Human Behavior and Emerging Technologies最新文献

{"title":"Examining the Role of Prompt Engineering in Utilizing Generative AI Tools for Lesson Planning: Insights From Teachers’ Experiences and Perceptions","authors":"Areej ElSayary,&nbsp;Mohammad Amin Kuhail,&nbsp;Zeina Hojeij","doi":"10.1155/hbe2/9986139","DOIUrl":"https://doi.org/10.1155/hbe2/9986139","url":null,"abstract":"<p>The purpose of this study is to explore the role of prompt engineering in utilizing GenAI tools like EduAid, Magic School, and ChatGPT to enhance lesson planning efficiency and content relevance. Additionally, it highlights the need for AI literacy and continuous professional development to align AI outputs with diverse student needs. A qualitative case study was used to collect data from 17 high school teachers from private and governmental schools. Document analysis, written reflections, and focus group talks were used as data sources to get detailed information about how the teachers used and thought about GenAI tools. The results show that effective prompts helped teachers use GenAI tools better, which makes lesson planning and material more relevant. Teachers emphasized that AI-generated material needed to be constantly improved to better meet the needs of all of their students. This study highlights the importance of developing AI literacy through continuous professional training to effectively enable teachers to integrate AI tools into their teaching practices.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/9986139","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143689953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigating the Acceptance Factors of Marketing Systems Based on Artificial Intelligence in Small Industrial Companies","authors":"Mehran Akhondi,&nbsp;Hossein Bodaghi Khajeh Noubar,&nbsp;Hakimeh Niky Esfahlan,&nbsp;Amir Najafi","doi":"10.1155/hbe2/6684735","DOIUrl":"https://doi.org/10.1155/hbe2/6684735","url":null,"abstract":"<p>The adoption of artificial intelligence (AI) based marketing systems by companies is increasing. These systems can help companies improve their marketing performance, increase their market share, and reduce their marketing costs. Few researchers, in this regard, have sought to investigate the causes of the nonacceptance of marketing systems based on AI. This article uses the qualitative research method to identify the effective factors in the adoption of marketing systems based on AI. The current study is practical in aim and qualitative in essence, utilizing an exploratory methodology. The statistical population of the research includes 238 studies including articles on the factors of acceptance of marketing systems based on AI between 2019 and 2024. The data collection tool was selected in the form of a systematic review and library studies of literature and previous researches, and the research method is the meta-synthesis of Sandelowski and Barroso. The sampling method is also selected based on the entry and exit criteria of the PRISMA (preferred reporting items for systematic reviews and meta-analyses) method. PRISMA is a framework for evaluating and enhancing the quality of review articles and scientific studies through systematic review and meta-synthesis. The findings of this research show that the four factors of functional expectations, usage expectations, organizational factors, and user intent have a significant effect on the acceptance of these systems. Companies that promote a culture of learning and embracing innovation are more likely to adopt these systems. These findings can help companies to increase the adoption of AI-based marketing systems in their organization.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/6684735","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143689233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Framework for Designing Courses by Synergizing Project-Based Learning With Gamification","authors":"Muhammad Ishaq,&nbsp;Kamran Abid,&nbsp;Uzma Farooq,&nbsp;Kashif Ishaq,&nbsp;Nurhizam Safie,&nbsp;Adnan Abid","doi":"10.1155/hbe2/9915839","DOIUrl":"https://doi.org/10.1155/hbe2/9915839","url":null,"abstract":"<p>The pedagogical methodologies have been influenced and improved with the help of many useful technological and other interventions. In the past, many efforts have been made to blend project-based learning (PBL) with gamification for a variety of domains. However, it is significant to construct a systematic framework of gamified project–based learning that can be used as a reference for designing and executing different courses in different educational settings. Hence, this research proposes a framework named MyGamify that comprises components including content domain, PBL, gamification, and a feedback system. This can be used as a reference framework for the instructors to design a course to be taught using PBL, augmented with gamification, for an improved learning experience. The framework has been formally validated by involving relevant experts, and it has been implemented with the help of an application that is exposed through web and mobile interfaces. Subsequently, to evaluate the effectiveness of the proposed framework, a longitudinal study has been conducted involving nearly 300 students and faculty members from two different institutions, whereby the course introduction to database systems has been redesigned accordingly and taught to the students of three different batches in the involved institutions using the following three different methods: (a) project at the end of the semester, (b) project throughout the semester, and (c) project throughout the semester blended with gamification. The data gathered by this study has been analyzed to identify the fulfillment of learning outcomes, students’ involvement, and percentage of project completion. The analysis reveals that the students performed well when combining PBL with gamification. It helped improve students’ involvement, better completion of projects, and better accomplishment of learning objectives by practicing the concepts throughout the semester on a well-defined project in a gamified environment.