Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society

Abstract

This study is about the effects of Urdu-dubbed Turkish dramas on Pakistani society: A case of the Foundation University of Rawalpindi. With the help of a questionnaire, data is collected from the students. The reason for selecting such students is that the youth is more exposed to such dramas and easily get influenced by the new trends. One hundred students are selected on the basis of age, gender and education and apply the Stratification sampling method. The result indicated that the people of our society are getting influenced by Turkish dramas. And Turkish dramas are significantly having effects on our society as they are directly undermining our national culture.