Media Culture and Public Relations最新文献

{"title":"Pragmalingvistički pristup\u0000analizi humorističnog sadržaja o COVID-19 pandemiji","authors":"I. Borić, Jelena Hadžić","doi":"10.32914/MCPR.12.1.5","DOIUrl":"https://doi.org/10.32914/MCPR.12.1.5","url":null,"abstract":"The emergence of the COVID-19 pandemic has resulted in many unusual and unexpected situations in all areas of life, including language, to which almost every Croatian citizen has been exposed. This social paradigm shift exemplifies the fact that context changes the meaning of a language utterance. In other words, ordinary semantics aside, new semantic meanings have come up which haven’t existed before the COVID-19 pandemic occurred. The context by which we decipher the meaning is the key for the pragma-linguistic content analysis explored in this paper. Its purpose is to research the types of conversational maxims which are broken in humoristic utterances. The content consists of examples collected in March 2021 from a pool of interpersonal and group communication sources. Using humor in language as a narrative shines a light on tropes such as metaphor, metonymy, synecdoche, implication etc. Without them, we would lose a chance to broaden our horizons, i.e. to explore Iva Borić, Jelena Hadžić: PRAGMALINGVISTIČKI PRISTUP ANALIZI HUMORISTIČNOG SADRŽAJA O COVID-19 PANDEMIJI Media, Culture and Public Relations, 12, 2021, 1 104 ISSN 1333-6371 the area between the ordinary and the extraordinary. Seeing as most humor innately breaks some maxims, the possible interpretations of the analysed utterances illustrate how context and maxim-breaking as basic principles of rational talk bring about new meanings and comic effect (or an additional comical trigger, different from the existing one, in a new context).","PeriodicalId":34529,"journal":{"name":"Media Culture and Public Relations","volume":"12 1","pages":"91-104"},"PeriodicalIF":0.0,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44407794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kompetenzentwicklung für Übersetzer und Dolmetscher- am Beispiel des Instituts für Translationswissenschaft der Universität Maribor","authors":"Vlasta Kučiš","doi":"10.32914/MCPR.11.2.2","DOIUrl":"https://doi.org/10.32914/MCPR.11.2.2","url":null,"abstract":"Der Beitrag ist ein erster Versuch, den neu gegrundeten Studiengang Ubersetzen und Dolmetschen an der Philosophischen Fakultat der Universitat Maribor zu analysieren und seine Hauptcharakteristika zu beleuchten. Es wird versucht aufzuzeigen, dass der Aufbau des Studiums auf translatorischer Kompetenzentwicklung mit theoretischen und didaktischen Ansatzen basiert. Die Integrationspolitikder EU setzt aufqualifizierte Ubersetzerund DolmetscherInnen und der Ubersetzerberuf strebt nach unifizierten Ausbildungskriterien. Theoretischwissenschaftliche Postulate untermauern die dargestellte Ausbildungsstrategie im Kontext der Harmonisierung und Optimierung der europaischen Hochschul-Studiengange und -Curricula fur angehende TranslatorInnen.","PeriodicalId":34529,"journal":{"name":"Media Culture and Public Relations","volume":"41 1","pages":"149-155"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48310068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Informacione znanosti i službe","authors":"Božo Težak","doi":"10.32914/MCPR.11.2.1","DOIUrl":"https://doi.org/10.32914/MCPR.11.2.1","url":null,"abstract":"U odvojenim poglavljima ukratko su opisani: glavna razdoblja komunikacije; četiri stupnja pismenosti; informacioni procesi, operacije\u0000i institucije u povijesnoj perspektivi; osnovni lanac informacijskih „kontaktnih točaka“; odnosi između „kontaktnih točaka“; i neki savjeti za politiku znanstvenih institucija, kao što su arhivi, knjižnice i dokumentacijski centri, kao i korištenje novih alata, kao što su računala i telekomunikacijski centri. Naglašena je uloga obrazovanja, kao potencijalnog izvora novih informacija (emitters) i različitih vrsta\u0000korisnika (apsorbera) na sveučilišnoj razini.","PeriodicalId":34529,"journal":{"name":"Media Culture and Public Relations","volume":"11 1","pages":"123-129"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46195492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Metodološki okvir za komunikološku procjenu uspješnosti