Human Behavior and Emerging Technologies最新文献

{"title":"Qualitative Insights Into Cancel Culture Prevention, Its Potential Individual Impacts, and How to Explore them","authors":"Tiago Rôxo Aguiar,&nbsp;Diniz Lopes,&nbsp;Thomas R. Brooks","doi":"10.1155/hbe2/8479135","DOIUrl":"https://doi.org/10.1155/hbe2/8479135","url":null,"abstract":"<p>The concept of cancel culture has gained traction over the past 10 years, with the continuous rise of social media and online platforms. The limited literature on this topic tends to focus on possible definitions and characteristics. However, we have yet to fully understand how cancel culture, canceling, and canceling prevention impact individuals and their lives. As such, we set out to build an empirical base that would allow us to delimit, understand, and study these individual impacts of cancel culture by proposing a new model—the pressure for a perfect conduct (PPC) model. We interviewed 20 people from different age groups to understand how cancel culture impacts their lives and which variables could be related to the pressure that derives from it. We also gathered data on their opinion regarding our proposed model and key variable, “PPC.” Our results seem to indicate that our model and the PPC variable can be used in the study of cancel culture’s individual impacts. Additionally, participants posited that this pressure negatively impacts individuals’ mental health, opinion construction, and social media participation. Furthermore, they reported that cancelling can be performed by and to anyone, not being limited to powerful figures. Further results and potential future studies are discussed. This work can help unlock future research on the topic by bringing forth a novel way to tackle it, as well as by exploring some of cancel culture’s implications at an individual level.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/8479135","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143564824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students’ Selection of Higher Education Institutions in Developing Countries","authors":"Ghaith Al-Abdallah,&nbsp;Karim Ababakr","doi":"10.1155/hbe2/5510524","DOIUrl":"https://doi.org/10.1155/hbe2/5510524","url":null,"abstract":"<p>This study is aimed at determining the primary factors influencing students’ selection of higher education institutions in the relatively newly formed region of Kurdistan Region of Iraq (KRI). It investigates how students’ characteristics moderate the selection process and explores the mediating effect of digital versus traditional marketing communication tools employed by higher education institutions in shaping students’ choices. Three main hypotheses were formulated based on a literature review, and data were collected online from a convenience snowball sample of 1058 freshman undergraduate and postgraduate students enrolled in higher education institutions in the KRI at the time of the data collection. The study mainly found that academic quality and reputation, variety of programs, and social benefits have statistically significant direct impacts on the selection of higher education institutions. The study also found that, among the student characteristics variables, only gender and family income had a significant direct moderating effect. All the marketing communication mix tools, digital and traditional, have a significant positive mediating effect. However, digital advertisement has the greatest mediating effect in comparison to other tools. Higher education institutions should take the results of this study into consideration when developing their positioning and communication strategies.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/5510524","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143554321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From Interaction to Loyalty: The Role of Digital Engagement in Automobile Consumers","authors":"Sid Terason,&nbsp;Pirayut Pattanayanon,&nbsp;Chaithanaskorn Phawitpiriyakliti","doi":"10.1155/hbe2/9912657","DOIUrl":"https://doi.org/10.1155/hbe2/9912657","url":null,"abstract":"<p>This study investigates the impact of digital brand interaction on brand loyalty in Thailand’s automotive consumers, focusing on the mediating role of customer relationship quality. It hypothesizes that different types of digital brand interaction—information-based, interaction-based, and service-based—have varying effects on brand loyalty and customer relationship quality. The participants were 605 car owners from Bangkok, who responded to a structured questionnaire. Employing structural equation modeling, this research analyzed how these types of digital brand interaction influence brand loyalty through customer relationship quality. The digital brand interaction was categorized into three types: information-based interaction involving passive content delivery, interaction-based interaction that facilitate two-way communication, and service-based interaction providing customer support and services. The outcome measures focused on the perceived customer relationship quality and brand loyalty as influenced by these types of interaction. The findings revealed that information-based interaction had a negligible effect on both customer relationship quality and brand loyalty, indicating that mere provision of information is insufficient to foster loyalty. Conversely, interaction-based interaction significantly enhanced customer relationship quality and, subsequently, brand loyalty. Service-based interaction also positively impacted these variables but to a lesser extent than interactive methods, underscoring the importance of emotional connections facilitated by digital brand interaction. Conclusively, the study suggests that the effectiveness of digital brand interaction in enhancing brand loyalty significantly relies on their capacity to improve customer relationship quality. These insights are crucial for marketers in the automotive industry aiming at leveraging digital platforms for more effective customer engagement and retention strategies in a competitive market.