{"title":"A Deep Dive Into the Role of Organizational Culture in AI Integration Within FinTech: A Comprehensive Analysis","authors":"Raed Walid Al-Smadi","doi":"10.1155/hbe2/6067964","DOIUrl":null,"url":null,"abstract":"<p>The study examines the associations between the adoption of AI, worker training, customer communication by the adoption of AI, and regulatory awareness and customer satisfaction in the Jordan context. Through the application of SmartPLS software on 308 participants who have knowledge of the variables, the study findings provide the centrality of the adoption of AI, worker training, and customer communication to customer satisfaction. Organizational culture also has the key role to play as the moderator between the adoption of AI and customer satisfaction. The study findings provide insightful policy recommendations to practitioners and policy implementers in the context of the first Arab Kingdom to embed the adoption of AI, prioritize worker education, and maintain the positive organizational culture to obtain customer satisfaction and realize the long-term business goals.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":"2025 1","pages":""},"PeriodicalIF":3.0000,"publicationDate":"2025-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/hbe2/6067964","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Human Behavior and Emerging Technologies","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1155/hbe2/6067964","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHOLOGY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
The study examines the associations between the adoption of AI, worker training, customer communication by the adoption of AI, and regulatory awareness and customer satisfaction in the Jordan context. Through the application of SmartPLS software on 308 participants who have knowledge of the variables, the study findings provide the centrality of the adoption of AI, worker training, and customer communication to customer satisfaction. Organizational culture also has the key role to play as the moderator between the adoption of AI and customer satisfaction. The study findings provide insightful policy recommendations to practitioners and policy implementers in the context of the first Arab Kingdom to embed the adoption of AI, prioritize worker education, and maintain the positive organizational culture to obtain customer satisfaction and realize the long-term business goals.
期刊介绍：
Human Behavior and Emerging Technologies is an interdisciplinary journal dedicated to publishing high-impact research that enhances understanding of the complex interactions between diverse human behavior and emerging digital technologies.
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