Lillian Ndagire, Gilbert Maiga, B. Oyo, James Basuta
{"title":"Evaluating a Framework for Implementing IT Governance in Uganda's Higher Institutions of Learning","authors":"Lillian Ndagire, Gilbert Maiga, B. Oyo, James Basuta","doi":"10.4018/ijide.318127","DOIUrl":"https://doi.org/10.4018/ijide.318127","url":null,"abstract":"The reliance on IT in day-to-day organization activities raises concern about how to deal with its increasing complexity. Managing IT necessitates implementing IT governance to realize the benefits of IT use. However, there is a lack of suitable frameworks to implement IT governance. For higher institutions of learning (HILs) in Uganda, the case is not different; hence, there is need to provide a framework to implement IT governance in Uganda's HILs. This paper therefore applies design science research principles to evaluate a framework for implementing IT governance in HILs in the context of Uganda. It was mainly achieved using a previous study in this environment as a basis. Framework evaluation was conducted using case study and expert opinion methods. Contrarily, the evaluation criteria was based on the framework understandability, ease of use, usefulness, and completeness. Results from the evaluation showed the framework satisfactorily implements IT governance in Uganda's HILs.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115646375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
H. C. Ukwuoma, Ifeanyi Solomon Williams, I. D. Choji
{"title":"Digital Economy and Cybersecurity in Nigeria: Policy Implications For Development","authors":"H. C. Ukwuoma, Ifeanyi Solomon Williams, I. D. Choji","doi":"10.4018/ijide.292489","DOIUrl":"https://doi.org/10.4018/ijide.292489","url":null,"abstract":"The COVID-19 pandemic has resulted in the urgent need for the Nigerian Government to embrace digital economy at all cost. Countries with digitised economy have been able to easily adopt to the challenges that the pandemic has brought, such as eLearning for the education sector and e-business for the business sector. Although, this innovation comes along with a lot of cyber-attacks by cybercriminals resulting for the need to establish adequate cybersecurity measures. Nigeria has gravely felt the impact of the COVID-19, businesses have been shut, countries have shut their borders, thus making it impossible for Nigerian Government/Businesses to access other country's products most especially China. The paper reviews the digital economy of some developed nations and their cybersecurity measures to sustain this innovation. The study further highlights how digital economy has contributed to the Gross Domestic product of most Nations, thus serving a means of diversification for most nations.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127124495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perceived Usefulness and Ease of Use of Artificial Intelligence on Marketing Innovation","authors":"M. Sadriwala, Kaneez Fatima Sadriwala","doi":"10.4018/ijide.292010","DOIUrl":"https://doi.org/10.4018/ijide.292010","url":null,"abstract":"Marketers may have several objectives including the increase in market share, profitability, sustainability, green behavior and above all innovation. Many observers believe that for innovation, Artificial Intelligence (AI) and Machine Learning (ML) capabilities play a vital role in developing general-purpose technologies which impact the economy and society at large. The present study examines the influence of perceived usefulness and Ease of use of artificial intelligence on marketing innovation. The base model underlying this research is Technology acceptance Model (Davis, 1989). Partial Least Squares (PLS) has been used to establish the relationship among variables. A cross-sectional empirical evidence has been collected. The results indicate that there is a significant positive relationship between perceived usefulness of artificial intelligence and marketing innovation. Therefore, we recommend marketers and producers to give due attention to overall marketing innovation and artificial intelligence generated information for sustainability.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"150 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132083253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence of Promotional Formats on Online Consumer Purchase Intention","authors":"Yi-Fen Chen, Ching-Hsiu Chen, Jing-Sian Lai","doi":"10.4018/ijide.292495","DOIUrl":"https://doi.org/10.4018/ijide.292495","url":null,"abstract":"The rising popularity of online shopping, scholars to investigate how different promotional formats motivates online purchasing intention, and decisions. This study adopts the extant literature to investigate the effects of consumer value perceptions, product type, and brand familiarity on online purchasing intention through two experimental designs. Experiment Ⅰ manipulates 2(promotional formats: bonus pack/price discount)×2(consumer value perceptions: utilitarian value/hedonic value). Experiment Ⅱ manipulates 2(promotional formats: bonus pack/price discount)×2(product type: search product/experience product). Experiment Ⅲ manipulates the influence of 2(promotional formats: bonus pack/price discount) × 2(brand familiarity: high/low) on the purchasing intention. This study found that utilitarian consumer prefers price discounts, while hedonic consumer prefers a bonus pack. Further, the search for products with price discounts increases the purchase intention. This study offers promotion strategies for firms to stimulate online consumer purchase intention.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131218087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategic Importance of Humorous Advertisement on Consumer Purchase Decisions","authors":"Edwin M. Agwu","doi":"10.4018/ijide.292492","DOIUrl":"https://doi.org/10.4018/ijide.292492","url":null,"abstract":"Humour as an advertisement appeal informs and guides customers’ on the important decisions they make before the purchase of various goods and services. Humour is majorly used to sell products. The inclusion of humors in advertisements in both the print and electronic media has become a must for various product advertisements in most organizations. Humours it is believed attracts customers to the products being showcased. Furthermore, the use of celebrities in humours has also added colours as such well-known figures often endear such products to the customers and gives it a lasting remembrance and ease of reference and recall in many circles. Audiences in different cultures respond differently to humour and possesses different behaviour in purchases.