Human Behavior and Emerging Technologies最新文献

{"title":"How Do Celebrity Characteristics as Streamers in Live-Streaming Commerce Influence Impulsive Buying? A Case Study of Shopee Live","authors":"Nandhita Zefania Maharani,&nbsp;Imairi Eitiveni,&nbsp;Betty Purwandari,&nbsp;Erisva Hakiki Purwaningsih","doi":"10.1155/hbe2/6977436","DOIUrl":"https://doi.org/10.1155/hbe2/6977436","url":null,"abstract":"<p>Celebrities as live streamers generate dozens of times more revenue than noncelebrity live streamers. This is an opportunity for companies or other live streamers to adopt the characteristics of celebrities to increase sales and profits. This research discusses live streaming in the Shopee application, Indonesia’s top e-commerce application with the highest number of users. Therefore, this research focuses on exploring the perspectives of Shopee users regarding the influence of celebrity characteristics as live streamers and supporting technological features. Data was collected using a deductive qualitative method through interviews with users who have shopped on Shopee Live, broadcast by celebrities at least once in Indonesia. This study adopts the stimulus–organism–response theory (SOR), social presence theory (SPT), and theory of reasoned action (TRA) to explain the interplay of influencing factors on impulsive buying. Data analysis was performed through thematic analysis involving open, axial, and selective coding. The research concludes that celebrity characteristics such as credibility, interactivity, attractiveness, professionalism, reputation, and social presence positively impact individuals’ impulse buying behavior. This study confirms previous research findings and provides an extended SOR, SPT, and TRA model. The results of this research can also serve as recommendations for companies to find suitable celebrities for promotional strategies and noncelebrity live streamers to enhance their sales performance.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/6977436","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143762230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Role of Online Social Capital in Differentiating Technology Addiction Effect on Well-Being","authors":"Mirko Duradoni,&nbsp;Giulia Colombini,&nbsp;Virginia Battistoni,&nbsp;Veronica Zagaglia,&nbsp;Andrea Guazzini","doi":"10.1155/hbe2/6211572","DOIUrl":"https://doi.org/10.1155/hbe2/6211572","url":null,"abstract":"<p>Today’s widespread and increasing access to the Internet and new technologies not only offers great opportunities but also risks for problematic use, whose psychological dynamics need to be understood in depth. This study examines how technology addiction may differentially affect well-being (i.e., psychological, eudaimonic, and cognitive hedonic) and digital life balance depending on people’s reported levels of online social capital. Seven hundred and eleven participants (75.70% female; Mage = 28.33 years, SD = 12.30) took part in the data collection. Drawing on the Psychology of Harmony and Harmonization framework, the study found that people with high levels of addiction and high levels of online social capital showed higher well-being scores, as indicated by higher perceptions of life satisfaction and feelings of personal and social success, compared to people with high addiction patterns and low levels of online social capital. In addition, the results also highlighted a better digital life balance in the former group. Overall, the findings point to online social capital as a key factor in unraveling the different dynamics of social media and Internet addiction, showing how it can contribute to ensuring the satisfaction of driving social needs, maintaining better well-being even in the face of maladaptive behaviors, and ultimately challenging a monolithic concept of new forms of addiction. Indeed, the results suggest the potential existence of distinct types or shades of technological addiction that impact well-being differently and reflect varying levels of psychological distress, depending on underlying social needs and behaviors.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/6211572","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Content and Process as Motivational Factors in Digital Out-of-Home Media: The Mediating Role of Interaction in User Experience","authors":"Zwanga Sonia Mposi,&nbsp;Therese Roux,&nbsp;Dion van Zyl","doi":"10.1155/hbe2/8820265","DOIUrl":"https://doi.org/10.1155/hbe2/8820265","url":null,"abstract":"<p>Digital out-of-home media continues to attract consumers due to its dynamic and interactive characteristics. Despite the growing interest in the uses and gratifications of contemporary digital media, scholarly inquiry into digital out-of-home media remains limited. This study investigated how digital out-of-home media’s uses and gratifications correlated with user experience and the mediating role of interaction. Employing a quantitative approach, data were collected from 450 shoppers via a structured questionnaire and analysed using Hayes PROCESS macro to test for mediation. Results show that convenient information and entertainment gratification factors significantly influence user experience, with interaction playing a pivotal role. Moreover, interaction statistically mediates the relationship between motivational factors and user experience. However, no statistically significant correlation between process gratifications and affordances was found. These findings highlight the importance of understanding user engagement in digital out-of-home media contexts and offer insights for marketers and researchers in the digital media landscape.