South Asian Journal of Business and Management Cases最新文献

{"title":"Out of Red Ocean and Soaring into Blue Ocean: The Wii U Nintendo Selling Strategy in Gaming Industry","authors":"Murtaza Hussain Shaikh, Pashmina Soomro","doi":"10.24203/ajbm.v10i6.7132","DOIUrl":"https://doi.org/10.24203/ajbm.v10i6.7132","url":null,"abstract":"Since the release of its home console, the \"Wii,\" Nintendo had fought mostly successfully off the competition in the gaming market by using a blue ocean strategy. The blue ocean strategy is the idea to create new market space with no or minimal competition through differentiation, low cost, and innovation. It is the idea to not compete against the competition but to create new demand and make the competition irrelevant instead. Nintendo's first step in pursuing the blue ocean strategy was to get out of the Red Ocean, to create demand where there was none before, and making to competition primarily irrelevant. To do this, Nintendo needed to disrupt the market. This study intends to analyze Nintendo's journey from the Nintendo Wii's success to the less successful Nintendo Wii U, to its hybrid console Nintendo Switch's current triumph from the point of view of the blue ocean strategy. How it made innovative ideas, social gaming, health, and the simple but most important factor of gaming fun, its primary goal, often going against mainstream ideas, reinventing itself but still staying loyal to its core customers. These factors, a significant software catalog with a broad spectrum of available games, and targeting casual gamers contributed to Nintendo's success that brought it back to the gaming industry's top.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78219451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on Experiential Motivation Customer Satisfaction and Re-rent Intention of the Sharing Economy Users","authors":"Xiao Qing Wu, Kuo-Wei Lin","doi":"10.24203/ajbm.v10i5.7040","DOIUrl":"https://doi.org/10.24203/ajbm.v10i5.7040","url":null,"abstract":"From the experience and opinions of YouBike users, this study aims to investigate their experiential motivation, customer satisfaction and re-rent intention. The purposes of the study includes: (a) explore the actual use situation of YouBike in Taiwan colleges; (b) understand the correlation between experiential motivation, customer satisfaction and re-rent intention of YouBike users in Taiwan colleges; (c) understand whether there is a significant influence on experiential motivation, customer satisfaction and re-rent intention of YouBike users in Taiwan colleges. In this study, the questionnaire survey was conducted. The objects were YouBike users on campus in Taiwan. Descriptive analysis, Independent-Sample t test, and Regression Analysis were used as the statistical analysis. All the results were analyzed by SPSS statistical software. The results show that: The majority of YouBike users are the students with regular exercise habits (around one to two times a week); most college students rent YouBike less than 4 times a month and they usually spend less than 4 hours riding YouBike as short-distance transportation. At last, the regression analysis was implemented and revealed that there is a significant correlation between experiential motivation, customer satisfaction, and re-rent intention. Therefore, the better the degree of satisfaction after riding the bike, the more re-rent intention is. At the end, recommendations were made for future improvements.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80355044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Change Management and Problems for Corporate Social Responsibility (CSR) Continuation Programs in an Oil and Gas Company","authors":"Holly Deviarti, A. Latiff, Ong Tze San, Ruhanita Maelah","doi":"10.24203/ajbm.v10i5.7056","DOIUrl":"https://doi.org/10.24203/ajbm.v10i5.7056","url":null,"abstract":"This case study examines the business of an oil and gas company, EMP, in a time of crisis: the management had to downsize operations to survive in an unpredictable situation. The management was implementing new internal policies that would have an impact on its corporate social responsibility (CSR) programs. However, the rules and beliefs of the institutional environment have the potential to influence the management change process at EMP. Aside from external rules and beliefs, the persistence of the social service ethos within the company, inherited from the past, explains the lack of management changes. An explanatory case study approach was adopted, mostly consisting of semi-structured interviews and document analysis. The research strategy borrows the institutional logic approach based on situational reasons for variation in organizational practices, which determine how multiple logics are addressed. In essence, EMP must resolve the tension between production demands and CSR efforts. As a result, management reform occurs in a research setting where social programs and production goals coexist.\u0000Keywords:     Oil crisis, Oil and Gas Company, CSR, Case Study, Change Management.