JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia最新文献

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EFEKTIVITAS PELAYANAN PEGAWAI DI DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA PEKANBARU 图书馆服务和北干巴鲁市公务员服务的效力
JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia Pub Date : 2023-05-20 DOI: 10.46730/jsdmu.v2i2.41
Millenia Millenia
{"title":"EFEKTIVITAS PELAYANAN PEGAWAI DI DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA PEKANBARU","authors":"Millenia Millenia","doi":"10.46730/jsdmu.v2i2.41","DOIUrl":"https://doi.org/10.46730/jsdmu.v2i2.41","url":null,"abstract":"Penggunaan aplikasi Srikandi yang dilaksanakan di Dinas Perpustakaan dan Kearsipan Kota Pekanbaru memiliki tujuan untuk menciptakan proses pelayanan pegawai yang efektif. Dalam efektivitas pelayanan pegawai di Dinas Perpustakaan dan Kearsipan Kota Pekanbaru terdapat beberapa faktor penghambat yaitu terbatasnya SDM pelaksana bimbingan teknis, jaringan yang kadang kala tidak stabil maupun server aplikasi yang masih sering down, dan belum adanya notifikasi surat masuk yang dapat diterima saat aplikasi tidak di buka.. Penelitian ini bertujuan untuk mengetahui efektivitas pelayanan pegawai di Dinas Perpustakaan dan Kearsipan Kota Pekanbaru. Konsep teori yang peneliti gunakan yaitu teori efektivitas oleh Duncan dalam Ismaya dkk 2021. Dengan menggunakan metode penelitian kualitatif yang bersifat deskriptif dan teknik pengumpulan data berdasarkan wawancara, observasi, dan dokumentasi. Hasil  penelitian yang peneliti dapat yaitu efektivitas pelayanan pegawai masih memiliki beberapa faktor yang menjadi hambatan yang dialami oleh Dinas Perpustakaan dan Kearsipan Kota Pekanbaru, sehingga pelayanan pegawai yang dilaksanakan belum efektif.","PeriodicalId":34643,"journal":{"name":"JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82299279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EFEKTIVITAS PENGAWASAN PEGAWAI DINAS PERINDUSTRIAN DAN PERDAGANGAN KOTA PEKANBARU DALAM IMPLEMENTASI PERMENDAG NOMOR 67 TAHUN 2018 (STUDI KASUS PASAR LABUH BARU) 2018年上市第67号(新兴市场案例研究)客户监督工作人员与城市贸易官员的有效性
JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia Pub Date : 2023-05-20 DOI: 10.46730/jsdmu.v3i1.43
Annisa Novtria
{"title":"EFEKTIVITAS PENGAWASAN PEGAWAI DINAS PERINDUSTRIAN DAN PERDAGANGAN KOTA PEKANBARU DALAM IMPLEMENTASI PERMENDAG NOMOR 67 TAHUN 2018 (STUDI KASUS PASAR LABUH BARU)","authors":"Annisa Novtria","doi":"10.46730/jsdmu.v3i1.43","DOIUrl":"https://doi.org/10.46730/jsdmu.v3i1.43","url":null,"abstract":"Penelitian ini dilakukan terhadap pegawai Dinas Perindustrian dan Perdagangan Kota Pekanbaru yang melakukan pengawasan atas implementasi Permendag Nomor 67 Tahun 2018. Ketidaksesuaian penggunaan timbangan oleh pedagang menyebabkan ketidakakuratan dalam pengukuran. Tujuan penelitian ini adalah untuk menjelaskan kinerja pegawai Dinas Perindustrian dan Perdagangan Kota Pekanbaru dalam melakukan pengawasan di Pasar Labuh Baru sesuai dengan Permendag Nomor 67 Tahun 2018, serta faktor-faktor yang penghambat Efektivitas Pengawasan Pegawai Dinas Perindustrian dan Perdagangan Kota Pekanbaru. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus, dan data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Data kemudian dianalisis menggunakan teknik triangulasi. Hasil penelitian menunjukkan bahwa pengawasan yang dilakukan oleh pegawai Dinas Perindustrian dan Perdagangan Kota Pekanbaru di Pasar Labuh Baru sesuai dengan Permendag Nomor 67 Tahun 2018 belum efektif, dan masih terdapat kendala seperti sumber daya manusia yang kurang memadai dalam melakukan kalibrasi ulang timbangan.","PeriodicalId":34643,"journal":{"name":"JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86428451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS KINERJA KEUANGAN PT. BPR BANK DAERAH BANGLI (PERSERODA) PERIODE 2017 – 2021 2017年至2021年期间BANGLI县银行财务业绩分析
JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia Pub Date : 2023-05-18 DOI: 10.37606/publik.v10i2.642
Ni Putu Juni Asmariati, Fridayana Yudiaatmaja, Ni Made Suci