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133835742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding Innovation in Organizations and Its Implications","authors":"Pratap Chandra Mandal","doi":"10.4018/ijide.303616","DOIUrl":"https://doi.org/10.4018/ijide.303616","url":null,"abstract":"Organizations incorporate innovation in their processes to grow and to achieve business excellence. Although innovation is a pervasive term, it appears to be elusive because of its different explanations. Organizations should recognize three aspects of innovation to reap its benefits which include: innovation is an outcome, innovation is a process, and innovation is a mindset. The outcome emphasizes what output is sought, including product innovation, process innovation, marketing innovation, business model innovation, supply chain innovation, and organizational innovation. Innovation as a process should be organized so that the outcomes are effective. This includes an overall innovation process and a new product development process. Innovation is a mindset which employees should internalize. Innovation should be ingrained with the creation of a supportive organizational culture. It defines necessary elements, considerations, and vernacular. It allows organizations to adopt effective strategies and to take better decisions which allow them to enable innovation.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121185216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Development of Innovation and Digital Fluency in the HEI Curriculum as an IR4.0 Enabler","authors":"M. Bashir, Sameera Iqbal, K. M. Yusof","doi":"10.4018/ijide.292008","DOIUrl":"https://doi.org/10.4018/ijide.292008","url":null,"abstract":"The Industrial Revolution 4.0(IR4.0) has changed the world in various fields including education. The technological advancements and digital environment offer the power to transform the teaching and learning process in higher educational institutes (HEIs). This involves the state-of-the-art infrastructure developments using the technology as open education resources and innovative curriculum to enhance the student learning experiences. This involves the development of student and staff digital literacy skills and the development of collaborative communication tools through the curriculum too. This paper, argues the necessary knowledge, skills, and efforts that are needed to develop such a new teaching and learning environment in HEIs as an extension to conventional tools and analyzes their impact. The empirical research of this work discusses the development of abilities, skills, and curricula using information communication technologies (ICTs) in HEIs. Sharing innovative practices and enabling the curriculum to train students and staff on digital skills can realize IR4.0.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125209876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Policies Responding to the Rise of Platform Monopolies","authors":"Yonggang Huang","doi":"10.4018/ijide.303613","DOIUrl":"https://doi.org/10.4018/ijide.303613","url":null,"abstract":"Platform enterprises operate in the platform business model, which is very different from traditional enterprises. Therefore, the legal regulation of mutual monopoly of Internet platform enterprises has become more complex. Facing the monopoly phenomenon in the platform economy market, we must have appropriate policies to deal with it and alleviate the problem of unfair resource allocation under incomplete market competition. This essay briefly analyses the corresponding policy of platform monopoly in different jurisdictions. From the antitrust experience of the United States and China, it can be concluded that preventing market monopoly is the primary goal to deal with platform monopoly. From the EU's antitrust experience, it can be supposed that preventing data monopoly is a vital goal to deal with platform monopoly. Through the combination of Anti-market monopoly and Anti-data Monopoly policies, we can appropriately deal with the platform's market monopoly, stimulate the platform's economic vitality, and create more economic value for the market.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134510683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Innovation in Organizations and Management of New Product Development: Strategies and Initiatives","authors":"Pratap Chandra Mandal","doi":"10.4018/ijide.311514","DOIUrl":"https://doi.org/10.4018/ijide.311514","url":null,"abstract":"Organizations should have a focus on new product development and innovation to succeed in the competitive business environment. The objective of the study is to understand how organizations manage new product development and innovation and try to integrate innovation in all processes. The methodology adopted is a conceptual analysis of various aspects of new product development and innovation in organizations. Organizations should understand the importance and relevance of innovation and should be ready to incorporate innovation in all processes. They may adopt different approaches viz. customer-centred approach, team-based approach, and systematic approach towards new product development and innovation. Organizations should understand how to achieve success in new product development and should adopt different strategies and initiatives. Academicians may analyze the various approaches towards innovation. Practicing managers will realize the importance of innovation. They will realize how to manage innovation and achieve business excellence in the long run.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133272375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Failure Case Studies and Challenges in ERP Integration","authors":"Hana Kara, Kenza Cherifi, Leila Zemmouchi-Ghomari","doi":"10.4018/ijide.311512","DOIUrl":"https://doi.org/10.4018/ijide.311512","url":null,"abstract":"The 21st century recognizes the importance of information as a vital resource, so it is studied, researched, and improved to accomplish the performance objectives set by an organization. To sustain cohesive business reliability and growth, information sharing and communication are essential. enterprise resource planning (ERP) software integration is seen by many organizations as a way to manage their integrated information flow more effectively under increased competitive pressure. The implementation of such a project for a company is very beneficial because it revolves around performance and formality, both of which are highly important and complex for organizations. However, due to the ERP project implementation budget, time, and resources, this type of project is tricky. In this context, and based on the principle that people learn more from failures than from successes, the authors are interested in this article about the difficulties, the stakes, and the causes of ERPs integration failures reported in the literature to make recommendations and learn from these case studies.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129672379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}