\u0000JEL Classification: L2, M41, R11 ","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77669448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding and Identifying ‘Themes’ in Qualitative Case Study Research","authors":"Shreya Mishra, A. Dey","doi":"10.1177/22779779221134659","DOIUrl":"https://doi.org/10.1177/22779779221134659","url":null,"abstract":"Themes are at the heart of any qualitative research approach. Themes cannot be observed as they are perceptions, experiences, feelings, values and emotions residing in the minds of participants/respondents of a research. If a researcher feels that a theme is visible and no extra effort will be needed to extract, she may be confusing with the context. Because the themes are invisible perceptions and experiences embedded in the minds of respondents, to extract them the researcher needs to ‘ask’ questions. In-depth interviews or focus group discussions are easier processes to detect the themes. Only after collecting data with either interviews or focus group discussions or both, a researcher can turn to secondary sources of data. Identification of themes that connect with the theory determines the contribution of research. Themes should be far away from the description of any facet of the context. Themes should be closer to explaining the endogenous constructs of a research. Further, often the contribution of a qualitative case study research (QCSR) emerges from the ‘extension of a theory’ or ‘developing deeper understanding—fresh meaning of a phenomenon’. However, the lack of knowledge on how to identify themes results in shallow findings with limited to no contribution towards literature. This editorial is thus dedicated to explaining the process of identifying themes to make significant contributions through a QCSR. Themes are identified with any form of qualitative research method, be it phenomenology, narrative analysis, grounded theory, thematic analysis or any other form. However, the purpose and process of identifying themes may differ based not only on the methodology but also the research questions (Braun & Clarke, 2006). For instance, a thematic analysis helps to identify common patterns emerging from data, hence it is not an appropriate method if the objective is to search for unique themes (Kiger & Varpio, 2020). While the use of grounded theory is proper when the researcher looks for significant themes which can be idiosyncratic. We are not advocating any particular analysis process for identifying themes, rather we shall focus on explaining what to look for in data so that appropriate themes can be identified.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43250107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Theorizing ‘Variegated Bonding as SME Diversification Strategy’ to Extend Business from Traditional to Emergent Sectors","authors":"Saikal Anvar kyzy","doi":"10.1177/22779779221128877","DOIUrl":"https://doi.org/10.1177/22779779221128877","url":null,"abstract":"Few studies on diversification strategies address small and medium-sized enterprises (SMEs) and how they differ from large firms. Although related diversifications tend to be the approach for SME diversifications, we need to know more about unrelated diversifications by SMEs. This study focuses on the process of SME unrelated diversification and conduct ethnographic case study on a family business SME from Kyrgyzstan. The inductive process study offers variegated bonding as a possible process of SME diversification. The process consists of the three steps: appetizing, baby-stepping and reconstructing identity. This study extends the extant literature on SME diversification and investigates how the organizational aspiration of identity reconstructions could lead to the focal organization’s entry to an unrelated sector and establishing connectivity between its core and emergent sector organization that eventually alters its identity.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47597878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"‘Challenging Stereotypes’ as a Core Competence in Creative Entrepreneurship: Insights from ArtiShock Theatre, Kazakhstan","authors":"Kristina Ryabova, V. Fomina, A. Ghosh","doi":"10.1177/22779779221130436","DOIUrl":"https://doi.org/10.1177/22779779221130436","url":null,"abstract":"Although scholarly interest in creative entrepreneurship (also known as cultural industry) is gaining traction, the development of organizational competences beyond the creative offerings have remained underexplored. Such omission is surprising as an organization in creative industry cannot be solely dependent on creative offerings. It needs to focus on other aspects of business. To explore the possible link between product creativity and business model, we conduct a study on ArtiShock Theatre—Kazakhstan’s first independent theatre. Our study suggests that a creative enterprise can address both competition and environmental shocks through the process consisting of exploratory re-forming, experimental organizing leading to the development of ‘challenging stereotypes’ as a core competence. Our study shows that such core competence might be evolved into a dynamic capability to handle environmental changes.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45823426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"What Drives? What Restrains? Hidden Dynamics of Knowledge Transfer from Buddhist Male Managers to Female Trainees","authors":"Mandari Pabasara Wijerathna, Gertrude I. Hewapathirana","doi":"10.1177/22779779221126107","DOIUrl":"https://doi.org/10.1177/22779779221126107","url":null,"abstract":"Knowledge is power; if so, what hidden dynamics interplay during the employee training process between Buddhist male managers and their female subordinates who would potentially be future peers? Using a phenomenological enquiry, we explored hidden forces driving and restraining effective knowledge transfer and managers’ underlying beliefs, attitudes, prejudices, and motives. The findings revealed the societal and individual prejudices towards women as the restraining forces, while Buddhist ideologies and values as the driving forces of knowledge transfer. The results can be interpreted at individual, national, and organizational levels, thus leading to a new conceptualization of knowledge transfer practices in similar religious and ideological contexts. The underlying contradictions between Buddhist beliefs and societal prejudices thwarted knowledge transfer effectiveness. These findings guide practitioners to innovate practical training to initiate a paradigm shift to eliminate the harmful effect of societal ideologies and gender prejudices and integrate Buddhist values’ driving forces into knowledge transfer practices. We concluded that religious doctrines play a vital role in knowledge transfer practices, attitudes, values, and workplace behaviour in native Buddhist societies; however, future research would enhance the generalizability of the findings in similar religious contexts specific to South Asian countries.