Human Behavior and Emerging Technologies最新文献

{"title":"Evolving Technology Use and Embeded Security Practices Among Finnish Adolescents: A Longitudinal Study","authors":"Ali Farooq,&nbsp;Naurin Farooq Khan,&nbsp;Tahani Z. Aldahdouh,&nbsp;Reham Al Tamime,&nbsp;Niko Männikkö,&nbsp;Seppo Virtanen,&nbsp;Jouni Isoaho","doi":"10.1155/hbe2/5929363","DOIUrl":"https://doi.org/10.1155/hbe2/5929363","url":null,"abstract":"<p>The study examines Finnish adolescents′ evolving technology use and security practices across two survey waves conducted in 2018 and 2020. Adopting a longitudinal trend perspective, the study explores how adolescents′ engagement with digital devices, services, and security-related behaviors evolved over time, without attributing observed changes to a single external cause. The data were collected via online questionnaires from <i>N</i> = 280 adolescents aged 15–19. Descriptive statistics and chi-square tests with Bonferroni corrections were used to examine differences between the two measurement waves. The findings indicate notable shifts in technology use patterns, with increased use of the internet, especially for communication via email and video calling apps. Meanwhile, social media use and audio calls remained unchanged. Security practices showed mixed patterns. Improvements were observed in password management and browsing habits, whereas a significant decrease in antivirus software use was observed. The findings underscore the need for continued monitoring of adolescent digital behavior and for integrating security education within everyday technology use rather than treating it as a standalone domain.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2026 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2026-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/5929363","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148615754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Purchase Decision in Virtual Commerce: The Role of Knowledge and Exposure Among Peruvian Retail Consumers","authors":"Giuliana Del Pilar Saravia-Ramos,&nbsp;Irma Milagros Carhuancho-Mendoza,&nbsp;Dora Lourdes Ponce Yactayo,&nbsp;Fernando Alexis Nolazco Labajos","doi":"10.1155/hbe2/8549569","DOIUrl":"https://doi.org/10.1155/hbe2/8549569","url":null,"abstract":"<p>The rapid expansion of e-commerce has transformed the way consumers interact with products, brands, and digital platforms, particularly in emerging markets such as Peru. Understanding the factors that shape online purchasing decisions has therefore become increasingly relevant for both researchers and practitioners. This study examines the influence of digital media exposure and knowledge of the virtual environment on purchase decisions among Peruvian retail consumers. Using a quantitative, cross-sectional design, data were collected from 385 individuals with prior online shopping experience and analyzed through linear regression and structural equation modeling (SEM). The findings reveal that both digital exposure and knowledge significantly contribute to purchase decisions; however, knowledge of the digital environment emerged as the stronger predictor. These results suggest that successful online purchasing is not driven solely by repeated exposure to digital content but also by consumers′ familiarity with digital platforms, their confidence in online transactions, and their ability to understand the purchasing process. The study highlights the importance of developing digital environments that combine visibility with transparency, usability, and consumer empowerment. Furthermore, it provides evidence from an emerging economy, contributing to current discussions on digital consumer behavior and opening avenues for future research on trust, authenticity, and perceived risk in online commerce.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2026 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2026-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/8549569","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148615467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Prospective Effects of Uncompassionate/Compassionate Self-Responding on Adolescent Smartphone Addiction","authors":"Haofeng LING,&nbsp;Juliet Honglei CHEN,&nbsp;Hong Mian YANG,&nbsp;Guohua ZHANG,&nbsp;Joseph T. F. LAU,&nbsp;Anise M. S. WU","doi":"10.1155/hbe2/5521726","DOIUrl":"https://doi.org/10.1155/hbe2/5521726","url":null,"abstract":"<div>\u0000 \u0000 <section>\u0000 \u0000 <h3> Background</h3>\u0000 \u0000 <p>The rapid rise in smartphone use among adolescents has raised concerns about smartphone addiction (SA) and its functional impairments. Although self-compassion has been found to protect against psychopathology, the longitudinal role of its two dimensions in SA remains underexplored. Prior studies often treated self-compassion as a unidimensional construct, neglecting the distinct prospective effects of compassionate and uncompassionate self-responding (CS/UCS). The present study is aimed at investigating the prospective effect of both CS and UCS on SA symptoms and associated functional impairments.</p>\u0000 </section>\u0000 \u0000 <section>\u0000 \u0000 <h3> Method</h3>\u0000 \u0000 <p>A convenience sample of 1192 Chinese adolescents (53.2% males, <i>M</i>_age = 14.38, SD = 1.58) from 12 secondary schools in Macau China, completed two waves of anonymous surveys over 1 year.</p>\u0000 </section>\u0000 \u0000 <section>\u0000 \u0000 <h3> Results</h3>\u0000 \u0000 <p>Time-consuming and impaired social relationships were the most frequently reported functional impairments across both waves. Path analyses revealed that SA symptoms at Wave 1 (W1) significantly predicted functional impairments at Wave 2 (W2). UCS, but not CS, at W1 also predicted higher levels of SA and functional impairment at W2. Exploratory mediation analyses further demonstrated that UCS at W1 was associated with greater functional impairment at W2, both directly and indirectly via SA symptoms.