{"title":"ANALISIS KINERJA KEUANGAN PT. BPR BANK DAERAH BANGLI (PERSERODA) PERIODE 2017 – 2021","authors":"Ni Putu Juni Asmariati, Fridayana Yudiaatmaja, Ni Made Suci","doi":"10.37606/publik.v10i2.642","DOIUrl":"https://doi.org/10.37606/publik.v10i2.642","url":null,"abstract":"This study aims to determine the financial performance of PT. BPR Regional Bank Bangli (Perseroda) for the period 2017 to 2021 using the RGEC method and the EVA method. This descriptive research uses a quantitative approach. The results showed that 1) the financial performance of PT BPR Daerah Bangli using the RGEC method with the predicate Very Healthy composite rating 1 (PK 1) complies with the standards set by Bank Indonesia and OJK regulations. 2) the financial performance of PT BPR Regional Bank Bangli using the EVA method is able to provide economic added value of Rp.1,045,513 over the last five years, this means that in 2017-2021 the EVA value is greater than zero, and that means that PT BPR Regional Bank Bangli (Perseroda) gets a positive value and this number has a positive value.By testing statistical analysis, namely using data analysis techniques t-test one sample. This analysis technique is used because the number of sample members (df) = n-1 = 4. and based on the calculations the value < is obtained so that the number shows that Ho is rejected and Ha is accepted. This means that the statistical test that states the level of financial performance of PT BPR Regional Bank Bangli (Perseroda) has been able to create economic value from the expected positive criteria that can be accepted, which means that the management of PT Regional Bank Bangli has succeeded in creating economic added value for the company.","PeriodicalId":34643,"journal":{"name":"JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85234516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KUALITAS SUMBER DAYA MANUSIA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT. CIPTA PRIMA KONTRINDO 人力资源质量和工作动机对员工绩效的影响
JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia Pub Date : 2023-05-18 DOI: 10.37606/publik.v10i2.664
Nopri Ariansyah, M. Roni
{"title":"PENGARUH KUALITAS SUMBER DAYA MANUSIA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT. CIPTA PRIMA KONTRINDO","authors":"Nopri Ariansyah, M. Roni","doi":"10.37606/publik.v10i2.664","DOIUrl":"https://doi.org/10.37606/publik.v10i2.664","url":null,"abstract":" This study aims to determine how much influence the quality of human resources and work motivation has on employee performance at PT. Cipta Prima Kontrindo. The method used in this research is a quantitative method. Data collection techniques in this study were observation and questionnaires with a total of 100 samples or people consisting of employees of PT. Cipta Prima Kontrindo. The results showed that the quality of human resources and work motivation simultaneously have a positive effect on employee performance. Evidenced by the results of the Fcount value of 11.902 greater than Ftable 3.09 with a significance of 0.000 less than 0.05 so that it can be stated to have a positive effect. Based on the test results of the coefficient of determination, R square is 0.197 or equal to 19.7%. This figure can be used to see the magnitude of the influence of the quality of human resources and work motivation on employee performance, while the remaining 80.3% is influenced by other variables outside the regression equation or variables not examined, for example discipline, environment and infrastructure.","PeriodicalId":34643,"journal":{"name":"JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia","volume":"50 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83241393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STUDI KEPUASAN KERJA BAGI GENERASI MILENIAL DI DKI JAKARTA, BERDASARKAN PENGARUH DARI PENGEMBANGAN KARIR DAN KOMPENSASI 基于职业发展和补偿的影响,雅加达DKI的千禧一代的工作满意度研究
JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia Pub Date : 2023-05-18 DOI: 10.37606/publik.v10i2.548
Ainun Fitri Winyanti, Andi Fariana