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/8820265","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143717222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Chat, Tap, Scan, Pay, and Repeat: WeChat Pay’s Continuous Usage Intention Through the S-O-R Model","authors":"Yang Tian,&nbsp;Tak Jie Chan,&nbsp;Tze Wei Liew,&nbsp;Ming Hui Chen,&nbsp;Huan Na Liu","doi":"10.1155/hbe2/5077482","DOIUrl":"https://doi.org/10.1155/hbe2/5077482","url":null,"abstract":"<p>China’s digital payment landscape is dominated by WeChat (WC), a multifunction social networking platform imbued with a third-party payment application. This study explores the factors that drive the intention to continuously use WC Pay. We propose a framework underpinned by the stimulus-organism-response (S-O-R) model to examine how WC interactivity and consumer-to-consumer interaction influence WC-enabled behavioral engagement and subsequent continuance use intention through perceived value and perceived risk dimensions. Additionally, the study examines personal innovativeness and anxiety as potential moderating factors influencing the link between WC-enabled behavioral engagement and its precursors. Data from 407 Malaysian consumers was gathered using an online survey and analyzed using partial least squares structural equation modeling (PLS-SEM) and moderation testing. The results demonstrate that WC interactivity and consumer-to-consumer interaction indirectly enhance WC-enabled behavioral engagement and the continuance of the platform’s use intention through perceived functional and social value. The risk of information exposure does not influence WC-enabled behavioral engagement. In addition, personal innovativeness and anxiety do not serve as moderating variables in the proposed research model. This research contributes to the social media and mobile payment literature by offering a deeper understanding of the drivers and moderating factors affecting the sustained use of WC Pay in Malaysia. Insights derived from this study’s findings can inform service providers, marketers, and policymakers to craft practical strategies for bolstering WC Pay’s continuous adoption.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/5077482","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143717220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Examining the Role of Prompt Engineering in Utilizing Generative AI Tools for Lesson Planning: Insights From Teachers’ Experiences and Perceptions","authors":"Areej ElSayary,&nbsp;Mohammad Amin Kuhail,&nbsp;Zeina Hojeij","doi":"10.1155/hbe2/9986139","DOIUrl":"https://doi.org/10.1155/hbe2/9986139","url":null,"abstract":"<p>The purpose of this study is to explore the role of prompt engineering in utilizing GenAI tools like EduAid, Magic School, and ChatGPT to enhance lesson planning efficiency and content relevance. Additionally, it highlights the need for AI literacy and continuous professional development to align AI outputs with diverse student needs. A qualitative case study was used to collect data from 17 high school teachers from private and governmental schools. Document analysis, written reflections, and focus group talks were used as data sources to get detailed information about how the teachers used and thought about GenAI tools. The results show that effective prompts helped teachers use GenAI tools better, which makes lesson planning and material more relevant. Teachers emphasized that AI-generated material needed to be constantly improved to better meet the needs of all of their students. This study highlights the importance of developing AI literacy through continuous professional training to effectively enable teachers to integrate AI tools into their teaching practices.