环境管理体系与亲环境行为在实现可持续产业绩效中的作用:绿色营销管理的中介作用

B. Rainanto, A. T. Bon, Janwarisman Purba
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引用次数: 1

摘要

旅游目的地数量的增长鼓励了游客数量和其他支持它的领域。酒店业在一个地区的数量不断增加,会对环境产生影响,包括自然环境、社会环境和经济环境。我们分析了绿色营销管理作为环境管理体系和亲环境行为的中介对酒店业实现可持续行业绩效的影响。这项研究是对135位经理或总经理的受访者进行的。基于4个主要参数的指标建立了17个假设。该分析使用Smart-PLS来检查所测试维度之间的关系。研究结果表明:(1)环境管理体系和亲环境行为对绿色营销组合具有显著的正向影响;(2)只有绿色营销组合对经济可持续性有显著的正向影响;(3)只有绿色营销组合对环境可持续性有显著的正向影响;(4)环境管理体系和绿色营销组合对社会可持续性具有显著的正向影响,其中绿色营销组合的影响最大(路径系数最大);(5)亲环境行为对可持续发展的影响完全依赖于绿色营销组合的中介关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Environmental Management System and Pro-Environmental Behavior in Realizing Sustainable Industry Performance: Mediating Role of Green Marketing Management
Growth in the number of tourist destinations encourages the number of tourists and other fields that support it. The hotel industry that is increasing in number in an area will impact the environment, both the natural, social and economic environment. We analyze the influence of Green Marketing Management as a mediator of the Environmental Management System and Pro-Environmental Behavior to achieve Sustainable Industry Performance in the hospitality industry. This study was conducted with 135 respondents with the position of manager or general manager. There are 17 hypotheses built on indicators of 4 main parameters. The analysis uses Smart-PLS to examine the relationship between the dimensions tested. The results of this study are: (1) Environmental Management System and Pro-Environmental Behavior have a significant and positive influence on the Green Marketing Mix; (2) Only the Green Marketing Mix has a significant and positive influence on Economic Sustainability; (3) Only the Green Marketing Mix has a significant and positive influence on Environmental Sustainability; (4) The Environmental Management System and Green Marketing Mix have a significant and positive influence on Social Sustainability, with the strongest influence being given by the Green Marketing Mix (which has the greatest path coefficient); (5) The effect of Pro-Environmental Behavior on Sustainability is entirely dependent on mediation relationships through the Green Marketing Mix.
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