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/9915839","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143689039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Beyond Reality: Investigating the Power of Scarcity and Rarity on Consumer Attitudes in Metaverse Fashion Retail","authors":"Claudio Schapsis,&nbsp;Petru Micu,&nbsp;Nikki Wingate","doi":"10.1155/hbe2/7290117","DOIUrl":"https://doi.org/10.1155/hbe2/7290117","url":null,"abstract":"<p>This research explores consumer attitudes and behavior in a metaverse retailing environment, mainly focusing on how perceptions of scarcity and rarity influence consumers’ views of purchasing virtual wearables. Our findings diverge from preconceived notions about scarcity in physical/online retail, opening the door to a new understanding of how metaverse citizens may perceive scarcity of products. While it may appear simple to assume that physical-world strategies can seemingly be exported to virtual worlds, we uncovered a more complex story. The influence of the supply (availability) information on consumer attitudes in the metaverse is mediated by consumers’ need for uniqueness. Specifically, seeing the virtual offerings as relatively abundant increased consumers’ need for uniqueness, which improved the likelihood of purchase, a puzzling result. The mystery is better understood when considering how all items in exclusive collections in the metaverse can preserve their rare status, thereby fully separating scarcity and rarity. Unlike in physical retail environments, our findings indicate an interaction: high product availability (low scarcity) increases the likelihood of purchasing only when product rarity is high. These surprising results provide novel insights for academics and practitioners to consider the combinatorial effects of availability information and product rarity, as well as the virtual customers’ characteristics, particularly their need for uniqueness as a mediator to their attitudes toward virtual products.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/7290117","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143689156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Leveraging Machine Learning to Analyze Influencer Credibility’s Impact on Brand Admiration and Consumer Purchase Intent in Social Media Marketing","authors":"Karam Zaki,&nbsp;Abrar Alhomaid,&nbsp;Hany Shared","doi":"10.1155/hbe2/9959697","DOIUrl":"https://doi.org/10.1155/hbe2/9959697","url":null,"abstract":"<p>This study harnesses the power of machine learning to unravel the intricate dynamics of influencer credibility in shaping brand admiration and consumer purchase intent within the realm of social media marketing. A survey of 423 consumers, analyzed using JASP software and advanced structural equation modeling (SEM), provides a data-driven lens into how credibility dimensions—experience, trustworthiness, attractiveness, and conformity—influence consumer perceptions and actions. Findings highlight the pivotal roles of experience and trustworthiness in fostering brand admiration, while attractiveness yields inconclusive results. Conformity emerges as a subtle yet significant factor in driving purchase intent. Notably, brand admiration serves as a critical intermediary, bridging the gap between influencer credibility and consumer purchase decisions. This research underscores the transformative potential of machine learning in decoding consumer behavior, offering fresh insights for marketers aiming to optimize influencer-driven campaigns in the ever-evolving digital landscape.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/9959697","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143646323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fear of Missing Out in an Online Context and Dysfunctional Risks in Adolescents","authors":"Jessica Ortega-Barón,&nbsp;Joaquín González-Cabrera,&nbsp;Adoración Díaz-López,&nbsp;Raquel Escortell,&nbsp;Maria J. Arroyo-González,&nbsp;Juan M. Machimbarrena","doi":"10.1155/hbe2/4374492","DOIUrl":"https://doi.org/10.1155/hbe2/4374492","url":null,"abstract":"<p>Fear of missing out (FoMO) is a problematic kind of attachment related to the distress caused by knowing that others are having rewarding experiences of which one is not a part. Although this feeling can negatively impact the lives of adolescents, the relationship between FoMO and other risks of dysfunctional use of the Internet in this age range is little explored. Furthermore, there is a gap in the online FoMO assessment instruments for this age bracket. Therefore, the primary objective of this study was to evaluate the relationships between FoMO and problematic social networking site (PSNS) usage, nomophobia, and Internet gaming disorder (IGD). A secondary objective was to validate the Fear of Missing Out in the Online Context in Adolescent (FoMO-OA) scale. Differences according to sex and academic course were also analysed. An instrumental, analytical, and cross-sectional study was conducted with 3569 students aged 11–14 years (1794 males, 50.3%). The results indicate significant and positive relationships between FoMO, PSNS, nomophobia, and IGD. Users of social networks experienced significantly more FoMO (<i>p</i> &lt; 0.001). Moreover, the FoMO-OA was validated with sufficient guarantees of validity and reliability. We obtained higher scores for girls and students in higher grades (<i>p</i> &lt; 0.001). These results are particularly interesting for future prevention programs and parental online mediation strategies.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/4374492","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143622615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Qualitative Insights Into Cancel Culture Prevention, Its Potential Individual Impacts, and How to Explore them","authors":"Tiago Rôxo Aguiar,&nbsp;Diniz Lopes,&nbsp;Thomas R. Brooks","doi":"10.1155/hbe2/8479135","DOIUrl":"https://doi.org/10.1155/hbe2/8479135","url":null,"abstract":"<p>The concept of cancel culture has gained traction over the past 10 years, with the continuous rise of social media and online platforms. The limited literature on this topic tends to focus on possible definitions and characteristics. However, we have yet to fully understand how cancel culture, canceling, and canceling prevention impact individuals and their lives. As such, we set out to build an empirical base that would allow us to delimit, understand, and study these individual impacts of cancel culture by proposing a new model—the pressure for a perfect conduct (PPC) model. We interviewed 20 people from different age groups to understand how cancel culture impacts their lives and which variables could be related to the pressure that derives from it. We also gathered data on their opinion regarding our proposed model and key variable, “PPC.” Our results seem to indicate that our model and the PPC variable can be used in the study of cancel culture’s individual impacts. Additionally, participants posited that this pressure negatively impacts individuals’ mental health, opinion construction, and social media participation. Furthermore, they reported that cancelling can be performed by and to anyone, not being limited to powerful figures. Further results and potential future studies are discussed. This work can help unlock future research on the topic by bringing forth a novel way to tackle it, as well as by exploring some of cancel culture’s implications at an individual level.