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/9986139","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143689953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigating the Acceptance Factors of Marketing Systems Based on Artificial Intelligence in Small Industrial Companies","authors":"Mehran Akhondi,&nbsp;Hossein Bodaghi Khajeh Noubar,&nbsp;Hakimeh Niky Esfahlan,&nbsp;Amir Najafi","doi":"10.1155/hbe2/6684735","DOIUrl":"https://doi.org/10.1155/hbe2/6684735","url":null,"abstract":"<p>The adoption of artificial intelligence (AI) based marketing systems by companies is increasing. These systems can help companies improve their marketing performance, increase their market share, and reduce their marketing costs. Few researchers, in this regard, have sought to investigate the causes of the nonacceptance of marketing systems based on AI. This article uses the qualitative research method to identify the effective factors in the adoption of marketing systems based on AI. The current study is practical in aim and qualitative in essence, utilizing an exploratory methodology. The statistical population of the research includes 238 studies including articles on the factors of acceptance of marketing systems based on AI between 2019 and 2024. The data collection tool was selected in the form of a systematic review and library studies of literature and previous researches, and the research method is the meta-synthesis of Sandelowski and Barroso. The sampling method is also selected based on the entry and exit criteria of the PRISMA (preferred reporting items for systematic reviews and meta-analyses) method. PRISMA is a framework for evaluating and enhancing the quality of review articles and scientific studies through systematic review and meta-synthesis. The findings of this research show that the four factors of functional expectations, usage expectations, organizational factors, and user intent have a significant effect on the acceptance of these systems. Companies that promote a culture of learning and embracing innovation are more likely to adopt these systems. These findings can help companies to increase the adoption of AI-based marketing systems in their organization.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/6684735","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143689233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Framework for Designing Courses by Synergizing Project-Based Learning With Gamification","authors":"Muhammad Ishaq,&nbsp;Kamran Abid,&nbsp;Uzma Farooq,&nbsp;Kashif Ishaq,&nbsp;Nurhizam Safie,&nbsp;Adnan Abid","doi":"10.1155/hbe2/9915839","DOIUrl":"https://doi.org/10.1155/hbe2/9915839","url":null,"abstract":"<p>The pedagogical methodologies have been influenced and improved with the help of many useful technological and other interventions. In the past, many efforts have been made to blend project-based learning (PBL) with gamification for a variety of domains. However, it is significant to construct a systematic framework of gamified project–based learning that can be used as a reference for designing and executing different courses in different educational settings. Hence, this research proposes a framework named MyGamify that comprises components including content domain, PBL, gamification, and a feedback system. This can be used as a reference framework for the instructors to design a course to be taught using PBL, augmented with gamification, for an improved learning experience. The framework has been formally validated by involving relevant experts, and it has been implemented with the help of an application that is exposed through web and mobile interfaces. Subsequently, to evaluate the effectiveness of the proposed framework, a longitudinal study has been conducted involving nearly 300 students and faculty members from two different institutions, whereby the course introduction to database systems has been redesigned accordingly and taught to the students of three different batches in the involved institutions using the following three different methods: (a) project at the end of the semester, (b) project throughout the semester, and (c) project throughout the semester blended with gamification. The data gathered by this study has been analyzed to identify the fulfillment of learning outcomes, students’ involvement, and percentage of project completion. The analysis reveals that the students performed well when combining PBL with gamification. It helped improve students’ involvement, better completion of projects, and better accomplishment of learning objectives by practicing the concepts throughout the semester on a well-defined project in a gamified environment.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/9915839","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143689039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Beyond Reality: Investigating the Power of Scarcity and Rarity on Consumer Attitudes in Metaverse Fashion Retail","authors":"Claudio Schapsis,&nbsp;Petru Micu,&nbsp;Nikki Wingate","doi":"10.1155/hbe2/7290117","DOIUrl":"https://doi.org/10.1155/hbe2/7290117","url":null,"abstract":"<p>This research explores consumer attitudes and behavior in a metaverse retailing environment, mainly focusing on how perceptions of scarcity and rarity influence consumers’ views of purchasing virtual wearables. Our findings diverge from preconceived notions about scarcity in physical/online retail, opening the