酒店业的数字营销

Gostinichnoe delo (Hotel Business) Pub Date : 2022-06-10 DOI:10.33920/igt-2-2206-05

L. V. Krylova, A. Kulbida

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引用次数: 1

摘要

本文指出了数字营销作为酒店行业有效工具的重要性和前景。新颖之处在于，有必要重新思考酒店企业现有的经济模式，并确定数字营销作为酒店企业发展的有效工具的可能性

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Digital marketing in the hospitality industry

The article indicates the importance and prospects of digital marketing as an effective tool for the hospitality industry. The novelty consists in arguing the need to rethink the existing economic models of hotel enterprises, as well as in identifying the possibilities of digital marketing as an effective tool for their development

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Gostinichnoe delo (Hotel Business)

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