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41792911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Employees’ Perception of Pay Equity: Study on Vietnam’s State-Owned Enterprises","authors":"Ngoc Anh","doi":"10.1177/22779779221126326","DOIUrl":"https://doi.org/10.1177/22779779221126326","url":null,"abstract":"This article explores factors influencing the employee perceptions of pay equity during compensation reform in Vietnamese state-owned enterprises (SOEs) since economic reform (Doi moi) started. A qualitative approach by conducting 43 interviews from selected SOEs and the Vietnam government bodies was used to investigate a research question: What are the factors influencing employee perceptions of pay equity in Vietnamese SOEs? The findings show that in the case of the Vietnamese SOE reform, the perceptions are influenced by both SOEs’ compensation policies and practices and the national culture. This study extends the equity theory by adding new findings from the context of a transitional economy and a reforming process of the SOEs. The present case shows that national culture also greatly influences the perception of pay equity alongside compensation factors.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45812709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring Future Research Agenda for Rural Mother’s Empowerment: A Study at the Intersection of Bibliometric and Systematic Literature Review","authors":"Ashutosh Kumar, Shreya Mishra","doi":"10.1177/22779779221115804","DOIUrl":"https://doi.org/10.1177/22779779221115804","url":null,"abstract":"Women’s empowerment of rural mothers is little understood. Through the sequential review approach of systematic literature review (SLR)–Bibliometric–SLR, the study explores and analyses the literature with regards to ‘women-empowerment’, ‘mother’ and ‘rural’. The aim is to identify the future research agendas in the said direction. The literature extracted through the initial SLR process of inclusion and exclusion criteria from the SCOPUS database has been analysed by VOSviewer software, resulting in eight clusters of the author keywords comprising 60 papers. Co-occurrence for the author’s keywords is used for bibliometric analysis. The eight clusters are further classified into three themes. In the next level of analysis, the author keywords with low link strength and co-occurrences are examined to establish future research agendas. Finally, SLR is used again to identify the journals with an impact factor of 3.0 or more, reducing the number of articles to 30. The process identifies journals for potential future publications. Unlike conventional bibliometric and SLR studies, a sequential combination of the two techniques has been used to explore the future scope of research. Most of the current literature focuses on maternal and children’s growth and health related to women empowerment in the rural geographies of the global south. However, various other phenomena in the context of sociocultural norms and socio-economic conditions of the diverse geographies are under-researched. We identify some under-researched areas for the research possibilities and the ‘good’ journals in which such articles may be published.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46485722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors that Influence Entrepreneurship Decision Making in Shaping the Characteristics Entrepreneurial of MSMEs among Women in Makassar City","authors":"Nurjanna, Amiruddin Tawe, Romansyah Sahabuddin, Wahyudi Putera, Indah Lestari Yahya","doi":"10.24203/ajbm.v10i4.6988","DOIUrl":"https://doi.org/10.24203/ajbm.v10i4.6988","url":null,"abstract":"This study aims to test and find out how the influence between relationships of personality factors and contextual element to entrepreneurship decision making through characteristics entrepreneurial. This type of research is a quantitative-qualitative approach (Mixed Methode). The population in the study was the overall micro small and medium enterprises MSMEs which amounted to 8,756 people / businesses. The sample used in this study using probability sampling was obtained by a sample of 382 respondents / businesses while informants amounted to 3 people who were determined using technical purposive sampling that had the capacity as a key informant in accordance with the criteria.The analytical technique used  in hypothesis testing is to use SEM (Structural Equation Modeling) analysis with the help of the AMOS Ver,- program,-. The results of quantitative research and transcripts of the interview process conducted at qualitative stages analyzed descriptively showed that the influence of indirectly personality factors had a significant effect on characteristics entrepreneurial, contextual element had a significant effect on entrepreneurial characteristics. The direct influence of personality factors has a significant effecat on entrepreneurship decisions, contextual element has a significant effect on entrepreneurship decisions and characteristics entrepreneurial have a significant effect on entrepreneurship decisions.\u0000 ","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91243086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}