Analysis of the efficiency of online promotion channels of different types of hotel enterprises

Abstract

Nowadays digital environment touches all affects in various economic spheres. Hospitality industry is not an exception, though consisting mostly of human factor. Through the article you will get acquainted with the trendiest channels of online marketing. The author analyzes the effectiveness of various OTA in accordance with specialty of any hotels. According to the author’s opinion, this is important to promote lodgings’ corporate website especially after www.booking.com had left the Russian Federation accommodation market, rather than looking for an appropriate competitor. But nevertheless, hotels should be presented by different distribution channels, including OTA. Which one is the most effective among them? Is it necessary to attract the target audience by social media? What are site aggregators? The answers to these and also other questions are able to be found in this very article.