{"title":"Brand Exclusivity, Privacy and the Perception of Luxury in the ‘Physiognomy Mystery’ Events","authors":"Phala Pang","doi":"10.1177/22779779221102197","DOIUrl":"https://doi.org/10.1177/22779779221102197","url":null,"abstract":"This study analyses the importance of exclusivity and privacy of Physiognomy Mystery, a private community (club) in the entertainment and arts sector. Through short interviews with selected members, the case presents customer perceptions on how the attachment to these core values could construct a brand of perceived luxury, increasing the final customer experience. A strong emotional attachment, the sense of community belonging and trust reflect a unique experience for the participants that could be exceptionally inferior for outsiders. It is finally shown that the co-development and immediate involvement of members on every operational aspect may finally create a brand community with the essence of luxury, fulfilling the demand of the selected members for private, iconic experiences on apparently conventional services.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46424123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Competitive Advantage as a Mediation of Competence and Entrepreneurial Orientation in Business Success: An Empirical Evidence from Indonesia","authors":"Syurwana, M. Azis, Basri Bado","doi":"10.24203/ajbm.v10i3.6999","DOIUrl":"https://doi.org/10.24203/ajbm.v10i3.6999","url":null,"abstract":"Small entrepreneurs must consider several aspects in achieving business success, including entrepreneurial competence, entrepreneurial orientation, and competitive advantage. This study aims to predict the effect of competence and entrepreneurial orientation on competitive advantage and its impact on small business success. This research is survey research with a quantitative approach. Data were collected using a questionnaire to 134 small entrepreneurs Emping Melinjo in the Selayar Islands Regency, South Sulawesi, Indonesia. The study results show that competence and entrepreneurial orientation have a positive and significant impact on business success. In addition, the competitive advantage variable mediates the influence between competence and entrepreneurial orientation with business success. This study contributes significantly to the existing literature on entrepreneurial competence, entrepreneurial orientation, competitive advantage, and business success, especially in explaining the performance of small businesses in Indonesia.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78924595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors Influencing Mobile Payment Adoption in Hong Kong: A Quantitative Study","authors":"Wai Shun Wilson Chu","doi":"10.24203/ajbm.v10i3.6979","DOIUrl":"https://doi.org/10.24203/ajbm.v10i3.6979","url":null,"abstract":"Mobile payment system is gaining increasing acceptance as a mode of payment in the current economic environment. With the growing popularity of mobile payments, it is important to identify the key factors that motivate people use mobile payment. Pinpointing such factors would allow businesses to build the right mobile payment for customer’s needs. This article relies on a novel integrated model and a qualitative method to answer the question \"what are the key factors influencing Mobile Payment Adoption in Hong Kong, a global metropolis where mobile payment is making steady inroads”. This study use a quantitative approach with a sample size of 203 to investigate the Influence of eight factors on Behavioural Intention to use mobile payment. The results show that factors relating to “Hedonic Motivation”, “Habit”, “Perceived Usefulness”, “Perceived Ease of Use”, “Social Influence” and “Government Support” significantly affect the Behavioural Intention to use mobile payments to conduct online transactions, while “Perceived Risk” and “Perceived Cost” shows no significant effect. Although the TAM/UTAUT model has been extensively studied in the previous research on mobile payment services, little effort has been done to combine and investigate other influencing factors in order to test their effects on the intention to adopt mobile payment. As a result of this, this study contributed by developing and testing a novel integrated model providing a valuable guideline to help researchers looking into issues related to mobile payment services in Hong Kong.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90701982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors Affecting the Business Performance of the Companies: Evidence from Vietnam Listed Banks","authors":"Nguyễn Thành Công, Vu Ngoc Xuan","doi":"10.24203/ajbm.v10i3.7016","DOIUrl":"https://doi.org/10.24203/ajbm.v10i3.7016","url":null,"abstract":"The study was meant to investigate factors affecting the business performance at Vietnam listed joint stock commercial banks. The study aimed at finding out how clientele, source of funds, leadership and promotional strategies, government regulations, macroeconomics factors influenced the business performance of Vietnam listed commercial banks. The study adapted a descriptive research design as a major method of research where questionnaires were used to collect data from a sample of Vietnam listed joint stock commercial banks. Data collection was both primary and secondary data. Primary data was collected using questionnaires distributed to the banks’ employees. They were designed to obtain broad range of answers from respondents which were used to answer the research questions. They comprised of close ended questions and secondary data was gathered from previous studies and annual reports of banks. Descriptive statistics was used to analyze data and the statistical package for social sciences (SPSS 21.0) and advanced Excel were used. Reports were tabulated using frequency tables for clarity. The results established the relationship between business performance as a dependent variable and the independent variables including clientele, and source of funds, promotional strategies and leadership. The study findings showed a great influence of funds and clientele on the performance of commercial banks, followed by promotional strategies. Leadership was found to have less influence on performance of the bank. The study suggests to the financial sector players to maintain a sufficient clientele base and embrace healthy competition. The findings should draw the attention of scholars, the government and the private sector to help in ensuring economic stability of this country as banking is a major sector of the economy.