Bandung Conference Series: Communication Management最新文献

{"title":"Hubungan Antara Narasi Film dengan Pengetahuan Penonton Mengenai Isu Kesehatan Mental","authors":"Audry Putri Nurdiawati, Firmansyash","doi":"10.29313/bcscm.v3i2.8065","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8065","url":null,"abstract":"Abstract. Film is a mass communication medium that can meet the public's need for information and entertainment. This is what makes films have a special appeal for the public. Even during a pandemic, when almost all sectors, especially the economy, are experiencing a decline, films have their own way of attracting their fans. Like the film \"Kukira Kau Rumah\" which won the MURI record in 2022 as the film with the most viewers during the pandemic. The film “Kukira Kau Rumah” is a psychological drama genre which tells the story of a girl named Niskala who has a bipolar disorder mental health disorder who also has high dreams and aspirations but has to be hindered by the social environment and social stigma that are still unfamiliar with mental health problems. Film as a mass communication medium has its own power to meet the audience need. This research was entitled \"The Relation between Narrative Film and Audience Knowledge Regarding Mental Health Issues\". With that title, the issue raised is how the relationship between the Narrative film Kukira Kau Rumah and the knowledge of Psychology Students at the Islamic University of Bandung who have watched mental health issues.The method used is a quantitative research method with a correlational approach. This study uses the uses and effect theory. \u0000Abstrak. Film merupakan media komunikasi massa yang dapat memenuhi kebutuhan masyarakat akan kebutuhan informasi hingga hiburan. Hal tersebut  yang membuat film mempunyai daya tarik tersendiri bagi masyarakat. Hingga pada masa pandemic sekalipun dimana hampir seluruh sektor khususnya perekonomian sedang menurun, Film mempunyai cara tersendiri untuk menarik para pecintanya. Seperti Film “Kukira Kau Rumah” yang mendapatkan rekor MURI pada tahun 2022 sebagai Film dengan penonton terbanyak dimasa pandemic. Film “Kukira Kau Rumah” bergenre drama psikologis yang menceritakan gadis bernama Niskala yang memiliki gangguan Kesehatan mental Bipolar disorder yang juga memiliki mimpi dan cita-cita yang tinggi namun harus terhalang lingkungan sosial dan stigma masyarakat yang masih awam mengenai isu Kesehatan mental. Film sebagai media komunikasi massa mempunyai kekuatan tersendiri untuk memenuhi kebutuhan penontonnya. Penelitian ini berjudul “Hubungan Antara Narasi Film Dengan Pengetahuan Penonton Mengenai Isu Kesehatan Mental.” Dengan judul tersebut maka permasalahan yang diangkat adalah bagaimana hubungan antara Narasi Film Kukira Kau Rumah dengan pengetahuan Mahasiswa Psikologi Universitas Islam Bandung mengenai Bipolar Pada Remaja. Metode yang digunakan yakni metode penelitian kuantitatif dengan pendekatan korelasional. Penelitian ini menggunakan teori uses and Effect.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116281943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Ekranisasi dari Novel ke Film “Little Women”","authors":"Rafa Saabira Pribadi, Askurifa'i Baksin","doi":"10.29313/bcscm.v3i2.8073","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8073","url":null,"abstract":"Abstract. Film stories based on novels are nothing new nowadays. This adaptation process is a transfer of media, or specifically ecranisation, which can become works that can captivate audiences, both readers and viewer. This research examines the ecranisation analysis of the story “Little Women”, a novel by Louisa May Alcott (1868), which was later adapted into a film by director Greta Gerwig (2019). This study has a focus on examining the Little Women story through the theory of ecranisation in the form of shrinking plots, adding plots, or changing plot variations in the story. Data were analyzed qualitatively using the case study method through observation results with the results of interviews with related experts as additional data. The result of this study are the ecranisation aspects of the transition from the novel to the film “Little Women” dominated by changes in variation, then shrinking of