金融科技企业组织文化在人工智能整合中的作用:综合分析

IF 3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY
Raed Walid Al-Smadi
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引用次数: 0

摘要

该研究考察了在约旦的情况下,人工智能的采用、工人培训、采用人工智能的客户沟通、监管意识和客户满意度之间的关系。通过对308名了解变量的参与者应用SmartPLS软件,研究结果提供了采用人工智能,工人培训和客户沟通对客户满意度的中心作用。组织文化在人工智能的采用和客户满意度之间也起着关键的调节作用。研究结果为第一个阿拉伯王国的从业者和政策执行者提供了深刻的政策建议,以嵌入人工智能的采用,优先考虑工人教育,并保持积极的组织文化,以获得客户满意度和实现长期业务目标。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

A Deep Dive Into the Role of Organizational Culture in AI Integration Within FinTech: A Comprehensive Analysis

A Deep Dive Into the Role of Organizational Culture in AI Integration Within FinTech: A Comprehensive Analysis

The study examines the associations between the adoption of AI, worker training, customer communication by the adoption of AI, and regulatory awareness and customer satisfaction in the Jordan context. Through the application of SmartPLS software on 308 participants who have knowledge of the variables, the study findings provide the centrality of the adoption of AI, worker training, and customer communication to customer satisfaction. Organizational culture also has the key role to play as the moderator between the adoption of AI and customer satisfaction. The study findings provide insightful policy recommendations to practitioners and policy implementers in the context of the first Arab Kingdom to embed the adoption of AI, prioritize worker education, and maintain the positive organizational culture to obtain customer satisfaction and realize the long-term business goals.

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来源期刊
Human Behavior and Emerging Technologies
Human Behavior and Emerging Technologies Social Sciences-Social Sciences (all)
CiteScore
17.20
自引率
8.70%
发文量
73
期刊介绍: Human Behavior and Emerging Technologies is an interdisciplinary journal dedicated to publishing high-impact research that enhances understanding of the complex interactions between diverse human behavior and emerging digital technologies.
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