</p>\u0000 </section>\u0000 \u0000 <section>\u0000 \u0000 <h3> Conclusion</h3>\u0000 \u0000 <p>This study provides longitudinal evidence that UCS, but not CS, predicts subsequent SA symptoms and functional impairments among Chinese adolescents. SA symptoms also predicted later functional impairments, highlighting the progressive impact of excessive smartphone use. These findings underscore the need to evaluate the effectiveness of time management workshops and UCS-focused interventions in reducing adolescent SA.</p>\u0000 </section>\u0000 </div>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2026 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2026-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/5521726","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148615544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How We Use Generative AI: A Scoping Review of Research on Purposes, Prompts, and Interaction Patterns","authors":"Victoria Vziatysheva","doi":"10.1155/hbe2/1733863","DOIUrl":"https://doi.org/10.1155/hbe2/1733863","url":null,"abstract":"<p>The adoption of generative AI (genAI) is rapidly growing worldwide. Capable of producing new content based on training data, genAI tools are used for a broad range of everyday tasks—from seeking health advice to completing study assignments. Yet, excessive reliance on such tools is associated with risks due to their inherent biases and inaccuracies. Thus, it is crucial to understand how users interact with genAI in different contexts. This scoping review provides the first analysis of empirical studies examining the use of genAI. Based on a review of 44 articles published between 2022 and 2025, I find that information seeking remains one of the most common motivations for using genAI, although users employ these tools for multiple tasks, including text editing and brainstorming. Research also highlights potentially concerning practices in genAI use, such as excessive copy-and-pasting of responses or biased prompting. However, I demonstrate that studies published in the first years of the widespread emergence of genAI predominantly focus on academic contexts and explore usage purposes, whereas other aspects of interaction with genAI remain understudied. Furthermore, studies largely rely on cross-sectional surveys, student samples, and descriptive analyses, which underscores the need for more representative and methodologically diverse studies, particularly those conducted among regular users of genAI.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2026 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2026-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/1733863","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148615545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Measures of Media Multitasking: A Systematic Review to Examine How These Measures Evolved Over Time to Keep Pace With Changes in Media","authors":"Kirrilee Brandon,&nbsp;Karen Murphy,&nbsp;David L. Neumann","doi":"10.1155/hbe2/3420703","DOIUrl":"https://doi.org/10.1155/hbe2/3420703","url":null,"abstract":"<p>Media multitasking (MMT) is defined as simultaneously consuming more than one stream of content and is frequently measured using the Media Use Questionnaire (MUQ). The MUQ was developed in 2009 and includes 12 media items reflective of that period. Subsequent MMT research led to the development of similar measures to examine MMT in adult and adolescent samples. The aim of this study was to review the media items listed within six widely used measures of MMT and to examine how these measures have been updated to incorporate changes as technology, media behaviours and platforms have evolved over time. A systematic review was reported in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. Citation searches were conducted on the 2009 publication and five other publications with variant MMT measures across Scopus, Web of Science and APA PsycInfo databases. A Boolean string search was also conducted across the same databases to identify additional studies using the relevant MMT measures. Title screening was conducted on 2838 articles, with 489 articles full text screened across all searches. A total 114 publications were identified as eligible for inclusion. These publications, organised by the MMT measure used, were evaluated to determine whether media were maintained, modified or omitted. The findings from the systematic review showed that the 2009 MUQ was the most frequently cited measure, with almost half the included publications retaining the original media items. Studies using the 2009 MUQ also reported the most updates to listed media. Three key modifications to the media were the inclusion of social media, grouping of video-related media and grouping of messaging-relatedmedia. Little to no alterations were observed to the media items listed in the other measures. This research highlights a key consideration to ensure MMT measures, and resultant scores accurately reflect current MMT behaviours.