International Journal of Global Optimization and Its Application最新文献_第6页

Factor Affecting Elderly Consumer Testing on Thai Herb Ceramic Massage Product using Taguchi Design of Experiments 老年消费者对泰国草药陶瓷按摩产品的影响因素采用田口设计试验

International Journal of Global Optimization and Its Application Pub Date : 2022-03-31 DOI: 10.56225/ijgoia.v1i1.11

S. Phanphet, Ratanaree Suttipong, Athiwat Wangmai, Narong, Sukprasert, W. Chattinnawat

{"title":"Factor Affecting Elderly Consumer Testing on Thai Herb Ceramic Massage Product using Taguchi Design of Experiments","authors":"S. Phanphet, Ratanaree Suttipong, Athiwat Wangmai, Narong, Sukprasert, W. Chattinnawat","doi":"10.56225/ijgoia.v1i1.11","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.11","url":null,"abstract":"This study focuses on the OTOP (One Tambon One Product) Thailand product after selected group into five. Thai herb ceramic massage product was developed from statistic data selection previously. The experimental was decided for determination optimize consumer wanted as desirability value from using three nominal preference scales of performance, function and cognitive to create new response. Using a Taguchi design was used for design factors including the performance, function and cognitive. the experimental condition with full factional design 25 with 6 blockings was employed in the experiment for 6 samplings test as elderly 60-80 years old, males and females respectively consumers in northern Thailand in Chiang Mai. The result demonstrated that by using more ceramic, big ceramic size, Herbal ingredients #2, Fabric types #2 and Streamer to be heating source can optimize the desirability value for Thai Herb Ceramic Massage Product of 0.9 in the regression model with the optimizer method. Important factor is heating source, it was only significantly parameter to the response.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127322632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Extended AHP Approach with Latent Factor and Stratum in Prioritizing and Positioning of OTOP Thailand’s Program for Elderly Market 基于潜在因素和层次的扩展AHP方法在OTOP泰国老年项目市场优先定位中的应用

International Journal of Global Optimization and Its Application Pub Date : 2022-03-31 DOI: 10.56225/ijgoia.v1i1.10

Ratanaree Suttipong, S. Phanphet, Athiwat Wangmai, Saowaluk, Reungsri, W. Chattinnawat

{"title":"Extended AHP Approach with Latent Factor and Stratum in Prioritizing and Positioning of OTOP Thailand’s Program for Elderly Market","authors":"Ratanaree Suttipong, S. Phanphet, Athiwat Wangmai, Saowaluk, Reungsri, W. Chattinnawat","doi":"10.56225/ijgoia.v1i1.10","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.10","url":null,"abstract":"We proposed a modified AHP technique to prioritize and position the OTOP product for the elderly consumer market. This research developed and extended the methodology proposed by R. Suttipong to account for both latent and stratum factors. The product preferences defined as the latent factor are included in the model. This paper applied the AHP with the latent factor of product preferences inserted into the calculation. The prioritized weights are computed overall and at each stratum classified by gender. This stratum has been statistically found significant by S. Phanphet based on the large survey result of product preference and affects the latent factor of the preferences. This proposed method leads to new findings on the implementation plan to promote the OTOP product among different sectors attributed to the latent factor. This newly proposed analysis technique was used to set the strategic action plan for product development for each gender group for the northern Thailand OTOP development program. This proposed technique can justify and prioritize the group of OTOP for efficient product development.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126419651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

New Product Development Framework based on University-Community Engagement: Case Study of Thailand OTOP Development for Elderly Consumer 基于大学-社区参与的新产品开发框架——以泰国面向老年消费者的OTOP开发为例

International Journal of Global Optimization and Its Application Pub Date : 2022-03-31 DOI: 10.56225/ijgoia.v1i1.8