the plot. There are several chapters that were adapted without any changes and some were not adapted. In reducing the plot, the director does not remove important elements from the adapted chapter. In addition, there is no element of adding grooves to the results of Little Women's ecranisation. In this film, the director uses a faithful interpretation approach, in which the director consistently maintains most of the narrative elements in following the story in the written work. The researcher also compared the narrative elements of the novel and film “Little Women” because both media have the same narrative elements. \u0000Abstrak. Film-film yang mengangkat cerita dari novel bukanlah hal yang baru pada masa kini. Proses adaptasi tersebut merupakan alih wahana, atau secara spesifik ekranisasi, yang dapat menjadi karya yang dapat memikat khalayak, baik oleh pembaca maupun penontonnya. Penelitian ini mengkaji tentang analisis ekranisasi dari cerita Little Women, sebuah novel karya Louisa May Alcott (1868), yang kemudian diadaptasi menjadi sebuah film oleh sutradara Greta Gerwig (2019). Penelitian ini memiliki fokus untuk meneliti cerita Little Women melalui teori ekranisasi berupa bentuk penciutan alur, penambahan alur, atau perubahan variasi alur pada cerita. Data dianalisis secara kualitatif dengan metode studi kasus melalui hasil observasi dengan hasil wawancara kepada ahli terkait sebagai data tambahan. Hasil temuan penelitian ini adalah aspek-aspek ekranisasi pada alih wahana dari novel ke film Little Women didominasi oleh perubahan variasi, kemudian penciutan alur. Ada beberapa bab yang diadaptasi tanpa adanya perubahan dan ada pula yang tidak diadaptasi. Selain itu, tidak ada unsur penambahan alur pada hasil ekranisasi Little Women. Pada film ini, sutradara menggunakan pendekatan interpretasi faithful, dimana sutradara konsisten menjaga sebagian besar unsur naratif dalam mengikuti cerita pada karya tulis. Peneliti juga membandingkan unsur naratif dari novel dan film Little Women karena kedua media tersebut memiliki unsur naratif yang sama.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128419629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Makna Syukur dalam Musik Video Yura Yunita di Youtube","authors":"Ranti Fazrin, A. Sobur","doi":"10.29313/bcscm.v3i2.8056","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8056","url":null,"abstract":"Abstract. The research entitled The Meaning of Gratitude in Yura Yunita's Music Video on Youtube is motivated by how the signs presented as gratitude through music videos are currently in demand by a wide audience. Music videos are a medium for musicians to convey meaningful messages to their listeners. This study aims to determine the meaning of gratitude in the music video “Dunia Tipu-Tipu” through John Fiske's semiotic theory and approach. The research method used is qualitative. Observation and Documentation as data collection techniques in this study as well as data analysis techniques in terms of the level of reality, the level of representation and the level of ideology. The results of the study show that the meaning of gratitude in the music video \"Dunia Tipu-Tipu\" is seen from the level of reality through the code of gestures, clothing, appearance, expression and sound. describes the presence of the closest people such as parents, partners and friends who are always there under any circumstances and conditions. Then at the representation level through the camera code, music, lighting and sentences show the meaning of gratitude in form of attention by paying attention to each other’s condition, warm hugs and holding hands. And at the ideology level, it can be concluded that the music video for \"Dunia Tipu-Tipu\" has an ideology of being grateful for the feelings you have for those closest to you. \u0000Abstrak. Penelitian yang berjudul Makna Syukur dalam Musik Video Yura Yunita di Youtube ini dilatarbelakangi oleh bagaimana tanda-tanda dihadirkan sebagai rasa syukur melalui musik video yang sedang diminati saat ini oleh khalayak luas. Musik video menjadi salah satu media bagi musisi untuk menyampaikan pesan yang memiliki makna kepada para pendengarnya. Penelitian ini bertujuan untuk mengetahui bagaimana makna syukur pada