‘Challenging Stereotypes’ as a Core Competence in Creative Entrepreneurship: Insights from ArtiShock Theatre, Kazakhstan

Q4 Business, Management and Accounting
Kristina Ryabova, V. Fomina, A. Ghosh
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引用次数: 0

Abstract

Although scholarly interest in creative entrepreneurship (also known as cultural industry) is gaining traction, the development of organizational competences beyond the creative offerings have remained underexplored. Such omission is surprising as an organization in creative industry cannot be solely dependent on creative offerings. It needs to focus on other aspects of business. To explore the possible link between product creativity and business model, we conduct a study on ArtiShock Theatre—Kazakhstan’s first independent theatre. Our study suggests that a creative enterprise can address both competition and environmental shocks through the process consisting of exploratory re-forming, experimental organizing leading to the development of ‘challenging stereotypes’ as a core competence. Our study shows that such core competence might be evolved into a dynamic capability to handle environmental changes.
“挑战刻板印象”是创新创业的核心竞争力:来自哈萨克斯坦ArtiShock剧院的见解
虽然学术界对创意创业(也被称为文化产业)的兴趣越来越大,但在创意产品之外的组织能力的发展仍未得到充分探索。这种遗漏是令人惊讶的,因为创意产业中的组织不能完全依赖创意产品。它需要关注业务的其他方面。为了探索产品创意与商业模式之间的可能联系,我们对哈萨克斯坦第一家独立剧院ArtiShock剧院进行了研究。我们的研究表明,创意企业可以通过探索性重组、实验性组织等过程来应对竞争和环境冲击,从而将“挑战刻板印象”发展为核心竞争力。研究表明,这种核心竞争力有可能演化为应对环境变化的动态能力。
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来源期刊
South Asian Journal of Business and Management Cases
South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.70
自引率
0.00%
发文量
19
期刊介绍: South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.
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