老年消费者对泰国草药陶瓷按摩产品的影响因素采用田口设计试验

S. Phanphet, Ratanaree Suttipong, Athiwat Wangmai, Narong, Sukprasert, W. Chattinnawat
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引用次数: 0

摘要

本研究重点对OTOP (One Tambon One Product)泰国产品进行分组后选定为五组。泰国草药陶瓷按摩产品是在以往统计资料的基础上开发出来的。本实验采用性能、功能和认知三个标称偏好量表来确定消费者最优需求作为期望值,从而产生新的反应。采用田口设计,设计因素包括性能、功能和认知。实验条件采用全派系设计,共6个分组,共6个样本,测试对象为泰国北部清迈地区60-80岁老年消费者,男女各1名。结果表明,使用更多的陶瓷、更大的陶瓷尺寸、草药成分#2、面料类型#2和Streamer作为加热源,可以使回归模型中泰国草药陶瓷按摩产品的可取值优化为0.9。热源是影响响应的重要因素,是影响响应的唯一重要参数。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factor Affecting Elderly Consumer Testing on Thai Herb Ceramic Massage Product using Taguchi Design of Experiments
This study focuses on the OTOP (One Tambon One Product) Thailand product after selected group into five. Thai herb ceramic massage product was developed from statistic data selection previously. The experimental was decided for determination optimize consumer wanted as desirability value from using three nominal preference scales of performance, function and cognitive to create new response. Using a Taguchi design was used for design factors including the performance, function and cognitive. the experimental condition with full factional design 25 with 6 blockings was employed in the experiment for 6 samplings test as elderly 60-80 years old, males and females respectively consumers in northern Thailand in Chiang Mai. The result demonstrated that by using more ceramic, big ceramic size, Herbal ingredients #2, Fabric types #2 and Streamer to be heating source can optimize the desirability value for Thai Herb Ceramic Massage Product of 0.9 in the regression model with the optimizer method. Important factor is heating source, it was only significantly parameter to the response.
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