musik video “Dunia Tipu-Tipu” melalui pendekatan teori semiotika John Fiske ditinjau dari dari level realitas, level representasi dan level ideologi. Metode penelitian yang digunakan yaitu kualitatif. Observasi dan Dokumentasi sebagai teknik pengumpulan data pada penelitian ini. Hasil penelitian menunjukkan makna syukur pada musik video “Dunia Tipu-Tipu” ditinjau dari level realitas melalui kode gesture, pakaian, tampilan, ekspresi dan suara. Digambarkannya atas kehadiran orang-orang terdekat seperti orang tua, pasangan dan sahabat yang selalu ada dalam keadaan dan kondisi apapun. Lalu pada level representasi melalui kode kamera, music, lighting dan kalimat ditunjukkannya makna syukur dalam bentuk perhatian dengan memperhatikan kondisi satu sama lain,  pelukan hangat dan genggaman tangan. Dan dalam level ideologi dapat disimpulkan bahwa musik video “Dunia Tipu-Tipu” memiliki ideologi bersyukur atas rasa yang dimiliki terhadap orang-orang terdekat. ","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131158315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor Pendukung Komunikasi Pemasaran Digital Word Of Mouth (WOM) pada Bisnis Beverage","authors":"Avio Muhammad Kawakibi, Indri Rachmawati","doi":"10.29313/bcscm.v3i2.7767","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7767","url":null,"abstract":"Abstract. Digital Word Of Mouth is a type of marketing activity that in general can provide information and opinions on a product or service to people through digital media such as social media. Where social media currently plays an important role in the business sector, especially the world of coffee. For example, Kopi Keliling Matisti Beverage, which is one of the contemporary coffee businesses in the city of Bandung, was originally present because the owner liked bicycles and coffee. The marketing communication strategy used at first was organic word of mouth but over time it has now changed to digital word of mouth. This study focuses on knowing how digital word of mouth marketing communication strategies work on Matisti Beverrage mobile coffee. This research uses a type of qualitative research with a case study approach and this research uses word of mouth marketing theory. The purpose of this study is to find out how digital word of mouth marketing communication strategies work on Matisti Beverrage mobile coffee. Based on the results of this study, it can be concluded that Matisti Beverage uses a digital word of mouth marketing communication strategy with the help of a product and price marketing mix on Instagram social media where this has a big impact because using this strategy on Instagram, Matisti Beverage's engagement has increased and is assisted by coffee reviewers. using Instagram features such as tagging, mentioning, re-posting, and sharing content. Matisti Beverage using this marketing strategy on Instagram is considered successful because it is an inexpensive strategy, and gets a wide and effective audience for business people. \u0000Abstrak. Digital Word Of Mouth adalah suatu jenis akivitas pemasaran yang secara umum dapat memberikan informasi dan pendapat terhadap suatu produk barang ataupun jasa kepada orang - orang melalui media digital seperti media sosial. Dimana media sosial saat ini sangat berperan penting di sektor bisnis khususnya dunia kopi. Seperti misalnya kopi Keliling Matisti Beverage yang merupakan salah satu bisnis kopi kekinian di kota Bandung yang hadir pada awalnya karena sang owner menyukai sepeda dan kopi. Strategi komunikas pemasaran yang digunakan pada awalnya adalah organic word of mouth namun seiring berjalanya waktu kini berubah menjadi digital word of mouth. Penelitian ini berfokus untuk mengetahui bagaimana strategi komunikasi pemasaran digital word of mouth pada kopi keliling Matisti Beverrage. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan studi kasus dan penelitian ini menggunakan teori pemasaran word of mouth. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana strategi komunikasi pemasaran digital word of mouth pada kopi keliling Matisti Beverrage. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa Matisti Beverage menggunakan strategi komunikasi pemasaran digital word of mouth dengan bantuan bauran pemasaran product and price di media sosial Instagram dimana h","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131282571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemanfaatan Instagram PT. Panasonic Gobel Indonesia","authors":"Syifa Reimita, Indri Rachmawati","doi":"10.29313/bcscm.v3i2.7796","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7796","url":null,"abstract":"Abstract. This research entitled Utilization of Instagram PT. Panasonic Gobel Indonesia. (Case Study as Promotion of the Nanoe X Technology Program for Air Conditioning Products on Instagram @idpanasonic). PT. Panasonic Gobel Indonesia is a company engaged in technology. PT. Panasonic Gobel Indonesia is located in Jakarta. The main attraction of PT. Panasonic Gobel Indonesia is due to one of its promotional strategies through the Nanoe X program which is effective against the corona virus. This is considered to be an attraction as a promotional strategy because it is very adapted to the current situation in the midst of the Covid-19 pandemic. The purpose of this research is to find out how to use Instagram in the promotion strategy carried out by PT. Panasonic Gobel Indonesia (@idpanasonic). The method used in this study is a qualitative research method with a case study approach which aims to examine and analyze the promotion strategy carried out by PT. Panasonic Gobel Indonesia. The theory used in this study uses marketing mix theory. The data obtained in this study were through interviews and observations with the Corporate Communication Supervisor of PT. Panasonic Gobel Indonesia as the main informant was supplemented by a complementary informant from one of the consumers who used the \"Nanoe X Effective Against Viruses\" program. The results of this study show that the use of Instagram social media carried out by Marketing Management and Corporate Communications of PT.Panasonic Gobel Indonesia in promoting the \"Nanoe X Technology Effective Against Viruses\" program, the company experienced many benefits. By utilizing social media, companies can easily achieve their goals in implementing the program's promotion strategy. \u0000Abstrak. Penelitian ini berjudul Pemanfaatan Instagram PT. Panasonic Gobel Indonesia. (Studi Kasus Sebagai Promosi Program Teknologi Nanoe X Produk Air Conditioning Pada Instagram @idpanasonic). PT. Panasonic Gobel Indonesia ini merupakan perusahaan yang bergerak di bidang teknologi. PT. Panasonic Gobel Indonesia ini berlokasikan di Jakarta. Yang menjadi daya tarik dari PT. Panasonic Gobel Indonesia ini yaitu karena pada salah satu strategi promosinya melalui program Nanoe X yang efektif melawan virus corona. Hal ini dianggap menjadi daya tarik sebagai strategi promosi karena sangat menyesuaikan dengan keadaan sekarang di tengah-tengah pandemi Covid-19. Tujuan dari penelitian ini yaitu mengetahui bagaimana pemanfaatan Instagram dalam strategi promosi yang dilakukan oleh PT. Panasonic Gobel Indonesia (@idpanasonic). Metode yang digunakan pada penelitian ini yaitu metode penelitian kualitatif dengan pendekatan studi kasus yang bertujuan untuk mencermati dan menganalisis menegenai strategi promosi yang dilakukan oleh PT. Panasonic Gobel Indonesia. Teori yang digunakan pada penelitian ini menggunakan teori bauran pemasaran. Data yang di peroleh penelitian ini adalah melalui wawancara dan observasi kepada Corporate Communication Sup","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129133116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan Penyajian Informasi Pembangunan Infrastruktur dengan Perilaku Pencarian Informasi Followers","authors":"Yudha Ari Azhar, Anne Ratnasari","doi":"10.29313/bcscm.v3i2.7811","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7811","url":null,"abstract":"Abstract. Information search behavior that changes with the changing times with the media that continues to grow. The isntagram account @dsdadbmkotabdg be an option in obtaining information on the infrastructure development of Bandung City. The purpose of this study was to determine the relationship between the presentation of information in the type of information, the attractiveness of information, and the style of messages on @dsdadbmkotabdg Instagram account with the behavior of information