消费者对瓶装水产品(AMDK)的感知分析

IF 0.5 Q4 MANAGEMENT
Eva Fauziana, Lili Fadli Muhammad
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引用次数: 0

摘要

本研究的目的是分析消费者对矿泉水品牌Azhom的认知。研究方法采用定性方法,对大约100名街头摊贩和售货亭的老板进行了面对面访谈。研究结果显示了消费者对矿泉水Azhom的分析,以及其管理层如何制定详细的策略来开发产品,赢得市场,进行市场渗透。研究的局限是受访者的数量和调查的领域仍然有限。研究的贡献是在Azhom产品所有者和报亭和街头摊主之间获得团队合作,以增加Azhom的销售,这也开发了更好的经济价值。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANALISIS PERSEPSI KONSUMEN PADA PRODUK AIR MINERAL DALAM KEMASAN (AMDK) MEREK AZHOM
The purpose of this study is to analyze the consumer perception of the mineral water brand Azhom. The research methodology used a qualitative approach by having face-to-face interviews with around 100 owners of street vendors and kiosks. The research results showed the consumers' analysis of mineral water Azhom and how its management could develop detail strategies to develop products, win the market and do market penetration. The research limitation was the number of respondents and the areas to be surveyed were still limited. The research contributions are to gain teamwork among the Azhom product owner and the kiosk and street vendor owner to increase Azhom sales which also develops better economic values.
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来源期刊
自引率
25.00%
发文量
11
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