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Global Mass Communication Review最新文献

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Post 9/11 Prone Staging Of International Electronic Media And Challenges To Pakistan's Global Image 9/11后国际电子媒体的发展趋势及对巴基斯坦国际形象的挑战
Global Mass Communication Review Pub Date : 2021-09-30 DOI: 10.31703/gmcr.2021(vi-iii).04
Summaiya Chaudhry, S. Abbas, Saira Parvin
{"title":"Post 9/11 Prone Staging Of International Electronic Media And Challenges To Pakistan's Global Image","authors":"Summaiya Chaudhry, S. Abbas, Saira Parvin","doi":"10.31703/gmcr.2021(vi-iii).04","DOIUrl":"https://doi.org/10.31703/gmcr.2021(vi-iii).04","url":null,"abstract":"In this paper the Western and Indian electronic media remains in focus. The terror attacks which took place on September 11,2001 did not only shake United States of America; they shook the entire world and everyone living in any nook or cranny of the globe. The incident changed the entire political, economic and diplomatic landscape of the international and global community and what began then continues to change and shape the international world of today.","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131643788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Advertising Campaign for Iron-Hand Roadside Assistance Service 铁腕道路援助服务的广告宣传活动
Global Mass Communication Review Pub Date : 2021-09-30 DOI: 10.31703/gmcr.2021(vi-iii).03
Aadil Rehman Khan, Nimra Saleem
{"title":"An Advertising Campaign for Iron-Hand Roadside Assistance Service","authors":"Aadil Rehman Khan, Nimra Saleem","doi":"10.31703/gmcr.2021(vi-iii).03","DOIUrl":"https://doi.org/10.31703/gmcr.2021(vi-iii).03","url":null,"abstract":"As vehicle ownership has gone up in Pakistan in recent years, maintenance costs have also skyrocketed, particularly those of highway recovery services. It is the need of the hour to develop and promote new recovery services that are both cheap and efficient. This PR proposal is centered around the promotion of a fast, reliable, and cost-effective novel roadside assistance service for the people of Islamabad among vehicle owners and automobile mechanics. The PR campaign will be multi-pronged in approach and will generate significant brand awareness under diverse media promotion tools .","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130111593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role Of Electronic Media In Projecting International Image of A State: Issues Of Pakistan's International Image-Hindsight Comparison With Region And Globe 电子媒体在国家国际形象投射中的作用:巴基斯坦国际形象问题——区域与全球的后见之比较
Global Mass Communication Review Pub Date : 2021-09-30 DOI: 10.31703/gmcr.2021(vi-iii).02
Summaiya Chaudhry, Noor Fatima, Sajjida Begum
{"title":"Role Of Electronic Media In Projecting International Image of A State: Issues Of Pakistan's International Image-Hindsight Comparison With Region And Globe","authors":"Summaiya Chaudhry, Noor Fatima, Sajjida Begum","doi":"10.31703/gmcr.2021(vi-iii).02","DOIUrl":"https://doi.org/10.31703/gmcr.2021(vi-iii).02","url":null,"abstract":"In order to fully understand the impact of international news on Pakistan as a state, society, culture and nation, it is essential to understand the manner in which electronic media has been managed efficiently by states to project a progressive global image across region and beyond. In the backdrop this paper aims at focusing role of electronic media in projecting international image of a state: issues of Pakistan’s international image-hindsight comparison with region and globe.","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133915311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Heroism and Demonism of Indian Movies and Youth National Identity Crisis 印度电影中的英雄主义与恶魔主义对青年民族认同危机的影响
Global Mass Communication Review Pub Date : 2021-09-30 DOI: 10.31703/gmcr.2021(vi-iii).05
Rashid Ishaq, Neelam Zahir, Muhammad Naseem Anwar
{"title":"The Impact of Heroism and Demonism of Indian Movies and Youth National Identity Crisis","authors":"Rashid Ishaq, Neelam Zahir, Muhammad Naseem Anwar","doi":"10.31703/gmcr.2021(vi-iii).05","DOIUrl":"https://doi.org/10.31703/gmcr.2021(vi-iii).05","url":null,"abstract":"This study is designed to investigate the Impact of Heroism and Demonism of Indian Movies and Youth National Identity Crisis. Through the survey research method, the researcher collects data from the 320 persons that are selected from a population of the study through the Purposive sampling technique. Participants are categorized demographically. The major finding of the study is the Nation Identity Crisis among youth, and it strongly supports the hypothesis that \"there is significant Co Relation between the extent of watching Indian movies and adoption of Indian cultural identities\". The researcher concluded that the \"National language of our country Pakistan more affected by the Hinduism and somewhat Dress, Eating culture, National symbols, Two Nation Theory National Heroes and Army image also affected.”","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"495 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123037658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Framework to Counter Lone Wolf Terrorist Activity via Web 通过网络打击独狼恐怖活动的框架