vizualnih kriterija parlamentarnih stranaka\u0000u izbornim kampanjama","authors":"M. Plenković, Daria Mustić","doi":"10.32914/mcpr.11.2.6","DOIUrl":"https://doi.org/10.32914/mcpr.11.2.6","url":null,"abstract":"Mario Plenković, Daria Mustić, Slobodan Hadžić: METODOLOŠKI OKVIR ZA KOMUNIKOLOŠKU PROCJENU USPJEŠNOSTI VIZUALNIH KRITERIJA PARLAMENTARNIH STRANAKA U IZBORNIM KAMPANJAMA Media, Culture and Public Relations, 11, 2020, 2 191 ISSN 1333-6371 designed their billboards using professional standards of graphic design. The paper is exploring success in designing key visual elements. Theory discussion is conducted thru forming and analysis of the structure of professional criteria for the usage of visual elements and analysis of their application on billboards of parliamentary parties.","PeriodicalId":34529,"journal":{"name":"Media Culture and Public Relations","volume":"11 1","pages":"171-191"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48318639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media communication and\u0000cultural hybridization of digital society","authors":"M. Plenković, Daria Mustić","doi":"10.32914/mcpr.11.2.3","DOIUrl":"https://doi.org/10.32914/mcpr.11.2.3","url":null,"abstract":"The paper is analyzing basic operative terms of visual communication in contemporary digital media environment, which determinates analytical units of media communication and the new culture of communicating and message dissemination. Theory discussion is conducted by diachronic and synchrony analysis of elements of visual communication in digital environment and theory of public action. The main goal is to establish new communicative paradigm of media communication which includes the evaluation of digital skills, media literacy and the characteristics of the new hybrid dig-ital society. Authors observe modern media communication and visual digitalization, not only in technical sense of transmission and adjustment of analog signal into digital signal, but also, simultaneous development of digital culture and adaptation of media content, media production and distribution of content to the new web environment (Web 2.0, Web 3.0, Web 4.0 and theoretical possibilities\u0000of so called Web 5.0) de-riving the new contexts of social power.","PeriodicalId":34529,"journal":{"name":"Media Culture and Public Relations","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47161876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media education in the school system","authors":"W. Walat","doi":"10.32914/MCPR.11.2.4","DOIUrl":"https://doi.org/10.32914/MCPR.11.2.4","url":null,"abstract":"The diagnosis of the problem of the contemporary world in the area of global media communication is a basic challenge for existing and modernized educational systems. Without a complete vision of the world, people cannot exist in a fully aware way. Hence, the most important questions related to such social development in which no one would be excluded from the world-wide circulation of information. The general assumptions of common media education have been presented in the article.","PeriodicalId":34529,"journal":{"name":"Media Culture and Public Relations","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43787628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Teorija jaza znanja","authors":"Zdravko Šorđan","doi":"10.32914/MCPR.11.2.5","DOIUrl":"https://doi.org/10.32914/MCPR.11.2.5","url":null,"abstract":"U procesu prevladavanja jaza znanja mora se poći od toga, da se kod ljudi ne razvija automatski interes za društvene probleme i društvene događaje uopće. Obitelj i slobodno vrijeme su ljudima subjektivno bliži.\u0000K tomu treba dodati da ljudima sa niskim stupnjem obrazovanja teško pada da prema kompleksnim društvenim situacijama i prema kompleksnoj društvenoj problematici nađu osobni odnos, što bi u njima probudilo interes za traženje i primanje informacija. Da bi se aktivirao odnos prema informacijama bilo bi, pored ostalog, neophodno teorijski i praktički istražiti fenomen aktivnog traženja i prihvaćanja informacija.