Factors Influencing Mobile Payment Adoption in Hong Kong: A Quantitative Study

Q4 Business, Management and Accounting
Wai Shun Wilson Chu
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引用次数: 1

Abstract

Mobile payment system is gaining increasing acceptance as a mode of payment in the current economic environment. With the growing popularity of mobile payments, it is important to identify the key factors that motivate people use mobile payment. Pinpointing such factors would allow businesses to build the right mobile payment for customer’s needs. This article relies on a novel integrated model and a qualitative method to answer the question "what are the key factors influencing Mobile Payment Adoption in Hong Kong, a global metropolis where mobile payment is making steady inroads”. This study use a quantitative approach with a sample size of 203 to investigate the Influence of eight factors on Behavioural Intention to use mobile payment. The results show that factors relating to “Hedonic Motivation”, “Habit”, “Perceived Usefulness”, “Perceived Ease of Use”, “Social Influence” and “Government Support” significantly affect the Behavioural Intention to use mobile payments to conduct online transactions, while “Perceived Risk” and “Perceived Cost”  shows no significant effect. Although the TAM/UTAUT model has been extensively studied in the previous research on mobile payment services, little effort has been done to combine and investigate other influencing factors in order to test their effects on the intention to adopt mobile payment. As a result of this, this study contributed by developing and testing a novel integrated model providing a valuable guideline to help researchers looking into issues related to mobile payment services in Hong Kong.
影响香港移动支付普及的因素:一项定量研究
在当前的经济环境下,移动支付系统作为一种支付方式正在获得越来越多的认可。随着移动支付的日益普及,确定激励人们使用移动支付的关键因素是很重要的。确定这些因素将使企业能够根据客户需求构建合适的移动支付。本文采用一种新颖的综合模型和定性方法来回答“在移动支付稳步发展的国际大都市香港,影响移动支付普及的关键因素是什么”这一问题。本研究采用定量方法,以203个样本量调查了8个因素对使用移动支付行为意愿的影响。结果表明,“享乐动机”、“习惯”、“感知有用性”、“感知易用性”、“社会影响力”和“政府支持”等因素对使用移动支付进行网上交易的行为意愿有显著影响,而“感知风险”和“感知成本”等因素对使用移动支付进行网上交易的行为意愿没有显著影响。虽然TAM/UTAUT模型在以往的移动支付服务研究中得到了广泛的研究,但很少有研究将其他影响因素结合起来考察,以检验它们对移动支付使用意愿的影响。因此,本研究通过开发和测试一个新的综合模型,为研究人员研究香港移动支付服务的相关问题提供了有价值的指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
South Asian Journal of Business and Management Cases
South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.70
自引率
0.00%
发文量
19
期刊介绍: South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.
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