Factor Affecting Elderly Consumer Testing on Thai Herb Ceramic Massage Product using Taguchi Design of Experiments

Abstract

This study focuses on the OTOP (One Tambon One Product) Thailand product after selected group into five. Thai herb ceramic massage product was developed from statistic data selection previously. The experimental was decided for determination optimize consumer wanted as desirability value from using three nominal preference scales of performance, function and cognitive to create new response. Using a Taguchi design was used for design factors including the performance, function and cognitive. the experimental condition with full factional design 25 with 6 blockings was employed in the experiment for 6 samplings test as elderly 60-80 years old, males and females respectively consumers in northern Thailand in Chiang Mai. The result demonstrated that by using more ceramic, big ceramic size, Herbal ingredients #2, Fabric types #2 and Streamer to be heating source can optimize the desirability value for Thai Herb Ceramic Massage Product of 0.9 in the regression model with the optimizer method. Important factor is heating source, it was only significantly parameter to the response.