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2026 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2026-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/3420703","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148467166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Smart Technology Adoption: Evidence From the E-Waste Sector Employee Perspective","authors":"Amila Kasun Sampath Udage Kankanamge,&nbsp;Michael Odei Erdiaw-Kwasie,&nbsp;Matthew Abunyewah","doi":"10.1155/hbe2/3055798","DOIUrl":"https://doi.org/10.1155/hbe2/3055798","url":null,"abstract":"<p>Unsafe e-waste handling practices pose serious risks to worker safety, environmental sustainability and the recovery of valuable materials in developing economies. Although smart technologies offer significant potential to improve e-waste management, their adoption remains limited in the e-waste sector businesses and underexplored in the e-waste urban mining literature. Addressing this gap, this study examines the behavioural determinants of smart technology adoption from an employee perspective in Sri Lanka’s e-waste sector. Grounded in the Theory of Planned Behaviour (TPB), the study extends the framework by incorporating four context-specific constructs: perceived value, cultural fit, perceived anxiety and perceived knowledge. Survey data were collected from 279 employees across formal and informal sector businesses in the e-waste sector and analysed using Covariance-Based Structural Equation Modelling (CB-SEM). The results show that cultural fit and perceived knowledge positively shape behavioural drivers, whereas perceived anxiety acts as a barrier to the adoption of smart technology. Mediation analysis reveals that contextual factors influence smart technology adoption primarily through the core TPB mechanisms, while a multi-group analysis highlights behavioural differences between formal and informal sector employees. By introducing an employee-centric perspective and extending TPB with context-sensitive determinants, this study contributes to current debates in the literature and offers practical implications for policymakers and managers seeking to promote smart technology adoption in developing-country e-waste systems.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2026 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2026-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/3055798","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148467507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Bidirectional Longitudinal Relations Between Problematic Social Media Use and Loneliness Among Adolescents: The Indirect Effect of Active Use","authors":"Federica Angelini,&nbsp;Claudia Marino,&nbsp;Natale Canale,&nbsp;Gianluca Gini","doi":"10.1155/hbe2/5710890","DOIUrl":"https://doi.org/10.1155/hbe2/5710890","url":null,"abstract":"<div>\u0000 \u0000 <section>\u0000 \u0000 <h3> Objective</h3>\u0000 \u0000 <p>Problematic social media use (PSMU) and loneliness among adolescents are closely linked, yet research findings remain inconsistent due to cross-sectional and adult-centered studies. Moreover, limited studies have explored how specific social media activities contribute to both PSMU and loneliness. This study examined the bidirectional relationship between PSMU and loneliness, focusing on the indirect effect of active social media use (self- vs. other-oriented use).</p>\u0000 </section>\u0000 \u0000 <section>\u0000 \u0000 <h3> Methods</h3>\u0000 \u0000 <p>A sample of 1185 Italian adolescents (59.3% female, <i>M</i>_age = 15.97 years) completed self-report measures at two timepoints, 6 months apart. A cross-lagged path analysis was employed.</p>\u0000 </section>\u0000 \u0000 <section>\u0000 \u0000 <h3> Results</h3>\u0000 \u0000 <p>Bidirectional associations were found from T1 loneliness to T2 PSMU, and from T1 PSMU to T2 loneliness, while controlling for autoregressive effects. At T1, PSMU and loneliness were linked to both other-oriented and self-oriented social media use. However, higher other-oriented use was related to increased T2 PSMU, whereas higher self-oriented use was associated with greater T2 loneliness. Two significant indirect effects emerged: PSMU at T1 was associated with T2 loneliness via self-oriented use, and T1 PSMU was linked to T2 PSMU through other-oriented use.</p>\u0000 </section>\u0000 \u0000 <section>\u0000 \u0000 <h3> Conclusions</h3>\u0000 \u0000 <p>Contrary to expectations, lonely adolescents avoided active social media engagement, failing to mitigate their social difficulties online. Thus, other factors beyond active use may contribute to PSMU. Meanwhile, problematic users who engaged in active use faced an increased risk of both PSMU and loneliness 6 months later. These findings highlight the complexity of adolescent social media use and suggest that interventions should consider different engagement patterns to address PSMU and loneliness effectively.</p>\u0000 </section>\u0000 </div>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2026 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2026-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/5710890","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148467159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Pilot Study of a Gamified CBT-Based Digital Approach for Body Image Distress and Appearance-Related Concerns","authors":"Anushka Singh,&nbsp;Naman Tyagi,&nbsp;Fahad Eqbal,&nbsp;Dolly Sharma,&nbsp;Aikaterini Bourazeri","doi":"10.1155/hbe2/8902875","DOIUrl":"https://doi.org/10.1155/hbe2/8902875","url":null,"abstract":"<p>Body image concerns related to perceived flaws in appearance represent a significant mental health challenge affecting a broad population. While Cognitive Behavioral Therapy (CBT) is an effective approach, stigma, financial costs, and limited access to trained professionals prevent many from seeking help. Digital interventions, particularly gamified approaches, offer an alternative by making support more engaging and accessible. To reflect the exploratory nature of this work, we developed a pilot-scale serious game that integrates CBT techniques with AI-driven analysis to provide interactive and personalized guidance. This pilot study provides preliminary indications of user-reported improvements in engagement and emotional reflection following gameplay. Compared to traditional approaches, the game′s adaptive feedback system, informed by real-time emotional assessment, provides more personalized support during gameplay. The AI model used for analyzing user input achieved an accuracy of 97.15% on held-out test data, outperforming a BERT-based baseline classifier. While promising, these results are not intended to establish clinical efficacy; rather, they suggest that digital gamification may offer a scalable and accessible approach for supporting individuals experiencing body image distress. Future work will require larger samples, validated assessment tools, and multisite randomized controlled trials to evaluate effectiveness before potential clinical application, as well as exploration of augmented and virtual reality to further enhance user experience and supportive interaction outcomes.