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Ways to motivate hotel guests to save electricity 鼓励酒店客人节约用电的方法
Gostinichnoe delo (Hotel Business) Pub Date : 2022-08-25 DOI: 10.33920/igt-2-2208-04
A. Valkova, A. Ripa, M. Tarasevich, R. Ushakov
{"title":"Ways to motivate hotel guests to save electricity","authors":"A. Valkova, A. Ripa, M. Tarasevich, R. Ushakov","doi":"10.33920/igt-2-2208-04","DOIUrl":"https://doi.org/10.33920/igt-2-2208-04","url":null,"abstract":"The problems of resource conservation and energy conservation are actual problems of Russian hotels due to high energy costs in the value of the cost of hotel services and the rapid increase in energy prices. Resource-saving technologies are rather poorly developed in the Russian Federation. Basically, resource-saving systems are implemented by hotels belonging to international hotel chains. In recent years, the population, especially within the European space, have become more environmentally responsible. Therefore, environmental responsibility in business also serves as an effective tool for creating a positive image of the enterprise, increasing the number of rooms and, as a result, increasing profits.","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121650532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Management Information Systems on Hotel Management 管理信息系统对酒店管理的影响
Gostinichnoe delo (Hotel Business) Pub Date : 2022-08-25 DOI: 10.33920/igt-2-2208-03
A. Makhlouf
{"title":"Impact of Management Information Systems on Hotel Management","authors":"A. Makhlouf","doi":"10.33920/igt-2-2208-03","DOIUrl":"https://doi.org/10.33920/igt-2-2208-03","url":null,"abstract":"This scientific study is aimed at determining the impact of management information systems and information technologies in general on management and work in a hotel in terms of productivity, in particular, since it explores the reality of the extent to which information systems are used in hotel enterprises and their impact on work and the extent to which they contribute to the improvement and application of management concepts, starting with planning, organization, control and their reflection on the production performance of the hotel.","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121264547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Development of a hotel marketing plan 制定酒店营销计划
Gostinichnoe delo (Hotel Business) Pub Date : 2022-08-25 DOI: 10.33920/igt-2-2208-07
A. S. Shatokhin, R. Ushakov
{"title":"Development of a hotel marketing plan","authors":"A. S. Shatokhin, R. Ushakov","doi":"10.33920/igt-2-2208-07","DOIUrl":"https://doi.org/10.33920/igt-2-2208-07","url":null,"abstract":"Many hotel enterprises apply the concept of intensifying commerce during overproduction in order to sell hotel services, rather than the ones required by the hotel market. Of course, marketing is based on aggressive sales. Such as offensive strategy is associated with great risk, since marketing focuses on a one-time transaction, and not on mutually beneficial and long-term relationships with the client. Such marketing adheres to the opinion that the guest will soon forget about the dissatisfaction with the poor-quality service and will use the services of the same hotel again. Statistics show that the opposite has been done — a satisfied guest is inclined to tell his friends about the service he liked, while an unsatisfied one shares with his friends only his own disappointment in the poor-quality service.","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124393961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of the exclusive hotel product in forming the attractiveness of the accommodation 独家酒店产品在形成住宿吸引力中的作用
Gostinichnoe delo (Hotel Business) Pub Date : 2022-06-10 DOI: 10.33920/igt-2-2206-02
N. V. Krutko, V. I. Maksimova
{"title":"The role of the exclusive hotel product in forming the attractiveness of the accommodation","authors":"N. V. Krutko, V. I. Maksimova","doi":"10.33920/igt-2-2206-02","DOIUrl":"https://doi.org/10.33920/igt-2-2206-02","url":null,"abstract":"This article examines the role of an exclusive hotel product in creating the attractiveness of accommodation. The article is of an overview type, contains up-to-date information on the stated topic. As part of a theoretical study, the article provides an analysis up-to-date information about the features of the formation of the attractiveness of the accommodation medium through the prism of the role of the exclusivity of the hotel product, suggests development trends in the hotel industry.","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128679649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Internet communications of service enterprises 服务企业的互联网传播营销
Gostinichnoe delo (Hotel Business) Pub Date : 2022-06-10 DOI: 10.33920/igt-2-2206-04
L. V. Krylova, T. V. Volozhaninova
{"title":"Marketing Internet communications of service enterprises","authors":"L. V. Krylova, T. V. Volozhaninova","doi":"10.33920/igt-2-2206-04","DOIUrl":"https://doi.org/10.33920/igt-2-2206-04","url":null,"abstract":"Today the Internet is a business tool that satisfies information needs and creates an effective system of relationships between enterprises and consumers, as well as all elements of the external business environment. This actualizes a comprehensive study of the conceptual foundations of Internet marketing and its communication, the role of the Internet in the processes of business globalization and acquires important scientific and practical significance. The use of the Internet brings new features and benefits compared to marketing based on traditional technologies and the classic marketing mix. There is a combination of conventional marketing methods and the latest information technology. The Internet combines the interactive nature of communication, hypermedia nature and the ability to build individual interaction. The article considers the concept of Internet marketing communications of service enterprises. The principles of activity in this area are systematized, the main tasks and functions of Internet technologies for service enterprises are highlighted, and the main tools of online dialogue for the implementation of customer-oriented service are presented.","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128618889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measures of state support for the hotel industry in the context of a pandemic and Anti-Russian sanctions 在大流行和反俄制裁背景下，国家对酒店业的支持措施
