互动机构和数字化准备

Int. J. Innov. Digit. Econ. Pub Date : 2017-10-01 DOI:10.4018/IJIDE.2017100104

Leila Behboudi

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引用次数: 0

摘要

本研究主要介绍了影响伊朗互动机构的主要因素。有一种类型的unwillingnessamongIranianadagenciestoexecuteonlineadcampaignincomparetotheglobal trendandtheadvantageofuseofonlineadmakesit imperativetofindthekeyfactorsaffecting interactiveagenciesbehavior。的身体,分析和文学关键因素包括八“管理参与”“组织文化,”组织的大小,“”组织技术水平,”的通信基础设施,““金融的基础设施,”“技术基础设施”,“电子准备,”提取。Theexpertquestionnairewas designedtovalidatethegatheredfactors。Byanalyzing294questionnaires，thetypeofmanagement wasfoundaskeyfactorinadoptingonlineadcampaignexecution。关键词电子商务，电子准备，基础设施，互动机构

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Interactive Agencies and Digitalization Readiness

This study presents primarily factors affecting interactive agencies in Iran. There is a kind of unwillingnessamongIranianadagenciestoexecuteonlineadcampaignincomparetotheglobal trendandtheadvantageofuseofonlineadmakesit imperativetofindthekeyfactorsaffecting interactiveagenciesbehavior.Accordingly, thebodyof literaturewasanalyzedandeightcritical factorsincluding“Managementparticipation,”“Organizationalculture,”“Sizeoftheorganization,” “Theleveloforganizationtechnology,”“Communicationinfrastructure,”“Financialinfrastructure,” “Technologyinfrastructure”and“Electronicreadiness,”wereextracted.Theexpertquestionnairewas designedtovalidatethegatheredfactors.Byanalyzing294questionnaires,thetypeofmanagement wasfoundaskeyfactorinadoptingonlineadcampaignexecution. KEywoRDS E-Business, E-Readiness, Infrastructures, Interactive Agencies

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Int. J. Innov. Digit. Econ.

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