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81932093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Service Encounters and Guests Patronage of Hotels","authors":"D. O. Ewanlen, Donald E. Ewanlen","doi":"10.24203/ajbm.v10i3.7003","DOIUrl":"https://doi.org/10.24203/ajbm.v10i3.7003","url":null,"abstract":"In service oriented businesses, interactions between service providers and customers are inevitable. These interactions create impressions in the minds of the parties which to some extent define patronage outcome. For a meaningful outcome, an understanding of the creators of satisfactory patronage is germane. This study investigates the influence of customers’ encounters in defining the outcome of hotel patronage. This study adopted a cross-sectional design using a structured questionnaire survey of guests of 3 star and above rated hotels in Yenagoa, Bayelsa state Nigeria .Four hundred copies of questionnaire were distributed in ten strategically selected hotels, and 290 copies were found useful. This represents about 73% response rate . The SPSS 23.0 statistical software package were used for data analysis. Multiple regression analysis and Pearson correlation was employed to test the formulated hypotheses at 5% significance level. This study reports that youth are in majority of hotel patrons. Empirical analysis further reveals that all the dimensions of service encounters reports a significant relationship with word- of- mouth recommendations. Furthermore, the regression analysis reveals that peace of mind, moment of truth, outcome focus and product experience could explain about 53% variation in patronage outcome. The paper conclude that all the dimensions of customer experience has a significant influence on word- of- mouth recommendations of guests. This paper recommend among others things the training and retraining of service personnel. This training should equip frontline employees with the requisite skills that would enable them create and manage pleasurable experiences.\u0000 ","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85245471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Discrepancy between Microchip Production and Automotive Industry born in Covid Pandemic Period 2019-2022","authors":"Maria Cvetanova Hristova-Politikova","doi":"10.24203/ajbm.v10i3.6958","DOIUrl":"https://doi.org/10.24203/ajbm.v10i3.6958","url":null,"abstract":"During the Covid-19 pandemic period the tiny particles - the microchips proved to be in high demand by various industries – from IT to the production of simple consumer goods. Main objective of this analysis is to explain the reasons for the shortage of chips and semi-conductors for the automotive industry as the auto maker resumed their activities after the lock downs. Haltering of orders by the major auto producer and rerouting of chip production towards supplies for the electronic industry which proved willing to pay more are the main reasons. Trade specialization and globalization which are endemic for the contemporary world economy do not help to restore the broken supply-demand equilibrium of microchips.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76308970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Expanding the Scope of SAJBMC: Announcing the Five Types of Manuscripts","authors":"Shreya Mishra, A. Dey","doi":"10.1177/22779779221107168","DOIUrl":"https://doi.org/10.1177/22779779221107168","url":null,"abstract":"In our Editorial of December 2020 Issue (9.3), we announced that SAJBMC is shifting its scope from teaching cases to qualitative case study research (QCSR). In the past one and a half years, based on our learnings, pitfalls and many suggestions received from accomplished scholars, we are confident that the journal is on the right path. Nonetheless, over the past few years, our understanding of QCSR has also evolved. Initially, we were fixated on manuscripts that make strong theoretical contributions, through ‘theory extension’ or ‘theory building’. A review of the many manuscripts, that we received, helped us learn various ways in which authors approach writing a QCSR. During this time, we also realised that despite a plethora of literature on QCSR, novice researchers attempting this research design make cardinal mistakes, and ultimately face desk rejection. These lessons convinced us that expanding the scope of the journal was vital to help the potential authors as well as the growth of the journal. The principal task of research is not only to extend knowledge in a particular area but also to help generate new knowledge and make it accessible to others. Without this flexibility, research in any domain cannot be extended. Thus, we have expanded the scope of the journal to include five types of manuscripts within the boundaries of QCSR.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41416781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Swain, Sri Krishan Sudheer Patoju, P. Manjushree