Gostinichnoe delo (Hotel Business) Pub Date : 2022-06-10 DOI: 10.33920/igt-2-2206-01
A. Kuskov
{"title":"Measures of state support for the hotel industry in the context of a pandemic and Anti-Russian sanctions","authors":"A. Kuskov","doi":"10.33920/igt-2-2206-01","DOIUrl":"https://doi.org/10.33920/igt-2-2206-01","url":null,"abstract":"The presented work systematically analyzed the currently implemented measures of state support for organizations of the hotel industry, aimed at neutralizing the negative consequences of the pandemic and the introduction of anti-russian sanctions by a number of foreign states. Special attention is paid to the peculiarities and problems of the implementation of measures of tax, financial, credit, budget and industry support of the hotel industry, assessment of their effectiveness and significance for economic entities. Conclusions are being drawn about improving the set of measures of state support for the industry in order to increase their targeting, effectiveness and focus on pre-overcoming the negative consequences of the pandemic and sanctions pressure.","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126984186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Quality control of services in the hotel brands management 酒店品牌管理中的服务质量控制
Gostinichnoe delo (Hotel Business) Pub Date : 2022-06-10 DOI: 10.33920/igt-2-2206-03
V. Minenkova, N. A. Komarevtseva, N. Shilov
{"title":"Quality control of services in the hotel brands management","authors":"V. Minenkova, N. A. Komarevtseva, N. Shilov","doi":"10.33920/igt-2-2206-03","DOIUrl":"https://doi.org/10.33920/igt-2-2206-03","url":null,"abstract":"The article discusses the experience of the Hilton hotel operator in managing and controlling quality in hotels of the Hampton by Hilton and Hilton Garden Inn brands in Krasnodar. The internal quality support system, internal and external quality control tools are described.","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133663310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital marketing in the hospitality industry 酒店业的数字营销
Gostinichnoe delo (Hotel Business) Pub Date : 2022-06-10 DOI: 10.33920/igt-2-2206-05
L. V. Krylova, A. Kulbida
{"title":"Digital marketing in the hospitality industry","authors":"L. V. Krylova, A. Kulbida","doi":"10.33920/igt-2-2206-05","DOIUrl":"https://doi.org/10.33920/igt-2-2206-05","url":null,"abstract":"The article indicates the importance and prospects of digital marketing as an effective tool for the hospitality industry. The novelty consists in arguing the need to rethink the existing economic models of hotel enterprises, as well as in identifying the possibilities of digital marketing as an effective tool for their development","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127203266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analysis of the efficiency of online promotion channels of different types of hotel enterprises 不同类型酒店企业网络推广渠道效率分析
Gostinichnoe delo (Hotel Business) Pub Date : 2022-06-10 DOI: 10.33920/igt-2-2206-06
J. P. Cherednichenko
{"title":"Analysis of the efficiency of online promotion channels of different types of hotel enterprises","authors":"J. P. Cherednichenko","doi":"10.33920/igt-2-2206-06","DOIUrl":"https://doi.org/10.33920/igt-2-2206-06","url":null,"abstract":"Nowadays digital environment touches all affects in various economic spheres. Hospitality industry is not an exception, though consisting mostly of human factor. Through the article you will get acquainted with the trendiest channels of online marketing. The author analyzes the effectiveness of various OTA in accordance with specialty of any hotels. According to the author’s opinion, this is important to promote lodgings’ corporate website especially after www.booking.com had left the Russian Federation accommodation market, rather than looking for an appropriate competitor. But nevertheless, hotels should be presented by different distribution channels, including OTA. Which one is the most effective among them? Is it necessary to attract the target audience by social media? What are site aggregators? The answers to these and also other questions are able to be found in this very article.","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126231860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digitalization of the economy and development of electronic services in the field of hospitality and tourism 在接待和旅游领域实现经济数字化和发展电子服务
Gostinichnoe delo (Hotel Business) Pub Date : 2022-06-10 DOI: 10.33920/igt-2-2206-07
V. Aksenov, I. Nosakov, S. Aksenov
{"title":"Digitalization of the economy and development of electronic services in the field of hospitality and tourism","authors":"V. Aksenov, I. Nosakov, S. Aksenov","doi":"10.33920/igt-2-2206-07","DOIUrl":"https://doi.org/10.33920/igt-2-2206-07","url":null,"abstract":"The authors considers the question of the forms of electronic services that appear on the Russian market in the hospitality and tourism industry, analyzes the demand for them and the supply.","PeriodicalId":394622,"journal":{"name":"Gostinichnoe delo (Hotel Business)","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126423003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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