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Int. J. Innov. Digit. Econ.最新文献

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Start - Up's for the Generations in Digital Economy 数字经济时代的创业之路
Int. J. Innov. Digit. Econ. Pub Date : 2018-07-01 DOI: 10.4018/IJIDE.2018070101
Iuliana Camelia Stoenica, A. Stanciu
{"title":"Start - Up's for the Generations in Digital Economy","authors":"Iuliana Camelia Stoenica, A. Stanciu","doi":"10.4018/IJIDE.2018070101","DOIUrl":"https://doi.org/10.4018/IJIDE.2018070101","url":null,"abstract":"This article analyses the theories of professional motivation from the perspective of the new generations: X, Y, Z and it contributes to the literature by considering, a first, business models, strategic implications and business opportunities. Each generation has a fundamental values of business: the X Generation has the experience and the financial power; the Millennials have the creativity, passion for the ideas of and DNA technology; and the Z Generation has great freedom and pragmatism.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130931567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Open and Distance Education in India: In Which Direction Is the Wind Blowing in the 21st Century? 印度的远程开放教育:21世纪的风往哪个方向吹?
Int. J. Innov. Digit. Econ. Pub Date : 2018-04-01 DOI: 10.4018/IJIDE.2018040101
Sovik Mukherjee
{"title":"Open and Distance Education in India: In Which Direction Is the Wind Blowing in the 21st Century?","authors":"Sovik Mukherjee","doi":"10.4018/IJIDE.2018040101","DOIUrl":"https://doi.org/10.4018/IJIDE.2018040101","url":null,"abstract":"","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126025865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Corporate Social Responsibility and Sustainable Business 企业社会责任与可持续经营
Int. J. Innov. Digit. Econ. Pub Date : 2018-04-01 DOI: 10.4018/IJIDE.2018040103
Ioana Duca, Rodica Gherghina
{"title":"Corporate Social Responsibility and Sustainable Business","authors":"Ioana Duca, Rodica Gherghina","doi":"10.4018/IJIDE.2018040103","DOIUrl":"https://doi.org/10.4018/IJIDE.2018040103","url":null,"abstract":"In this article, the authors propose an analysis of the corporate social responsibility (CSR) concept together with an emphasis on the role it plays in the context of sustainable development. The article includes a synthesis of the various theoretical approaches to CSR, an overview of the development of CSR practices at a national and an international level, certain authors' for and against arguments are related to generalising these practices, trends regarding CSR practices at international level, as well as an analysis of the CSR practices in Romania. The research conclusions express the author's own points of view on the development of corporate social responsibility initiatives at company level and the related benefits thereof.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116108693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 21
The Importance of Business Communication in an Organization 商务沟通在组织中的重要性
Int. J. Innov. Digit. Econ. Pub Date : 2018-04-01 DOI: 10.4018/IJIDE.2018040104
Lavinia Nadrag, Alina Buzarna-Tihenea
{"title":"The Importance of Business Communication in an Organization","authors":"Lavinia Nadrag, Alina Buzarna-Tihenea","doi":"10.4018/IJIDE.2018040104","DOIUrl":"https://doi.org/10.4018/IJIDE.2018040104","url":null,"abstract":"The contemporary world bears the mark of a great development process that triggers new challenges and opportunities. In order to evolve, organizations and their members must constantly adapt to this ever-changing environment and, in this regard, communication and feedback play a major role. This article is focused on a study analyzing the answers to a questionnaire administered to the employees of an insurance company, in order to assess its internal communication and to find correlations between the satisfaction degrees resulted from the communication process and the way of viewing the organization's efficiency.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116620758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond Deterministic Thinking Embodiment of Ethics in Process Design and Execution 超越确定性思维:过程设计与执行中的伦理体现
Int. J. Innov. Digit. Econ. Pub Date : 2018-04-01 DOI: 10.4018/IJIDE.2018040102
L. Sanzogni
{"title":"Beyond Deterministic Thinking Embodiment of Ethics in Process Design and Execution","authors":"L. Sanzogni","doi":"10.4018/IJIDE.2018040102","DOIUrl":"https://doi.org/10.4018/IJIDE.2018040102","url":null,"abstract":"This article maintains that a strong sense of ethics and ethical awareness is essential to help promote and cultivate adequate and appropriate (human sensitive) approaches during the development, implementation and execution of business processes. Businesses and their corresponding processes, and science in general have leaned on tenets of deterministic philosophies which gave rise to mechanistic thinking. As such technologically-based proposals and/or enactments—like modern business processes to a point—do not have within themselves the means to be ethically self-aware. It is in a technologically driven culture where mechanistic/deterministic approaches may trivialise the dignity of humans, ethics are able to mediate technology by helping to reflect on its purpose and usefulness. The authors propose a model that is a more holistic approach—including an ethical review phase—during the design, implementation, and execution of computer-based business processes so as to avoid an overtly mechanistic approach that devalues humans.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116927612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Online Advertising: Initial versus Further Avoidance 网络广告:初始vs进一步回避
Int. J. Innov. Digit. Econ. Pub Date : 2017-10-01 DOI: 10.4018/IJIDE.2017100101
M. Behboudi, Amir Abedini Koshksaray
