Metodološki okvir za komunikološku procjenu uspješnosti vizualnih kriterija parlamentarnih stranaka u izbornim kampanjama

Abstract

Mario Plenković, Daria Mustić, Slobodan Hadžić: METODOLOŠKI OKVIR ZA KOMUNIKOLOŠKU PROCJENU USPJEŠNOSTI VIZUALNIH KRITERIJA PARLAMENTARNIH STRANAKA U IZBORNIM KAMPANJAMA Media, Culture and Public Relations, 11, 2020, 2 191 ISSN 1333-6371 designed their billboards using professional standards of graphic design. The paper is exploring success in designing key visual elements. Theory discussion is conducted thru forming and analysis of the structure of professional criteria for the usage of visual elements and analysis of their application on billboards of parliamentary parties.