Global Mass Communication Review Pub Date : 2021-06-30 DOI: 10.31703/gmcr.2021(vi-ii).02
Shabnam Gul, M. Asghar, Z. Akbar
{"title":"Framework to Counter Lone Wolf Terrorist Activity via Web","authors":"Shabnam Gul, M. Asghar, Z. Akbar","doi":"10.31703/gmcr.2021(vi-ii).02","DOIUrl":"https://doi.org/10.31703/gmcr.2021(vi-ii).02","url":null,"abstract":"Lone wolf is one of the most dangerous shape of terrorism as they are almost undetectable. Although lone wolf is almost untraceable, it is possible that they leave footprints while using internet. However, internet is primarily used to communicate ideology to potential lone wolf, and visitors of such internet sources or websites require technical expertise which is not very common. This enables lone wolf to operate effectively, staying in low profile till the time an opportunity does not offer itself. It has the most devastating effect on the morale of counter terrorist force and is also the most effective terrorist tool to spread fear in the hearts of populous.","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115915439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Semantic Analysis of the Linguistic Features Used on Urdu Hoardings in Lahore 拉合尔乌尔都语广告牌语言特征的语义分析
Global Mass Communication Review Pub Date : 2021-06-30 DOI: 10.31703/gmcr.2021(vi-ii).03
Nimra Rafiq, Namra Fazal, Mohsin Tajammul
{"title":"Semantic Analysis of the Linguistic Features Used on Urdu Hoardings in Lahore","authors":"Nimra Rafiq, Namra Fazal, Mohsin Tajammul","doi":"10.31703/gmcr.2021(vi-ii).03","DOIUrl":"https://doi.org/10.31703/gmcr.2021(vi-ii).03","url":null,"abstract":"It is an established truth that advertising copywriters expertly manipulate language to suit their purpose of communicating advertising messages (Emodi, 2011). This research aims to explore to what extent advertisers manipulate language rather distinctively than the daily use of language. The current work presents a descriptive analysis of the linguistic features of Urdu ads at semantic level. The study uses qualitative approach where twenty Urdu hoardings were selected through purposive sampling technique from Gulberg and Hall Road, Lahore. The writer collected the data by looking at the meaning of advertisements printed on hoardings. In analyzing the data, the writer applied Leech’s theory of semantics. The writer found the use of connotative words, adjectives, coined words,misspelled words, repetition, and the ambiguous statements in advertisements on hoardings. Every message has a very important role to play in building up the advertiser’s message. So, on the basis of these findings it is stated that advertisers use persuasive language while violating the semantic laws which is distinctive from the language used in every day communication.","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126450534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society 全球文化与媒体破坏我们的文化:以乌尔都语配音的土耳其戏剧对巴基斯坦社会的影响为例
Global Mass Communication Review Pub Date : 2021-06-30 DOI: 10.31703/gmcr.2021(vi-ii).04
Faisal Aziz, Salman Amin, Muhammad Naseem Anwar
{"title":"Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society","authors":"Faisal Aziz, Salman Amin, Muhammad Naseem Anwar","doi":"10.31703/gmcr.2021(vi-ii).04","DOIUrl":"https://doi.org/10.31703/gmcr.2021(vi-ii).04","url":null,"abstract":"This study is about the effects of Urdu-dubbed Turkish dramas on Pakistani society: A case of the Foundation University of Rawalpindi. With the help of a questionnaire, data is collected from the students. The reason for selecting such students is that the youth is more exposed to such dramas and easily get influenced by the new trends. One hundred students are selected on the basis of age, gender and education and apply the Stratification sampling method. The result indicated that the people of our society are getting influenced by Turkish dramas. And Turkish dramas are significantly having effects on our society as they are directly undermining our national culture.","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115106730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Social Media Coverage of Taliban's Takeover on the Mental Health of Afghan Scholars in Pakistan 社交媒体报道塔利班接管巴基斯坦对阿富汗学者心理健康的影响