{"title":"STUDI KEPUASAN KERJA BAGI GENERASI MILENIAL DI DKI JAKARTA, BERDASARKAN PENGARUH DARI PENGEMBANGAN KARIR DAN KOMPENSASI","authors":"Ainun Fitri Winyanti, Andi Fariana","doi":"10.37606/publik.v10i2.548","DOIUrl":"https://doi.org/10.37606/publik.v10i2.548","url":null,"abstract":"Millennial generation is a generation that has competitiveness, collaborative, and innovative, responsive to technology although sometimes referred as a generation that is impatient with something, easily distracted and tend to be self-oriented, and consider work is not just a matter of salary. For this reason, it is necessary to know whether career development and compensation factors have an influence on job satisfaction because of course there are many factors that make a worker especially millennial generation feel satisfied at work  The sampel used is 145 respondent and data collection by distributing online questionnaires using Google Form. The analysis technique used in this study is classic assumption test. The result of the study which used quantitative analysis method, found that career development, and compensation have a significant positive effect on job satisfaction on millennial generation in Jakarta and for that further research is needed with a wider sample and analyze other factors.","PeriodicalId":34643,"journal":{"name":"JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia","volume":"169 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78503778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KOMUNIKASI INTERNAL DAN KOMUNIKASI INTERPERSONAL TERHADAP KEPUASAN KERJA ANGGOTA POLRI POLSEK SAWAN 内部沟通和人际沟通对治安维持会成员工作满意度的影响
JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia Pub Date : 2023-05-18 DOI: 10.37606/publik.v10i2.615
Kadek Widana, Ni Luh Wayan Sayang Telagawati
{"title":"PENGARUH KOMUNIKASI INTERNAL DAN KOMUNIKASI INTERPERSONAL TERHADAP KEPUASAN KERJA ANGGOTA POLRI POLSEK SAWAN","authors":"Kadek Widana, Ni Luh Wayan Sayang Telagawati","doi":"10.37606/publik.v10i2.615","DOIUrl":"https://doi.org/10.37606/publik.v10i2.615","url":null,"abstract":"This study aim to examine the influence of (1) internal communication on job satisfaction (2) internal communication on job satisfaction (3) internal communication and interpersonal communication on job satisfaction. The subjects in this study were POLRI members at the Sawan Police. The objects in this study were internal communication, interpersonal communication, and job satisfaction of POLRI members at the Sawan Polsek. The population in this study were all POLRI members at the Sawan Polsek, totaling 57 people. The method used in this research is to use a descriptive quantitative method. Where in this descriptive quantitative research, the data collected is in the form of numbers which are the result of distributing questionnaires to the sample (respondents). The sample in this study is all members of the population or is a saturated sample. This research is also a type of causal quantitative research. Where this study aims to determine the causal relationship arising from the independent variables on the dependent variable. The data obtained was then processed using multiple linear regression analysis models with the help of SPSS 22 software. The results of the research using the 't' test showed that the value of the internal communication variable wast count 2.702 > t table 2.005 and the interpersonal communication variable shows a value of t count 4.718 > t table 2.005. Then based on the results of the 'f' test that was carried out, the results were obtained forf count 76,978 < 3,165 f table.Furthermore, based on the results of calculations using multiple linear regression analysis, the coefficient results obtained from the job satisfaction variable were 7.258 and the coefficients from the internal communication and interpersonal communication variables were 0.312 and 0.548 respectively. With an Adjusted R Square determinant coefficient of 0.731. From the results of these calculations, conclusions can be drawn in the form; (1) internal communication has a positive and significant effect on job satisfaction, (2) interpersonal communication has