{"title":"铁腕道路援助服务的广告宣传活动","authors":"Aadil Rehman Khan, Nimra Saleem","doi":"10.31703/gmcr.2021(vi-iii).03","DOIUrl":null,"url":null,"abstract":"As vehicle ownership has gone up in Pakistan in recent years, maintenance costs have also skyrocketed, particularly those of highway recovery services. It is the need of the hour to develop and promote new recovery services that are both cheap and efficient. This PR proposal is centered around the promotion of a fast, reliable, and cost-effective novel roadside assistance service for the people of Islamabad among vehicle owners and automobile mechanics. The PR campaign will be multi-pronged in approach and will generate significant brand awareness under diverse media promotion tools .","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"55 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An Advertising Campaign for Iron-Hand Roadside Assistance Service\",\"authors\":\"Aadil Rehman Khan, Nimra Saleem\",\"doi\":\"10.31703/gmcr.2021(vi-iii).03\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"As vehicle ownership has gone up in Pakistan in recent years, maintenance costs have also skyrocketed, particularly those of highway recovery services. It is the need of the hour to develop and promote new recovery services that are both cheap and efficient. This PR proposal is centered around the promotion of a fast, reliable, and cost-effective novel roadside assistance service for the people of Islamabad among vehicle owners and automobile mechanics. The PR campaign will be multi-pronged in approach and will generate significant brand awareness under diverse media promotion tools .\",\"PeriodicalId\":347941,\"journal\":{\"name\":\"Global Mass Communication Review\",\"volume\":\"55 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-09-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Global Mass Communication Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31703/gmcr.2021(vi-iii).03\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Mass Communication Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31703/gmcr.2021(vi-iii).03","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
An Advertising Campaign for Iron-Hand Roadside Assistance Service
As vehicle ownership has gone up in Pakistan in recent years, maintenance costs have also skyrocketed, particularly those of highway recovery services. It is the need of the hour to develop and promote new recovery services that are both cheap and efficient. This PR proposal is centered around the promotion of a fast, reliable, and cost-effective novel roadside assistance service for the people of Islamabad among vehicle owners and automobile mechanics. The PR campaign will be multi-pronged in approach and will generate significant brand awareness under diverse media promotion tools .
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