{"title":"Online Advertising: Initial versus Further Avoidance","authors":"M. Behboudi, Amir Abedini Koshksaray","doi":"10.4018/IJIDE.2017100101","DOIUrl":"https://doi.org/10.4018/IJIDE.2017100101","url":null,"abstract":"This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon 2004's model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM. By using SEM the authors found that seven latent variables including user-perceived ad quality, internet life style, primary motives, gender differences initial ad avoidance, perceived ad clutter, prior negative experience, and perceived goal impediment further ad avoidance collectively explain why people avoid advertising on the Internet. The authors found that avoidance has two key dimensions i¾«initial ad avoidancei¾» and i¾«further ad avoidance.\"","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128478847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Internet Advertising Pleasure and Purchase Intention 网络广告愉悦度与购买意愿
Int. J. Innov. Digit. Econ. Pub Date : 2017-10-01 DOI: 10.4018/IJIDE.2017100103
Amir Abedini Koshksaray, E. Nabizadeh
{"title":"Internet Advertising Pleasure and Purchase Intention","authors":"Amir Abedini Koshksaray, E. Nabizadeh","doi":"10.4018/IJIDE.2017100103","DOIUrl":"https://doi.org/10.4018/IJIDE.2017100103","url":null,"abstract":"The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements. This study builds a comprehensive theoretical model explaining the internet advertising pleasure. By administrating a survey, the paper examined the 288 Internet users' reactions in Iran. A structural equation model and AMOS software were used to analyze the data. A total of five latent variables of internet advertising pleasure were examined: prior experience, website pleasure attitude toward website, and arousal as antecedents; and attitude toward brand and purchase intention as consequences. The paper found that regardless of \"Website pleasure\" and \"Arousal,\" these constructs successfully explain Internet advertising pleasure by incorporating advertising relaxedness, advertising happiness, and advertising satisfaction. The prior experience was found to be the most significant for explaining Internet advertising pleasure. This study offers one of the first attempts to build a comprehensive theoretical model explaining Internet Advertising Pleasure, IAP. Second, this study offers a new scale for internet advertising pleasure with higher content validity.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122638119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Factors Affecting Internet Advertising Adoption in Ad Agencies 影响广告代理商采用网络广告的因素
Int. J. Innov. Digit. Econ. Pub Date : 2017-10-01 DOI: 10.4018/IJIDE.2017100102
Masumeh Sadat Abtahi, Leila Behboudi, Hamideh Mokhtari Hasanabad
{"title":"Factors Affecting Internet Advertising Adoption in Ad Agencies","authors":"Masumeh Sadat Abtahi, Leila Behboudi, Hamideh Mokhtari Hasanabad","doi":"10.4018/IJIDE.2017100102","DOIUrl":"https://doi.org/10.4018/IJIDE.2017100102","url":null,"abstract":"The purpose of this study is to identify factors affecting adoption of Internet advertising in advertising agencies. The paper provides preliminary insights into why ad agencies are reluctant to recommend Internet advertising to their clients. A theoretical framework was developed by scrutinizing the body of literature. The gathered date was verified by 294 academic and practical experts in the field of marketing and advertising. In pursuing this goal, a questionnaire was designed to validate factors affecting the adoption of Internet advertising. Results indicate that 18 variables in the form of three key factors, namely “technical knowledge of account manager,” “e-commerce readiness of country” and “agencies' ability of Internet adoption” affect adoption of Internet advertising in ad agencies. It was found that e-commerce readiness of a country is the critical factor in adopting internet advertising in ad agencies. This is the first study which addresses the adoption of Internet advertising in ad agencies. This study reports that while government does not provide infrastructure required for the advancement of e-commerce (readiness), the ad agencies still will recommend previous ad channels to their clients.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122758593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Interactive Agencies and Digitalization Readiness 互动机构和数字化准备
Int. J. Innov. Digit. Econ. Pub Date : 2017-10-01 DOI: 10.4018/IJIDE.2017100104
Leila Behboudi
{"title":"Interactive Agencies and Digitalization Readiness","authors":"Leila Behboudi","doi":"10.4018/IJIDE.2017100104","DOIUrl":"https://doi.org/10.4018/IJIDE.2017100104","url":null,"abstract":"This study presents primarily factors affecting interactive agencies in Iran. There is a kind of unwillingnessamongIranianadagenciestoexecuteonlineadcampaignincomparetotheglobal trendandtheadvantageofuseofonlineadmakesit imperativetofindthekeyfactorsaffecting interactiveagenciesbehavior.Accordingly, thebodyof literaturewasanalyzedandeightcritical factorsincluding“Managementparticipation,”“Organizationalculture,”“Sizeoftheorganization,” “Theleveloforganizationtechnology,”“Communicationinfrastructure,”“Financialinfrastructure,” “Technologyinfrastructure”and“Electronicreadiness,”wereextracted.Theexpertquestionnairewas designedtovalidatethegatheredfactors.Byanalyzing294questionnaires,thetypeofmanagement wasfoundaskeyfactorinadoptingonlineadcampaignexecution. KEywoRDS E-Business, E-Readiness, Infrastructures, Interactive Agencies","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132314006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Investigation into Tenacity Levels at CoderDojos1 coderdojos的韧性水平调查
Int. J. Innov. Digit. Econ. Pub Date : 2017-07-01 DOI: 10.4018/IJIDE.2017070103
Nigel McKelvey, P. Cowan
{"title":"An Investigation into Tenacity Levels at CoderDojos1","authors":"Nigel McKelvey, P. Cowan","doi":"10.4018/IJIDE.2017070103","DOIUrl":"https://doi.org/10.4018/IJIDE.2017070103","url":null,"abstract":"This paper provides an overview of CoderDojos and the philosophy that it aspires to. The research was conducted in one county in Ireland and focused on four CoderDojo locations that were geographically disperse. The findings used a scale known as Grit in order to gauge the tenacity levels of children attending these Dojos. Comparisons were drawn between genders. It also provides a rationale for future research with the addition of qualitative methods.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122043282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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