a positive and significant effect on job satisfaction, (3) internal communication and interpersonal communication has a positive and significant effect on job satisfaction by 73% while the remaining 27% is explained by other variables not examined in this study.","PeriodicalId":34643,"journal":{"name":"JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia","volume":"86 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86308858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH LEADER-MEMBER EXCHANGE TERHADAP MOTIVASI INTRINSIK DENGAN PEMBERDAYAAN PSIKOLOGIS SEBAGAI PEMEDIASI PADA KSP CREDIT UNION DHARMA PRIMA KITA YOGYAKARTA
JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia Pub Date : 2023-05-17 DOI: 10.37606/publik.v10i2.638
I. Kurniawan, Wiliam Kerby Pratama Bata Wahat
{"title":"PENGARUH LEADER-MEMBER EXCHANGE TERHADAP MOTIVASI INTRINSIK DENGAN PEMBERDAYAAN PSIKOLOGIS SEBAGAI PEMEDIASI PADA KSP CREDIT UNION DHARMA PRIMA KITA YOGYAKARTA","authors":"I. Kurniawan, Wiliam Kerby Pratama Bata Wahat","doi":"10.37606/publik.v10i2.638","DOIUrl":"https://doi.org/10.37606/publik.v10i2.638","url":null,"abstract":"This study aims to determine the effect of leader-member exchange on intrinsic motivation with psychological empowerment as a mediating variable. This research is a quantitative research using primary data. This research was conducted at the Credit Union Dharma Prima Kita Credit Union Savings and Loan Cooperative (KSP) office in Yogyakarta with a total of 50 respondents. Primary data was obtained from field surveys by distributing research questionnaires offline to employees. The analytical method used in this research is the classical assumption test and regression analysis. The results of the study found that the effect of leader-member exchange on intrinsic motivation was mediated by psychological empowerment. \u0000 ","PeriodicalId":34643,"journal":{"name":"JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia","volume":"219 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76553100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KINERJA PEGAWAI DALAM PELAYANAN ALIH WILAYAH SERTIFIKAT TANAH DI KANTOR PERTANAHAN KOTA PEKANBARU 部工作人员表现超过北干巴鲁市土地证明书的地区
JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia Pub Date : 2023-05-17 DOI: 10.46730/jsdmu.v2i2.42
M. Ramadhan
{"title":"KINERJA PEGAWAI DALAM PELAYANAN ALIH WILAYAH SERTIFIKAT TANAH DI KANTOR PERTANAHAN KOTA PEKANBARU","authors":"M. Ramadhan","doi":"10.46730/jsdmu.v2i2.42","DOIUrl":"https://doi.org/10.46730/jsdmu.v2i2.42","url":null,"abstract":"MUHAMMAD KURNIA RAMADHAN, NIM. 2110247043”Kinerja Pegawai Dalam Pelayanan Alih Wilayah Sertifikat Tanah di Kantor Pertanahan Kota Pekanbaru”. Bimbingan Bapak Harapan Tua sebagai pembimbing utama dan Bapak Adianto sebagai anggota pembimbing. Tujuan penelitian ini adalah untuk mengetahui gambaran kinerja pegawai dalam pelayanan alih wilayah sertifikat tanah di kantor pertanahan Kota Pekanbaru. Metode penelitian ini menggunakan pendekatan Kualitatif dengan jenis penelitian deskriptif. Data dikumpulkan dengan menggunakan teknik wawancara dan dokumentasi kepada 3 (tiga) orang informan. Analisis data menggunakan dengan cara reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian menunjukan bahwa kinerja pegawai dalam pelayanan alih wilayah sertifikat tanah di kantor pertanahan Kota Pekanbaru sudah dapat dinilai cukup baik, namun masoh ada terdapat beberapa kendala pada kinerja pegawai dalam pelayanan di Kantor pertanahan Kota Pekanbaru yang seharusnya ditingkatkan lagi.","PeriodicalId":34643,"journal":{"name":"JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76292906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPLEMENTASI KEBIJAKAN PEMBANGUNAN INFASTRUKTUR MELALUI PROGRAM SAMISADE TERHADAP KEPUASAN MASYARAKAT DI KECAMATAN CIAWI 通过SAMISADE计划,实现非结构化发展政策,以满足西维街道的社区满意度
JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia Pub Date : 2023-05-14 DOI: 10.37606/publik.v10i2.685
Anisa Cikal Febrianti, Abubakar Iskandar, Rusliandy Rusliandy
