000organizing, and actuating workers. So as to achieve high employee motivation.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81445059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MANAJEMEN BANK SAMPAH MANDIRI SEJAHTERA SEBAGAI KEGIATAN EKONOMI UMAT DI MASA COVID-19 DI KELURAHAN PEDURENAN KOTA BEKASI","authors":"Rinovian Rais","doi":"10.53990/smj.v2i2.168","DOIUrl":"https://doi.org/10.53990/smj.v2i2.168","url":null,"abstract":"The strategy of implementing 3R (Reuse / Reuse), (Reduce / Reduce), (Recycle / Recycle) in independent waste banks is a prosperous form of waste management at existing sources at the community level with the economic incentive pattern of the people during the Covid-19 period Bank Sampah Mandiri Sejahterah RW 013 Pedurenan, Mustika Jaya District, Bekasi City has existed since 2015 and has been around until now as a continuous activity in Bekasi City. The KKN in the Pedurenan Village has the aim of being able to influence public participation in saving at Bank Sampah Mandiri Sejahterah RW 013 Kelurahan Pedurenan, Mustika Jaya District, Bekasi City. This study used a descriptive qualitative approach in Pedurenan District, Mustika Jaya District, and Bekasi City. The data is collected using a direct observation system, asking and answering questions with \u0000the manager, and documenting the photos around the Mandiri Sejahtera waste bank all of these data are processed and described using a qualitative descriptive method, and the results of his research through this SWOT analysis show the sustainability aspects of the independent waste bank. in RW 013 Kelurahan Pedurenan, Mustika Jaya Subdistrict, Bekasi City, it is at the 70% level where the used goods storage system in the waste bank is deemed to meet fairness requirements. Where there are seven influential groups who have an interest in an independent waste bank to prosper. It has the role of the Bekasi City Environmental Service, Bekasi District Government, Pedurenan Village Government, waste bank customers, collectors, scavengers, and the community around RW 013 Pedurenan Village. The main strategy used.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"4 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89396081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Gaya Hidup, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Peralatan Outdoor Merek Eiger di Kota Banjarmasin (Studi Pada Mahasiswa Pencinta Alam Di Kota Banjarmasin)","authors":"Muhammad Gazali, Setio Utomo, M. Maryono","doi":"10.20527/sbj.v1i1.12785","DOIUrl":"https://doi.org/10.20527/sbj.v1i1.12785","url":null,"abstract":"This study aims to determine the effect of Lifestyle, Price and Product Quality on Purchasing Decisions. The research approach used is a quantitative approach. The population is all Nature Lover Students in the city of Banjarmasin. The sample used in this study was 91 respondents. This research uses Proportional Stratified Random technique. Data analysis techniques using Multiple Linear Regression Analysis Techniques. The results in this study indicate that Lifestyle (X1) partially has a significant and positive effect on purchasing decisions with a sig t value of 0.001 below 0.05 and Price (X2) partially has a significant effect on a purchasing decision with a sig t value of 0.028 below 0.05 and also Product Quality (X3) partially has a significant effect on purchasing decisions with a sig t value of 0,000 below 0.05. Tests together show there is a significant simultaneous influence on Lifestyle (X1), Price (X2) and Product Quality (X3) on purchasing decisions (Y) because the sig f value of 0,000 is below 0.05. Keywords: Lifestyle, Price, Product Quality, purchasing decisions","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"448 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78264679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Rifani, Muhammad Hasanur Arifin, I. Irwansyah
{"title":"PENGARUH EARNING PER SHARE (EPS), DEVIDEND PER SHARE (DPS) DAN PRICE EARNING RATIO (PER) TERHADAP HARGA SAHAM PT. BANK RAKYAT INDONESIA, TBK PERIODE 2015-2019","authors":"Muhammad Rifani, Muhammad Hasanur Arifin, I. Irwansyah","doi":"10.20527/sbj.v1i2.12792","DOIUrl":"https://doi.org/10.20527/sbj.v1i2.12792","url":null,"abstract":"This study discusses the partial and simultaneous influence between Earning Per Share (EPS), Devidend Per Share (DPS) and Price Earning Ratio (PER) on Stock Prices in PT. Bank Rakyat Indonesia, Tbk for the 2015-2019 Period. This research is a quantitative method research with asosiatif kausal research type. Annual report of PT. Bank Rakyat Indonesia is the population on