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/9912657","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143533522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Geospatial and Linguistic Analysis of Twitter Behavioral Trends: Examining the Impact of Socioeconomic Development on Social Media Use","authors":"Shahab Saquib Sohail,&nbsp;Mohammad Muzammil Khan,&nbsp;Dag Øivind Madsen,&nbsp;M. Afshar Alam,&nbsp;Reyazur Rashid Irshad","doi":"10.1155/hbe2/1376983","DOIUrl":"https://doi.org/10.1155/hbe2/1376983","url":null,"abstract":"<p>This paper presents an analysis of Twitter (now X), one of the largest social media platforms, aimed at exploring behavioral trends. The objective of this study is to examine geographical and language differences, frequent user patterns, and contributing countries on Twitter. Utilizing a dataset comprising 49,945,240 tweets from 12,845,715 users across 237 countries and 64 languages, we investigate the relationship between human development indices and tweet generation rates. Our findings reveal that countries with higher human development indices tend to generate more tweets, supporting theories of social change and cultural evolution. Additionally, we identify notable linguistic trends, with users predominantly tweeting in native languages, except in countries like India, where English dominates despite linguistic diversity. We also observe that a select group of countries, particularly the United States, accounts for a significant portion of retweets, highlighting retweeting as a widespread behavior in contrast to original tweet creation. These insights contribute to a broader understanding of user behavior on Twitter and provide a nuanced view of the interplay between socioeconomic factors and digital engagement on a global scale.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/1376983","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143533446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Behavioral Dynamics of Smart Home Adoption: A PLS-SEM Study in Emerging Markets","authors":"Bora Ly,&nbsp;Romny Ly,&nbsp;Sokhom Ma","doi":"10.1155/hbe2/8229802","DOIUrl":"https://doi.org/10.1155/hbe2/8229802","url":null,"abstract":"<p>This study investigates the adoption of smart home technologies (SHTs) in Cambodia by integrating the unified theory of acceptance and use of technology (UTAUT) and diffusion of innovation (DOI) theories, a novel approach in an emerging market context. Focusing on effort expectancy, social influence, and facilitating conditions such as infrastructure reliability and technological support, this study analyzes quantitative data from 379 Cambodian users using partial least squares structural equation modeling (PLS-SEM). The results indicate that effort expectancy significantly drives SHT adoption, aligning with UTAUT and DOI frameworks. Social influence and robust facilitating conditions are crucial for promoting SHT adoption. These findings imply that policymakers should enhance infrastructure and provide technological support, whereas businesses should leverage social networks to facilitate SHT integration. This study offers essential insights for designing effective technology adoption strategies in emerging markets by accounting for the local cultural and infrastructural dynamics.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/8229802","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143530427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unlocking Cybersecurity: A Game-Changing Framework for Training and Awareness—A Systematic Review","authors":"Kiran Amjad,&nbsp;Kashif Ishaq,&nbsp;Naeem A. Nawaz,&nbsp;Fadhilah Rosdi,&nbsp;Abdul Basit Dogar,&nbsp;Fawad Ali Khan","doi":"10.1155/hbe2/9982666","DOIUrl":"https://doi.org/10.1155/hbe2/9982666","url":null,"abstract":"<p>Recent advancements in computer science have led to the automation of many business processes. However, this increased automation has also escalated cyber threats and attacks alarmingly, as most data breaches are attributed to human errors, which are critical in these incidents. The primary cause is a lack of cybersecurity awareness and insufficient hands-on experience in real-world scenarios. Serious game frameworks offer a promising solution by surpassing traditional learning methods and addressing cybersecurity education’s complex and evolving nature. This research employs the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) technique to systematically analyze various studies, using a snowballing method to select relevant resources. The study conducted a systematic literature review of 68 selected studies within the domains of serious games and cybersecurity training, aiming at evaluating the contributions of other researchers. The review examined different frameworks, tools, technologies, methodologies, and serious games developed for cybersecurity training over the past 5 years. The key findings demonstrate that serious games can effectively engage learners, facilitating knowledge sharing within realistic cybersecurity environments. Additionally, the review assessed the methodologies used to evaluate these serious games across different educational settings. Finally, the study underscores the need for a structured classification of research in the cybersecurity domain, leveraging serious game frameworks along with its taxonomy. This classification would provide a clear direction for future research, building on the evaluation of techniques from previous studies.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/9982666","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143513527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Smart Retail Using Electronic Shelf Label (ESL): From Customer Well-Being to Posttransaction Shopping Experience Across Gender","authors":"Nila Armelia Windasari,&nbsp;Fitri Aprilianty,&nbsp;Darren Jonathan Ovani","doi":"10.1155/hbe2/3237727","DOIUrl":"https://doi.org/10.1155/hbe2/3237727","url":null,"abstract":"<p>An electronic shelf label (ESL) is one of the many intelligent retail applications developed to improve shopping experience. The research of the impact of retail technology on human well-being is, however, limited. The purpose of this research is to investigate how the characteristics of ESLs influence the well-being of customers and subsequently affect posttransaction behavior. A total of 305 individuals participated in the survey, and the results were analyzed using a technique known as partial least squares structural equation modeling (PLS-SEM). A considerable influence on consumer well-being (both subjective well-being (SWB) and psychological well-being (PWB), respectively) is affected by ESL elements such as customer attraction (CA), improved product information (EPI), and unmanned shopping experience (USE). Additionally, customer well-being components (SWB and PWB) affect customer postpurchase behavior, including positive word of mouth (PWOM) and customers’ willingness to pay for premium (WTP). Based on the findings, it has been determined that SWB influences WTP, while PWB has a considerable positive impact on PWOM, ultimately also resulting in WTP. Additionally, the findings demonstrated that the frequency of shopping positively influenced the willingness to spend more. This research is aimed at giving empirical evidence on smart retailing in the form of ESL features on customer happiness and how it affects postpurchase customer behavior. In addition, the research discovered differences in the use of in-store technology depending on gender.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/3237727","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143513856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"More Than Just a Buzzword—Mapping the Evolution of Research on Cancel Culture in Social Sciences","authors":"Gergely Ferenc Lendvai","doi":"10.1155/hbe2/4671293","DOIUrl":"https://doi.org/10.1155/hbe2/4671293","url":null,"abstract":"<p>The study investigates the phenomenon of cancel culture within social sciences from 2016 to 2023. Utilizing a scientometric perspective, it analyzes the evolution, themes, and visibility of academic publications on cancel culture. The research employs cocitation and keyword co-occurrence analyses using CiteSpace and VOSviewer based on data extracted from the Scopus database. The main findings reveal a significant increase in research volume starting in 2021, particularly influenced by the COVID-19 pandemic. Five major thematic clusters are identified: deplatforming, cultural conflicts, intersections (politics, philosophy, and popular culture), racism and repercussions, and celebrities. Key influential works and authors, such as Rogers and Gillespie, are highlighted for their substantial citation impact. The study concludes that cancel culture is a complex, interdisciplinary field, continually evolving with significant scholarly interest and diverse research areas.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/4671293","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143513649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"It Is a Match!: Understanding the Perceived Effectiveness of Mobile Dating Applications for Forming Romantic Relationships","authors":"Michael R. Langlais,&nbsp;Celia T. Lee","doi":"10.1155/hbe2/6632908","DOIUrl":"https://doi.org/10.1155/hbe2/6632908","url":null,"abstract":"<p>Current research suggests that some emerging adults may not view mobile dating applications (MDAs) as helpful for forming relationships, rather seeing the applications as a means for sexual encounters or entertainment. The goal of this study is to examine young adults’ perceptions of the effectiveness of using MDAs for forming romantic relationships. Data come from a sample of college students (<i>N</i> = 165) and a community sample (<i>N</i> = 238) who completed an online survey regarding their experiences with MDAs, their motivations for using MDAs, and their perceptions of the effectiveness of MDAs in forming relationships. Participants were neutral regarding whether MDAs were useful in forming romantic relationships, although 41.1% of individuals who had ever used a MDA formed a serious romantic relationship with someone they met on a MDA. Time spent on MDAs was positively associated with participants’ perceived effectiveness of MDAs for forming relationships, but motivations for using MDAs did not predict participants’ perceptions of the effectiveness of MDAs for forming relationships, nor did MDA motivations moderate the association between MDA use and perceptions of MDA effectiveness for forming relationships. Although the motivations to use MDAs vary, time spent on MDAs is more strongly related to believing that MDAs are helpful for relationship formation. Suggestions for MDA use are discussed.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/6632908","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143490008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring Game-Based Inquiry Learning Application in a Maritime Science Museum: A Visitors’ Perspective","authors":"Sohaib Ahmed,&nbsp;Muhammad Zeeshan,&nbsp;David Parsons,&nbsp;Osama Rehman,&nbsp;Zeeshan Ahmed,&nbsp;Adnan Ahmad,&nbsp;Faizan Ahmad","doi":"10.1155/hbe2/8284489","DOIUrl":"https://doi.org/10.1155/hbe2/8284489","url":null,"abstract":"<p>This article brings together the concepts of emerging technologies, game-based learning (GBL), and inquiry learning to conduct a research study undertaken in a maritime science museum. Over the last decade, the potential benefits of emerging technologies have enabled game-based inquiry activities in formal and informal pedagogical contexts. The use of ontologies has also grown significantly in representing learning content. In the science museum literature, there are a few applications found wherein ontologies are used for generating adaptive learning content. However, no study has been found in the literature that targets GBL for museum inquiry activities through emerging technologies using an ontology-driven approach. This paper outlines the results and analyses of research conducted on an ontology-driven GBL inquiry application, MUSEON. For evaluation purposes, the M3 evaluation framework was used and tested with 86 random visitors to explore visitors’ perspectives regarding the effectiveness of MUSEON. The results were encouraging as 71.6% of visitors were satisfied with their learning experiences in a game-based environment. Further, the experimental group performed well (74.6% score) in comparison with the control group (56.4% score) during inquiry learning activities about the maritime science museum exhibits.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/8284489","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143481344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}