基于潜在因素和层次的扩展AHP方法在OTOP泰国老年项目市场优先定位中的应用

Ratanaree Suttipong, S. Phanphet, Athiwat Wangmai, Saowaluk, Reungsri, W. Chattinnawat
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引用次数: 2

摘要

我们提出了一种改进的AHP技术来确定OTOP产品在老年消费市场的优先级和定位。这项研究发展并扩展了R. Suttipong提出的方法,以考虑潜在因素和地层因素。定义为潜在因素的产品偏好被包含在模型中。本文采用层次分析法,将潜在的产品偏好因素引入计算。优先权重是按性别在每个阶层进行总体计算的。S. Phanphet根据产品偏好的大型调查结果,统计发现该阶层具有显著性,并影响偏好的潜在因素。本文提出的方法对潜在因素在不同行业间推广OTOP产品的实施计划有了新的发现。这项新提出的分析技术被用于为泰国北部OTOP开发项目的每个性别群体制定产品开发的战略行动计划。提出的技术可以为高效的产品开发确定OTOP组的合理性和优先级。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Extended AHP Approach with Latent Factor and Stratum in Prioritizing and Positioning of OTOP Thailand’s Program for Elderly Market
We proposed a modified AHP technique to prioritize and position the OTOP product for the elderly consumer market. This research developed and extended the methodology proposed by R. Suttipong to account for both latent and stratum factors. The product preferences defined as the latent factor are included in the model. This paper applied the AHP with the latent factor of product preferences inserted into the calculation. The prioritized weights are computed overall and at each stratum classified by gender. This stratum has been statistically found significant by S. Phanphet based on the large survey result of product preference and affects the latent factor of the preferences. This proposed method leads to new findings on the implementation plan to promote the OTOP product among different sectors attributed to the latent factor. This newly proposed analysis technique was used to set the strategic action plan for product development for each gender group for the northern Thailand OTOP development program. This proposed technique can justify and prioritize the group of OTOP for efficient product development.
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