this research, The sample used was the PT. Bank Rakyat Indonesia, tbk financial statements 2015-2019 period with the sampling technique used was nonprobability sampling by purposive sampling. The type of data used in this study is secondary data that contains PT. Bank Rakyat Indonesia, tbk financial reports 2015-2019 period. The technique of collecting data by literature study and documentation. Data analysis techniques in this study used multiple regression analysis. The results of the study prove that Earning Per Share (EPS) is partially insignificant to the share price related to the significance level of 0,068 > 0,05 with an effective contribution value of -69.5%. Devidend Per Share (DPS) is partially has no significant effect on the share price related to the significance level of 0,163 > 0.05 with an effective contribution value of 9.8%. and Price Earning Ratio (PER) is partially significant toward the share price related to the significance level of 0,046 ≤ 0.05 with an effective contribution value of 159.4%. simultaneously Earning Per Share (EPS), Devidend Per Share (DPS) and Price Earning Ratio (PER) have insignificant effect on stock prices with a sig value of 0,068 > 0,05. Magnitude of influence of 99,7%. Keyword: Earning Per Share (EPS), Devidend Per Share (DPS) and Price Earning Ratio (PER) and stock prices","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"73 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78715285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Rizki Fayad, Saladin Ghalib, Fitriyadi Fitriyadi
{"title":"Analisis Penerapan Good Corporate Governance (Studi Pada Perusahaan Daerah Air Minum Bandarmasih)","authors":"Muhammad Rizki Fayad, Saladin Ghalib, Fitriyadi Fitriyadi","doi":"10.20527/sbj.v1i1.12788","DOIUrl":"https://doi.org/10.20527/sbj.v1i1.12788","url":null,"abstract":"This research aims to understand and see the practice of good corporate governance principle in Bandarmasih local water company as one of the companies effort to achcieve they vision and mission and in they attempt to fulfill stakeholders expectancy, also giving an overview of the practice good corporate governance which are transparency, accountability, responsibility, independence, fairness and equality according to the basic guidelines good corporate governance of Komite Nasional Kebijakan Governance (KNKG). This research is using qualitative method, with snowball sampling to determine the informant. Data were gathered by interview, observation and document studies. Furthermore, the analysis technique done by data reduction, data preservation, and conclusion. The result is Bandarmasih local water company has apllying the GCG principle well in running the company. Keywords: Good Corporate Governance, Transparency, Accountabillity, Responsibillity, Independency, Fairness","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79002349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Varian Menu, Harga, dan Suasana Cafe, Terhadap Kepuasan Konsumen Cafe Miltie Garden Mulawarman Banjarmasin","authors":"Meika Marito Sihombing, M. H. Arifin, M. Maryono","doi":"10.20527/sbj.v1i1.12787","DOIUrl":"https://doi.org/10.20527/sbj.v1i1.12787","url":null,"abstract":"The study aims to determine and test the effect partially and simultaneously Variant Menu (X1), Price (X2), and Cafe Atmosphere (X3) on Customer Satisfaction (Y). This study uses a quantitative approach. The number of samples was 97 people using Non-Probability Sampling technique. Data collection techniques by means of questionnaires and data analysis techniques used are Multiple Linear Analysis using SPSS 25.0. The test results show that the Menu Variant (X1) with a sig value of 0.020 with a large influence of 0.20 or 20.6% has a positive and significant effect on consumer satisfaction. Price (X2) with a sig value of 0.001 with a large influence of 0.304 or 30.4% has a negative and significant effect on customer satisfaction. Cafe atmosphere (X3) with a sig value of 0.013 with a large influence of 0.229 or 22.9% has a positive and significant effect on consumer satisfaction. Meanwhile, based on the simultaneous test (F test), it can be seen that F count in the sig = 0,000 column which shows a number less than 0.05 or 0,000<0,05 with a Determinant Coefficient Value (R2) with a large effect of 0.681 or 68.1%, while 31.9% is from other variables not examined in this study. Keywords: Menu Variants, Prices, Cafe Atmosphere, Customer Satisfaction","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"11 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86346010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}