{"title":"IMPLEMENTASI KEBIJAKAN PEMBANGUNAN INFASTRUKTUR MELALUI PROGRAM SAMISADE TERHADAP KEPUASAN MASYARAKAT DI KECAMATAN CIAWI","authors":"Anisa Cikal Febrianti, Abubakar Iskandar, Rusliandy Rusliandy","doi":"10.37606/publik.v10i2.685","DOIUrl":"https://doi.org/10.37606/publik.v10i2.685","url":null,"abstract":"The purpose of research to analyze the implementation from policies through the SAMISADE program and to find out the response of community satisfaction towards infrastructure development in Ciawi District. This is qualitative research with a mixed method type between qualitative and quantitative with Merille S. Grindle's theoretical analysis. The study results show that the 2021 SAMISADE program has completed infrastructure development by village proposals. Infrastructure Development in Ciawi District, as many as 13 villages have completed infrastructure development in 20 construction locations. The condition of the dominant land contour in the Ciawi Subdistrict is in the form of cliffs, so more SAMISADE development funds were absorbed for constructing a Land Retaining Wall (TPT); this function is to stabilize soil conditions. However, there are several obstacles, including from the supervision side of SAMISADE in 2021; there needs to be more supervision in the ongoing development process. Furthermore, the program regulations that will run in 2021 it is considered that the public needs to understand the same as the existing regulations. From the point of view of community satisfaction with this program, it is calculated based on measurement (IKM) with a score obtained with an index number of 91.23, which means service quality A (Very Good). The element of the highest average value (NRR) is the element of Product Specification Type of Service (3.737). The lowest NRR is handling complaints, suggestions, and feedback (3.535). Community ratings are generally good, motivated by the fulfillment of community needs for infrastructure development in the villages of the Ciawi District.","PeriodicalId":34643,"journal":{"name":"JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90196656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi kasus pada Brand Vamo di Yogyakarta) 服务质量和产品质量通过品牌形象作为变量的影响(品牌Vamo在日惹的案例研究)
JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia Pub Date : 2023-05-14 DOI: 10.37606/publik.v10i2.663
Hendrian Rachmad Alif Viando, Nonik Kusuma Ningrum, Putri Dwi Cahyani
{"title":"PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi kasus pada Brand Vamo di Yogyakarta)","authors":"Hendrian Rachmad Alif Viando, Nonik Kusuma Ningrum, Putri Dwi Cahyani","doi":"10.37606/publik.v10i2.663","DOIUrl":"https://doi.org/10.37606/publik.v10i2.663","url":null,"abstract":"This study aims to determine whether there is an influence of service quality and product quality on purchasing decisions through brand image as an intervening variable on the Vamo brand. The population used in this study were people who had purchased Vamo products in the city of Yogyakarta. This study uses a type of questionnaire that uses the Google form as a research tool. The research method used is purposive sampling technique. The sample used was 100 respondents. The data obtained from the questionnaire were then processed and analyzed using Multiple Linear Regression analysis with model accuracy (classical assumption test), hypothesis testing using the partial test (t) and determination test (R2) using the SPSS 25 program. The results in this study indicate that the variable service quality has a positive and significant effect on brand image, product quality has a positive and significant effect on brand image, service quality has a positive and significant effect on purchasing decisions, product quality has no effect on purchasing decisions, and brand image has a positive and significant effect on purchasing decisions.","PeriodicalId":34643,"journal":{"name":"JENIUS Jurnal Ilmiah Manajemen Sumber Daya Manusia","volume":"117 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86798766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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