{"title":"生活方式、产品价格和质量对班雅尔马辛购买Eiger品牌户外设备的影响(班雅尔马辛市自然专业学生的研究)","authors":"Muhammad Gazali, Setio Utomo, M. Maryono","doi":"10.20527/sbj.v1i1.12785","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of Lifestyle, Price and Product Quality on Purchasing Decisions. The research approach used is a quantitative approach. The population is all Nature Lover Students in the city of Banjarmasin. The sample used in this study was 91 respondents. This research uses Proportional Stratified Random technique. Data analysis techniques using Multiple Linear Regression Analysis Techniques. The results in this study indicate that Lifestyle (X1) partially has a significant and positive effect on purchasing decisions with a sig t value of 0.001 below 0.05 and Price (X2) partially has a significant effect on a purchasing decision with a sig t value of 0.028 below 0.05 and also Product Quality (X3) partially has a significant effect on purchasing decisions with a sig t value of 0,000 below 0.05. Tests together show there is a significant simultaneous influence on Lifestyle (X1), Price (X2) and Product Quality (X3) on purchasing decisions (Y) because the sig f value of 0,000 is below 0.05. Keywords: Lifestyle, Price, Product Quality, purchasing decisions","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"448 1","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Pengaruh Gaya Hidup, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Peralatan Outdoor Merek Eiger di Kota Banjarmasin (Studi Pada Mahasiswa Pencinta Alam Di Kota Banjarmasin)\",\"authors\":\"Muhammad Gazali, Setio Utomo, M. Maryono\",\"doi\":\"10.20527/sbj.v1i1.12785\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine the effect of Lifestyle, Price and Product Quality on Purchasing Decisions. The research approach used is a quantitative approach. The population is all Nature Lover Students in the city of Banjarmasin. The sample used in this study was 91 respondents. This research uses Proportional Stratified Random technique. Data analysis techniques using Multiple Linear Regression Analysis Techniques. The results in this study indicate that Lifestyle (X1) partially has a significant and positive effect on purchasing decisions with a sig t value of 0.001 below 0.05 and Price (X2) partially has a significant effect on a purchasing decision with a sig t value of 0.028 below 0.05 and also Product Quality (X3) partially has a significant effect on purchasing decisions with a sig t value of 0,000 below 0.05. Tests together show there is a significant simultaneous influence on Lifestyle (X1), Price (X2) and Product Quality (X3) on purchasing decisions (Y) because the sig f value of 0,000 is below 0.05. Keywords: Lifestyle, Price, Product Quality, purchasing decisions\",\"PeriodicalId\":41569,\"journal\":{\"name\":\"SMART-Journal of Business Management Studies\",\"volume\":\"448 1\",\"pages\":\"\"},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2022-02-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"SMART-Journal of Business Management Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.20527/sbj.v1i1.12785\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"SMART-Journal of Business Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20527/sbj.v1i1.12785","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
Pengaruh Gaya Hidup, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Peralatan Outdoor Merek Eiger di Kota Banjarmasin (Studi Pada Mahasiswa Pencinta Alam Di Kota Banjarmasin)
This study aims to determine the effect of Lifestyle, Price and Product Quality on Purchasing Decisions. The research approach used is a quantitative approach. The population is all Nature Lover Students in the city of Banjarmasin. The sample used in this study was 91 respondents. This research uses Proportional Stratified Random technique. Data analysis techniques using Multiple Linear Regression Analysis Techniques. The results in this study indicate that Lifestyle (X1) partially has a significant and positive effect on purchasing decisions with a sig t value of 0.001 below 0.05 and Price (X2) partially has a significant effect on a purchasing decision with a sig t value of 0.028 below 0.05 and also Product Quality (X3) partially has a significant effect on purchasing decisions with a sig t value of 0,000 below 0.05. Tests together show there is a significant simultaneous influence on Lifestyle (X1), Price (X2) and Product Quality (X3) on purchasing decisions (Y) because the sig f value of 0,000 is below 0.05. Keywords: Lifestyle, Price, Product Quality, purchasing decisions
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