\u0000Traženje informacija je stalno povezano sa subjektivno viđenim i aktualno doživljenim događajima i problemima, koji tretiraju masovni mediji te sa svrsishodnošću informacija. Za masovne medije je dakle zadatak od prvorazrednog značaja, da različitim socijalnim skupinama društvene probleme predstave kao subjektivne probleme. U odnosu na teme masovnih medija, osobe sa višim stupnjem obrazovanja imaju prednost jer je njihovo opće znanje ujedno i predznanje odnosno predinformiranost. Takve osobe će lakše prihvatiti ponuđenu temu. Osim toga postojeće predznanje djeluje stimulativno i aktivira traženje informacija, dok slabo ili nikakvo predznanje djeluje u tom pogledu destimulativno, te tako ljudi ostaju bez stava, a samim tim i bez ponašanja, bez životne orijentiranosti.","PeriodicalId":34529,"journal":{"name":"Media Culture and Public Relations","volume":"41 1","pages":"56-59"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48627457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media Releases","authors":"Jane Johnston","doi":"10.4324/9781003116516-7","DOIUrl":"https://doi.org/10.4324/9781003116516-7","url":null,"abstract":"","PeriodicalId":34529,"journal":{"name":"Media Culture and Public Relations","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78883169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Working with the News Media","authors":"Jane Johnston","doi":"10.4324/9781003116516-5","DOIUrl":"https://doi.org/10.4324/9781003116516-5","url":null,"abstract":"","PeriodicalId":34529,"journal":{"name":"Media Culture and Public Relations","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90842542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Medijska zastupljenost političkih opcija i građansko izborno ponašanje (Case Study: Hrvatski parlamentarni izbori 2003.godine)","authors":"M. Plenković, Slobodan Hadžić, Mladen Kučiš","doi":"10.32914/mcpr.11.1.2","DOIUrl":"https://doi.org/10.32914/mcpr.11.1.2","url":null,"abstract":"The paper deals with exploratory, political and communication studies of the dialectics of media power or powerlessness in the process of electoral civic behavior on the example of the Croatian parliamentary elections in 2003. The survey covers time limits from September 1 to November 30, 2003. The chosen methodology and the applied research methods are in line with contemporary research trends applied in similar media and electoral and political campaign studies. The authors point to all the complexity of studying this issue, which is catching the attention of recent communication and political science publics. The initial research hypothesis fully confirmed the predicted research results. The author's research focuses on examining the interrelationships between the media representation of political Mario Plenković, Slobodan Hadžić, Mladen Kučiš: MEDIJSKA ZASTUPLJENOST POLITIČKIH OPCIJA I GRAĐANSKO IZBORNO PONAŠANJE (Case Study: Hrvatski parlamentarni izbori 2003.godine) Media, Culture and Public Relations, 11, 2020, 1 52 ISSN 1333-6371 options, persons and electoral civic behavior. An inductive-deductive analysis of media representation was also carried out in correlation with the financial resources spent on publicity and publicity campaigns. The results obtained show that there is no significant causal relationship between media representation and electoral civic behavior. In the final interpretation of the results obtained, it is evident that, prior to the election campaign, attitudes towards electoral preference of voters did not change significantly during the media's publicity and propaganda election civic exposure. Based on the published article \"Media Power Dialectics and Electoral Civic Behavior (Croatian Parliamentary Elections 2003), Informatol, Vol.39, No. 1,2006, a political and communicative retrospective discussion was held on the subject of Case Study analysis \"Croatian Parliamentary Elections 2003\". The research was presented on the occasion of the 50th anniversary of INFORMATOLOGIA (1969 2019), at the 25th International Scientific Conference \"SOCIETY AND TECHNOLOGY 2019\" (\"DIT 2019\" Dr. Juraj Plenković), Opatija, 28. 30.06. 2019.","PeriodicalId":34529,"journal":{"name":"Media Culture and Public Relations","volume":"11 1","pages":"25-52"},"PeriodicalIF":0.0,"publicationDate":"2020-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.32914/mcpr.11.1.2","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48423037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}