P. Sensang, T. Jomvong, R. Santianotai, W. Chattinnawat

{"title":"New Product Development Framework based on University-Community Engagement: Case Study of Thailand OTOP Development for Elderly Consumer","authors":"P. Sensang, T. Jomvong, R. Santianotai, W. Chattinnawat","doi":"10.56225/ijgoia.v1i1.8","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.8","url":null,"abstract":"This research project is one of the University-community engagement projects to study and initiate One Tambon One Product (OTOP) development in the three provinces of Chiang Mai, Lumphun and Lampang. This collaborative product development led to three new and innovative products for OTOP. This research defined and selected the elderly consumer groups from three northern provinces of Chiang Mai, Lumphun, Lampang. This study uses a survey and focus group discussion to identify the buying attitude of 1,275 elderly consumers toward the OTOP product. The quantitative analysis and the AHP technique were applied to identify the group of OTOP products selected for development. The potential top products were identified from the surveys. Then the value creation technique from local culture was employed to innovate the new products. This research developed a framework consisting of the three strategic stages of development. The cross-collaboration team are the primary enabler. The OTOP cooperative ecosystem was tested and found that this ecosystem can reciprocally benefit all the staff, including help configuring the organisation’s context and its entrepreneurship.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126661390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Environmental Management System and Pro-Environmental Behavior in Realizing Sustainable Industry Performance: Mediating Role of Green Marketing Management 环境管理体系与亲环境行为在实现可持续产业绩效中的作用:绿色营销管理的中介作用

International Journal of Global Optimization and Its Application Pub Date : 2022-03-31 DOI: 10.56225/ijgoia.v1i1.9

B. Rainanto, A. T. Bon, Janwarisman Purba

{"title":"Environmental Management System and Pro-Environmental Behavior in Realizing Sustainable Industry Performance: Mediating Role of Green Marketing Management","authors":"B. Rainanto, A. T. Bon, Janwarisman Purba","doi":"10.56225/ijgoia.v1i1.9","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.9","url":null,"abstract":"Growth in the number of tourist destinations encourages the number of tourists and other fields that support it. The hotel industry that is increasing in number in an area will impact the environment, both the natural, social and economic environment. We analyze the influence of Green Marketing Management as a mediator of the Environmental Management System and Pro-Environmental Behavior to achieve Sustainable Industry Performance in the hospitality industry. This study was conducted with 135 respondents with the position of manager or general manager. There are 17 hypotheses built on indicators of 4 main parameters. The analysis uses Smart-PLS to examine the relationship between the dimensions tested. The results of this study are: (1) Environmental Management System and Pro-Environmental Behavior have a significant and positive influence on the Green Marketing Mix; (2) Only the Green Marketing Mix has a significant and positive influence on Economic Sustainability; (3) Only the Green Marketing Mix has a significant and positive influence on Environmental Sustainability; (4) The Environmental Management System and Green Marketing Mix have a significant and positive influence on Social Sustainability, with the strongest influence being given by the Green Marketing Mix (which has the greatest path coefficient); (5) The effect of Pro-Environmental Behavior on Sustainability is entirely dependent on mediation relationships through the Green Marketing Mix.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115161009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Succession Planning Best Practices for Organizations: A Systematic Literature Review Approach 组织的继任计划最佳实践:系统的文献回顾方法

International Journal of Global Optimization and Its Application Pub Date : 2022-03-31 DOI: 10.56225/ijgoia.v1i1.12

Y. Bano, Siti Sarah Omar, Fadillah Ismail

引用次数: 0

Designing Quality Improvement and Economical Production Quantity: Application of Material Flow Cost Accounting and Cost of Quality 设计质量改进与节约生产数量:物流成本核算与质量成本的应用

International Journal of Global Optimization and Its Application Pub Date : 2022-03-31 DOI: 10.56225/ijgoia.v1i1.13

Kebtawan Jantarasaka, W. Chattinnawat

{"title":"Designing Quality Improvement and Economical Production Quantity: Application of Material Flow Cost Accounting and Cost of Quality","authors":"Kebtawan Jantarasaka, W. Chattinnawat","doi":"10.56225/ijgoia.v1i1.13","DOIUrl":"https://doi.org/10.56225/ijgoia.v1i1.13","url":null,"abstract":"Material flow cost accounting technique is a technique used to analyze environmental costs for the purpose of identifying costs in two parts: positive cost and negative cost. Which will be an indicator of the efficiency of the production process Because it affects the quality of products delivered to customers and customer satisfaction. There are also techniques. MFCA is used in conjunction with Cost of quality techniques to increase the confidence that products that are going out of the production process will have good performance. For the use of the design of the production process, find the size of the lot. Proportion of waste in production lot and number of shipments. The objective of the optimization problem is the maximum ratio of positive product cost to total cost (PC/TC). The researcher uses particle swarm optimization techniques to find the answer. which is the size of the product lot size, Number of product lot shipments and Proportion of waste in production lot in a serial multi-stage process. the results of MFCA analysis showed that the highest portion of negative product cost was material accounting for 53.29% and following by System cost of 4.75% comparing with the total product cost.","PeriodicalId":344452,"journal":{"name":"International Journal of Global Optimization and Its Application","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125547866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0