Development of a hotel marketing plan

Many hotel enterprises apply the concept of intensifying commerce during overproduction in order to sell hotel services, rather than the ones required by the hotel market. Of course, marketing is based on aggressive sales. Such as offensive strategy is associated with great risk, since marketing focuses on a one-time transaction, and not on mutually beneficial and long-term relationships with the client. Such marketing adheres to the opinion that the guest will soon forget about the dissatisfaction with the poor-quality service and will use the services of the same hotel again. Statistics show that the opposite has been done — a satisfied guest is inclined to tell his friends about the service he liked, while an unsatisfied one shares with his friends only his own disappointment in the poor-quality service.