Global Mass Communication Review Pub Date : 2021-06-30 DOI: 10.31703/gmcr.2021(vi-ii).05
Bin Yamin Khan, Fakhruddin Naseer, A. Khan
{"title":"Impact of Social Media Coverage of Taliban's Takeover on the Mental Health of Afghan Scholars in Pakistan","authors":"Bin Yamin Khan, Fakhruddin Naseer, A. Khan","doi":"10.31703/gmcr.2021(vi-ii).05","DOIUrl":"https://doi.org/10.31703/gmcr.2021(vi-ii).05","url":null,"abstract":"Taliban re-controlled Afghanistan on August 15 2021, for the second time in its history. This rapid takeover left immense effects on the lives of Afghans globally. It also affected the economy, politics and routine affairs of the country. Some of the Afghans lost their lives while others lost their jobs. Using thematic analysis, the current study probes the frequency and priority of social media use for information about the Taliban takeover (TTO). This study majorly investigates the effects of social media's coverage of the TTO on the mental of Afghan scholars in Pakistan. The findings of the study show that the majority of respondents spend 3.7 hrs on social media sites daily. They spent more time on social media during the TTO than on normal days, resulting in a range of mental health issues. However, the majority of them rely on Facebook as the primary source of information, followed by Twitter and YouTube.","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130706032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating the Priorities of Youth for the Selection of Media for News Consumption 青少年对新闻消费媒介选择的偏好调查
Global Mass Communication Review Pub Date : 2021-03-30 DOI: 10.31703/GMCR.2021(VI-I).13
Hannan Khan Tareen, Nazmine, M. Tareen
{"title":"Investigating the Priorities of Youth for the Selection of Media for News Consumption","authors":"Hannan Khan Tareen, Nazmine, M. Tareen","doi":"10.31703/GMCR.2021(VI-I).13","DOIUrl":"https://doi.org/10.31703/GMCR.2021(VI-I).13","url":null,"abstract":"This study examined the priority of a young generation regarding the selection of medium for news consumption of Multan city. The rationale of the research was to explore the authority of Social Networking Medium (SNM) and explored the comparison between both genders about the consumption of media for repeated information seeking. Moreover, a survey questionnaire methodology used to explore the priorities of the youth and the sample size was five hundred in total using the purposive sampling technique. The study gave a clear hint that the use of Social Networking Medium (SNM) for news acquiring was 56 percent which is greater than the traditional media (print media), which was 44 percent. The study also pinned the point that the youth is consuming the newspaper for relevant information more than Facebook. Overall findings of the study illustrated that Social Network Medium (SNM) is the foremost source of news and information among the youth of Multan.","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"226 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122987920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Psychological effects of Terrorism on News Reporters: A Case Study of Peshawar Press Club 恐怖主义对新闻记者的心理影响:以白沙瓦记者俱乐部为例
Global Mass Communication Review Pub Date : 2021-03-30 DOI: 10.31703/GMCR.2021(VI-I).11
A. Khan, Raja Arslan Ahmad Khan, Mamoona Ismail Loona
{"title":"Psychological effects of Terrorism on News Reporters: A Case Study of Peshawar Press Club","authors":"A. Khan, Raja Arslan Ahmad Khan, Mamoona Ismail Loona","doi":"10.31703/GMCR.2021(VI-I).11","DOIUrl":"https://doi.org/10.31703/GMCR.2021(VI-I).11","url":null,"abstract":"The objective of this study is to determine the frequency and severity of Post-Traumatic Stress Disorder (PTSD) symptoms in journalists of Peshawar. A self-report 17-items questionnaire based on PTSD civilian version (PCL-C) was administered to 252 working journalists of Peshawar Press Clubs. The findings revealed that 17.3% of journalists exhibit extreme while 31.1% show higher PTSD symptoms. Since this paper is aimed at journalists, their unions, media houses and NGOs, therefore, specialized jargons of psychiatric literature have been avoided. Instead, simple language has been used. The paper stresses the need that psychiatric establishment and media industry should build a joint body of knowledge to create awareness and a conducive environment for journalists to seek counselling. Although the law-and-order situation has now improved, there is a dire need for post-conflict reflexivity. Also, PTSD symptoms sometimes appear at quite later stages.","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133135534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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