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2026 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2026-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/8902875","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148467152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Artificial Intelligence (AI) in Academic Writing as “a Pandora′s Box”: EFL Undergraduate Students′ Voices","authors":"Nur Hidayat,&nbsp;Siti Alda Ibrahim,&nbsp;Amelia Riski Dian Pramukti,&nbsp;Yudhi Arifani,&nbsp;Testiana Deni Wijayatiningsih","doi":"10.1155/hbe2/1167530","DOIUrl":"https://doi.org/10.1155/hbe2/1167530","url":null,"abstract":"<p>This study is aimed at exploring the extent to which EFL students use AI in academic writing and the positive and negative effects of AI usage on academic writing in a long-term context. An explanatory research design was implemented in this study. This study involved 167 EFL undergraduate students from a university in Central Java, Indonesia. The researchers employed purposive sampling to select participants. The researchers used Likert-scale questionnaires and semistructured interviews to collect the data. Quantitative data were analyzed using descriptive statistics in SPSS 24, and qualitative data were examined through thematic analysis. The regression results indicated that AI tool usage in academic writing was significantly influenced by four factors: awareness of AI-based plagiarism detection (&lt; 0.001), knowledge of AI for context-specific linguistic support (0.001), AI-assisted identification of research topics and sources (0.003), and AI-driven adaptation of academic style and tone (0.008), with awareness and knowledge emerging as the most dominant predictors. Additionally, the qualitative findings indicated that the majority of students used AI in their academic writing, although the level of use varied by AI type. Moreover, the use of AI in academic writing had positive impacts. However, long-term use of AI also has negative impacts, including decreased writing and critical thinking skills, undermining the creativity and originality of their writing, making them put less effort into developing their ideas, and weakening their analytical power.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2026 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2026-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/1167530","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148466996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring Bangladesh Through the Metaverse: Revolutionizing Sustainable Tourism With Immersive Virtual Experiences","authors":"Rafatul Islam,&nbsp;Md. Tanjil Hossen Sojib,&nbsp;Md. Ashikur Rahman Avi","doi":"10.1155/hbe2/1359541","DOIUrl":"https://doi.org/10.1155/hbe2/1359541","url":null,"abstract":"<p>This study explores the transformative potential of metaverse tourism as a tool for sustainable tourism development in Bangladesh. Employing a mixed-method design, data were collected from 18 semi-structured interviews with key stakeholders and a survey of 185 respondents across the tourism, technology, policy, and heritage sectors. The findings present four key themes: expanding access and inclusivity, cultural heritage preservation and authenticity, digital divide and infrastructure gaps, and strategic misalignment and policy gaps. Guided by diffusion of innovation (DOI) and sustainable value co-creation (SVC) theories, the study underscores that although metaverse platforms can enhance inclusivity, heritage preservation, and global outreach, their adoption is limited by inadequate infrastructure, lack of digital literacy, and fragmented policy frameworks. In particular, infrastructural constraints, limited digital literacy, and fragmented governance structures affect stakeholders′ readiness and behavioral acceptance of immersive tourism technologies. Theoretically, the study contributes to DOI-informed discussions in underresourced tourism systems and suggests how SVC influences the relationship between technology adoption and sustainability outcomes. Practically, the findings highlight that the success of metaverse tourism depends on coordinated policy support, digital skill development, and inclusive stakeholder involvement, providing actionable insights for policymakers, industry actors, and digital heritage organizations. Therefore, these insights provide practical guidance for designing inclusive, ethical, and scalable digital tourism strategies in emerging and resource-constrained contexts. Overall, the study positions metaverse tourism as a sociotechnical innovation shaped by human behavior, institutional readiness, and ethical considerations.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2026 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2026-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/1359541","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148466668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}