door to a new understanding of how metaverse citizens may perceive scarcity of products. While it may appear simple to assume that physical-world strategies can seemingly be exported to virtual worlds, we uncovered a more complex story. The influence of the supply (availability) information on consumer attitudes in the metaverse is mediated by consumers’ need for uniqueness. Specifically, seeing the virtual offerings as relatively abundant increased consumers’ need for uniqueness, which improved the likelihood of purchase, a puzzling result. The mystery is better understood when considering how all items in exclusive collections in the metaverse can preserve their rare status, thereby fully separating scarcity and rarity. Unlike in physical retail environments, our findings indicate an interaction: high product availability (low scarcity) increases the likelihood of purchasing only when product rarity is high. These surprising results provide novel insights for academics and practitioners to consider the combinatorial effects of availability information and product rarity, as well as the virtual customers’ characteristics, particularly their need for uniqueness as a mediator to their attitudes toward virtual products.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/7290117","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143689156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Leveraging Machine Learning to Analyze Influencer Credibility’s Impact on Brand Admiration and Consumer Purchase Intent in Social Media Marketing","authors":"Karam Zaki,&nbsp;Abrar Alhomaid,&nbsp;Hany Shared","doi":"10.1155/hbe2/9959697","DOIUrl":"https://doi.org/10.1155/hbe2/9959697","url":null,"abstract":"<p>This study harnesses the power of machine learning to unravel the intricate dynamics of influencer credibility in shaping brand admiration and consumer purchase intent within the realm of social media marketing. A survey of 423 consumers, analyzed using JASP software and advanced structural equation modeling (SEM), provides a data-driven lens into how credibility dimensions—experience, trustworthiness, attractiveness, and conformity—influence consumer perceptions and actions. Findings highlight the pivotal roles of experience and trustworthiness in fostering brand admiration, while attractiveness yields inconclusive results. Conformity emerges as a subtle yet significant factor in driving purchase intent. Notably, brand admiration serves as a critical intermediary, bridging the gap between influencer credibility and consumer purchase decisions. This research underscores the transformative potential of machine learning in decoding consumer behavior, offering fresh insights for marketers aiming to optimize influencer-driven campaigns in the ever-evolving digital landscape.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/9959697","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143646323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fear of Missing Out in an Online Context and Dysfunctional Risks in Adolescents","authors":"Jessica Ortega-Barón,&nbsp;Joaquín González-Cabrera,&nbsp;Adoración Díaz-López,&nbsp;Raquel Escortell,&nbsp;Maria J. Arroyo-González,&nbsp;Juan M. Machimbarrena","doi":"10.1155/hbe2/4374492","DOIUrl":"https://doi.org/10.1155/hbe2/4374492","url":null,"abstract":"<p>Fear of missing out (FoMO) is a problematic kind of attachment related to the distress caused by knowing that others are having rewarding experiences of which one is not a part. Although this feeling can negatively impact the lives of adolescents, the relationship between FoMO and other risks of dysfunctional use of the Internet in this age range is little explored. Furthermore, there is a gap in the online FoMO assessment instruments for this age bracket. Therefore, the primary objective of this study was to evaluate the relationships between FoMO and problematic social networking site (PSNS) usage, nomophobia, and Internet gaming disorder (IGD). A secondary objective was to validate the Fear of Missing Out in the Online Context in Adolescent (FoMO-OA) scale. Differences according to sex and academic course were also analysed. An instrumental, analytical, and cross-sectional study was conducted with 3569 students aged 11–14 years (1794 males, 50.3%). The results indicate significant and positive relationships between FoMO, PSNS, nomophobia, and IGD. Users of social networks experienced significantly more FoMO (<i>p</i> &lt; 0.001). Moreover, the FoMO-OA was validated with sufficient guarantees of validity and reliability. We obtained higher scores for girls and students in higher grades (<i>p</i> &lt; 0.001). These results are particularly interesting for future prevention programs and parental online mediation strategies.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/4374492","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143622615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}