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/8479135","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143564824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students’ Selection of Higher Education Institutions in Developing Countries","authors":"Ghaith Al-Abdallah,&nbsp;Karim Ababakr","doi":"10.1155/hbe2/5510524","DOIUrl":"https://doi.org/10.1155/hbe2/5510524","url":null,"abstract":"<p>This study is aimed at determining the primary factors influencing students’ selection of higher education institutions in the relatively newly formed region of Kurdistan Region of Iraq (KRI). It investigates how students’ characteristics moderate the selection process and explores the mediating effect of digital versus traditional marketing communication tools employed by higher education institutions in shaping students’ choices. Three main hypotheses were formulated based on a literature review, and data were collected online from a convenience snowball sample of 1058 freshman undergraduate and postgraduate students enrolled in higher education institutions in the KRI at the time of the data collection. The study mainly found that academic quality and reputation, variety of programs, and social benefits have statistically significant direct impacts on the selection of higher education institutions. The study also found that, among the student characteristics variables, only gender and family income had a significant direct moderating effect. All the marketing communication mix tools, digital and traditional, have a significant positive mediating effect. However, digital advertisement has the greatest mediating effect in comparison to other tools. Higher education institutions should take the results of this study into consideration when developing their positioning and communication strategies.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/5510524","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143554321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From Interaction to Loyalty: The Role of Digital Engagement in Automobile Consumers","authors":"Sid Terason,&nbsp;Pirayut Pattanayanon,&nbsp;Chaithanaskorn Phawitpiriyakliti","doi":"10.1155/hbe2/9912657","DOIUrl":"https://doi.org/10.1155/hbe2/9912657","url":null,"abstract":"<p>This study investigates the impact of digital brand interaction on brand loyalty in Thailand’s automotive consumers, focusing on the mediating role of customer relationship quality. It hypothesizes that different types of digital brand interaction—information-based, interaction-based, and service-based—have varying effects on brand loyalty and customer relationship quality. The participants were 605 car owners from Bangkok, who responded to a structured questionnaire. Employing structural equation modeling, this research analyzed how these types of digital brand interaction influence brand loyalty through customer relationship quality. The digital brand interaction was categorized into three types: information-based interaction involving passive content delivery, interaction-based interaction that facilitate two-way communication, and service-based interaction providing customer support and services. The outcome measures focused on the perceived customer relationship quality and brand loyalty as influenced by these types of interaction. The findings revealed that information-based interaction had a negligible effect on both customer relationship quality and brand loyalty, indicating that mere provision of information is insufficient to foster loyalty. Conversely, interaction-based interaction significantly enhanced customer relationship quality and, subsequently, brand loyalty. Service-based interaction also positively impacted these variables but to a lesser extent than interactive methods, underscoring the importance of emotional connections facilitated by digital brand interaction. Conclusively, the study suggests that the effectiveness of digital brand interaction in enhancing brand loyalty significantly relies on their capacity to improve customer relationship quality. These insights are crucial for marketers in the automotive industry aiming at leveraging digital platforms for more effective customer engagement and retention strategies in a competitive market.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/9912657","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143533522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Geospatial and Linguistic Analysis of Twitter Behavioral Trends: Examining the Impact of Socioeconomic Development on Social Media Use","authors":"Shahab Saquib Sohail,&nbsp;Mohammad Muzammil Khan,&nbsp;Dag Øivind Madsen,&nbsp;M. Afshar Alam,&nbsp;Reyazur Rashid Irshad","doi":"10.1155/hbe2/1376983","DOIUrl":"https://doi.org/10.1155/hbe2/1376983","url":null,"abstract":"<p>This paper presents an analysis of Twitter (now X), one of the largest social media platforms, aimed at exploring behavioral trends. The objective of this study is to examine geographical and language differences, frequent user patterns, and contributing countries on Twitter. Utilizing a dataset comprising 49,945,240 tweets from 12,845,715 users across 237 countries and 64 languages, we investigate the relationship between human development indices and tweet generation rates. Our findings reveal that countries with higher human development indices tend to generate more tweets, supporting theories of social change and cultural evolution. Additionally, we identify notable linguistic trends, with users predominantly tweeting in native languages, except in countries like India, where English dominates despite linguistic diversity. We also observe that a select group of countries, particularly the United States, accounts for a significant portion of retweets, highlighting retweeting as a widespread behavior in contrast to original tweet creation. These insights contribute to a broader understanding of user behavior on Twitter and provide a nuanced view of the interplay between socioeconomic factors and digital engagement on a global scale.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2025-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/1376983","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143533446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}