{"title":"Entrepreneurial Value Creation: Study on Small Agri-tech Enterprise","authors":"S. Swain, Sri Krishan Sudheer Patoju, P. Manjushree","doi":"10.1177/22779779221103611","DOIUrl":"https://doi.org/10.1177/22779779221103611","url":null,"abstract":"In India, agriculture is labour intensive. The agricultural tasks such as sowing, weeding, spraying pesticides and harvesting are done manually. As it provides only seasonal employment, most rural labour force migrates to urban areas to earn a more sustainable income. This intrastate and interstate migration of the labour force creates a massive shortage in rural areas. This migration pushes the labour cost, leading to an increased price of agricultural produce. It is a significant concern for semi-medium and medium farmers with a limited budget for a small scale of operation. Non-availability of labourers pushed farmers to seek and adopt semi-mechanization in agricultural activities. The available farm machinery in the market is costly and primarily caters to the need of big farmers. Higher cost prevents semi-medium and medium farmers from using such machinery. They need farm machinery customized as per their need at an affordable price. Considering the problems faced by the horticultural farmers, ‘Kakade Agro Equipment’ designed farm machinery that could meet the requirements of the local farmers. The present case attempts to understand how small and medium enterprises operating at the local level are solving the problems of semi-medium and medium-scale horticultural farmers using technological innovation in a financially sustainable way.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45017330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Reflective Journaling to Assure Learning in the Affective Domain","authors":"R. Deepa, A. Mansurali","doi":"10.1177/22779779221104148","DOIUrl":"https://doi.org/10.1177/22779779221104148","url":null,"abstract":"The case presents reflective journaling as an effective tool to assess higher-order learning outcomes. There are two predominant approaches to learning namely surface and deep learning. Surface learning stops with the acquisition, remembering, reproducing and using the knowledge whereas deep learning culminates in development or change by enabling the learner to evaluate and create. The case describes a challenge encountered in the course ‘Emotional Intelligence for Managers’, which is a part of the Master of Business Administration programme in a leading business school in South India. In this course, learning happens in the affective domain and should culminate in a change in attitude or behaviour of the learner, who in turn should be capable of applying the learning to different situations. Standardized assessment components such as quizzes, viva and written tests cannot be used to assess this higher conception of learning and, hence, the instructor chose journal writing to assure learning and attainment of higher-order learning outcomes. Journal writing is a process in which learners record events, their responses to those events, and their reflections on the responses. This facilitates critical thinking and motivates deep learning. The case demonstrates the use of reflective journaling as a tool to assess learning in the affective domain and also shares evidence of the positive outcomes of reflective journaling. The case also serves as a blueprint to foster and assess deep learning in the classrooms.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41780002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Theorizing Employee Stress, Well-being, Resilience and Boundary Management in the Context of Forced Work from Home During COVID-19","authors":"Akanksha Jaiswal, Simran Gupta, S. Prasanna","doi":"10.1177/22779779221100281","DOIUrl":"https://doi.org/10.1177/22779779221100281","url":null,"abstract":"The COVID-19 pandemic hit mankind at an unprecedented scale. In their attempt to continue functioning, organizations asked employees to work from home. Though employees experienced stress due to ‘forced’ work from home and blurring of work–family boundaries, they had to cope with the challenging times. The present study aimed to unearth the aspects of boundary management and adaptation in the context of work from home during the COVID-19 pandemic. Thus, we address the research question ‘how did the employees adapt to the sudden forced work from home during the COVID-19 pandemic?’ Since work from home was forced upon employees during the pandemic leading to the violation of boundaries, we invoked the boundary theory that highlights the boundaries that people draw between their personal and professional lives to maintain a balance. Further, we referred to the theory of cognitive adaptation to explain how employees adapted to the challenges while working from home during COVID-19. We conducted in-depth interviews of 30 experienced professionals working in the technology-enabled sectors in India. We applied Gioia’s methodology to analyse the qualitative data. Four aggregate dimensions emerged from the data analysis, as employees involuntarily worked from home: stress due to work disruptions, threats to employee well-being, boundary violation and employee resilience. Our findings contribute to the current theoretical understanding of employee stress, boundary management, adaptation or resilience and employee well-being, in the context of forced work from home. While employees were stressed and boundaries had blurred between work and family, they adapted and demonstrated resilience to the unprecedented changes in their lives. Practical implications of our study include managers’ conscious efforts towards respecting work–family boundaries, enhancing employee well-being and building a resilience-promoting work environment.","PeriodicalId":37487,"journal":{"name":"South Asian Journal of Business and Management Cases","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45175700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}