seekers followers of infrastructure development in the city of Bandung. The theory used in this study is the Theory of Information Integration. This study used quantitative research methods, with a correlational approach. Data collection by distributing questionnaires to respondents. The population in this study is 1.153 followers of @dsdabmkotabdg Instagram accounts who liked Instagram posts in February 2023. From calculations using the Slovin formula, the number of samples that must be taken in this study is 93 respondents. The result of this study is that there is a strong relationship between the presentation of information on the development, maintenance, and inauguration of infrastructure with information seeking behavior. \u0000Abstrak. Perilaku pencarian informasi yang berubah-ubah seiring perubahan zaman dengan media yang terus berkembang. Akun isntagram @dsdadbmkotabdg menjadi pilihan dalam mendapatkan informasi pembangunan, pemeliharaan, dan peresmian infrastruktur Kota Bandung. Tujuan penelitian ini dilakukan untuk mengetahui hubungan penyajian informasi dalam jenis informasi, daya tarik informasi, dan gaya pesan pada akun Instagram @dsdadbmkotabdg dengan perilaku pencari informasi  followers. Teori yang digunakan dalam penelitian ini yaitu Teori new media. Penelitian ini menggunakan metode penelitian kuantitatif, dengan pendekatan korelasional. Pengumpulan data dengan menyebarkan kuesioner kepada responden. Populasi dalam penelitian ini adalah followers akun Instagram @dsdabmkotabdg sebanyak 1.153 yang menyukai postingan instagram pada Februari 2023 . Dari perhitungan menggunakan rumus Slovin maka jumlah sampel yang harus diambil dalam penelitian ini sebanyak 93 responden. Hasil dari penelitian ini adalah terdapat hubungan yang  sangat kuat antara penyajian informasi pembangunan, pemeliharaan, dan peresmian infrastruktur dengan perilaku pencarian informasi followers.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125822576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Antar Pribadi Ibu dan Anak Pengidap Kanker","authors":"Majida Nurul Izza, Ike junita Triwardhani","doi":"10.29313/bcscm.v3i2.7620","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7620","url":null,"abstract":"Abstract. Children with cancer backgrounds certainly need communication with mothers, especially for support and motivational needs. There is a cancer shelter in Bandung City, West Java called Rumah Pejuang Kanker Ambu which can be visited by cancer patients, especially those from outside the city of Bandung, but are referred for treatment to the Bandung City hospital.  The purpose of this study is to determine the efforts of mothers in providing support to children with cancer, the reasons mothers need to motivate children with cancer, mothers' efforts to create a good atmosphere for children with cancer, and mothers' efforts in overcoming obstacles in children with cancer. This research uses qualitative research methods and case study research approaches.  The data collection techniques used in this study were in-depth interviews, observations and documentation.  The results of this study are to support children with cancer, one of which is carried out by mothers who often show good facial expressions. There are certain reasons that make mothers more optimistic in supporting children, for example, the number of cancer patients who recover. Mothers are also able to try to improve the child's mood, such as giving physical attention to the child. In addition, mothers are also able to overcome obstacles in children, one of which is by communicating with children. \u0000Abstrak. Anak dengan latar belakang penyakit kanker tentumembutuhkan komunikasi dengan ibu khususnya untuk kebutuhan dukungan dan motivasi. Terdapat sebuah rumah singgah kanker di Kota Bandung, Jawa Barat bernama Rumah Pejuang Kanker Ambu yang dapat disinggahi oleh pasien kanker khususnya yang berasal dari luar Kota Bandung, namun dirujuk untuk berobat ke rumah sakit Kota Bandung. Tujuan penelitian ini adalah untuk mengetahui upaya ibu dalam memberikan dukungan kepada anak pengidap kanker, alasan ibu perlu memotivasi anak pengidap kanker, upaya ibu untuk menciptakan suasana yang baik untuk anak pengidap kanker, dan upaya ibu dalam mengatasi hambatan pada anak pengidap kanker. Penelitian ini menggunakan metode penelitian kualitatif dan pendekatan penelitian studi kasus. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara mendalam, observasi serta dokumentasi. Hasil penelitian pada penelitian ini ialah untuk mendukung anak pengidap kanker,salah satunya dilakukan oleh ibu yang kerap memperlihatkan ekspresi wajah yang baik. Adapun alasan-alasan tertentu yang membuat para ibu lebih optimis dalam mendukung anak, misalnya banyaknya pasien kanker yang sembuh. Ibu juga mampu berusaha memperbaiki suasana hati anak, seperti memberikan perhatian fisik kepada anak. Selain itu, ibu juga mampu mengatasi hambatan pada anak salah satunya dengan cara berkomunikasi dengan anak.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128078851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Adaptasi Budaya Muslim di Perguruan Tinggi Berbasis Keagamaan","authors":"Hadi Agung Setiawan, M. Rochim","doi":"10.29313/bcscm.v3i2.7697","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7697","url":null,"abstract":"Abstract. Becoming a Muslim student at Parahyangan Catholic University College and Maranatha Christian University will certainly be a challenge in itself. Cultural adaptation is something that needs to be considered and implemented properly for Muslim students in the two universities. The purpose of this research is to find out how the cultural adaptation of Muslim students at religious-based tertiary institutions is Parahyangan Catholic University and Maranatha Christian University. The results of this study indicate the goals or motives of Muslim students choosing to study at Parahyangan Catholic University and Maranatha Christian University due to the quality of education and campus accreditation. The results of this study indicate that students have their own way of adapting. The perspectives and prejudices of students towards the environment, supporting factors for adaptation and campus policies are factors in the success of cultural adaptation in this study. Students have their own way of implementing every guideline, values and policies made by the Higher Education. When faced with a new environment, every student must have experiences, supporting factors and obstacles to adapting to a communication culture when facing the process of cultural adaptation. \u0000Abstrak. Menjadi seorang mahasiswa muslim di Perguruan Tinggi Universitas Katolik Parahyangan dan Universitas Kristen Maranatha tentu akan menjadi tantangan tersendiri. Adaptasi budaya menjadi hal yang perlu diperhatikan dan diterapkan dengan baik bagi para mahasiswa muslim di kedua perguruan tinggi tersebut. Tujuan dari penelitian ini untuk mengetahui bagaimana adaptasi budaya pada mahasiswa muslim di perguruan tinggi berbasis keagamaan Universitas Katolik Parahyangan dan Universitas Kristen Maranatha. Hasil penelitian dari penelitian ini menunjukkan tujuan atau motif mahasiswa muslim memilih menempuh Pendidikan di Universitas Katolik Parahyangan dan Universitas Kristen Maranatha dikarenakan kualitas pendidikan dan akreditasi kampus. Hasil penelitian ini menunjukkan bahwa mahasiswa memiliki cara masing-masing dalam beradaptasi. Sudut pandang dan prasangka mahasiswa terhadap lingkungan, faktor pendukung adaptasi serta kebijakan kampus menjadi faktor keberhasilan adaptasi budaya pada penelitian ini. Mahasiswa memiliki caranya masing-masing dalam menerapkan setiap pedoman, nilai-nilai dan kebijakan yang dibuat oleh Perguruan Tinggi. Saat dihadapkan dengan lingkungan yang baru, setiap mahasiswa pasti memiliki pengalaman, faktor pendukung dan kendala adaptasi budaya komunikasi ketika sedang menghadapi proses adaptasi budaya tersebut.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"169 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124725498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Emotional Branding terhadap Brand Loyalty","authors":"Siti Robiah, Endri Listiani","doi":"10.29313/bcscm.v3i2.7600","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7600","url":null,"abstract":"Abstrak.Tren bisnis parfum semakin meningkat dalam beberapa tahun terakhir dan  akan terus meningkat pada tahun 2023 sampai 2030. Dengan persaingan parfum di indonesia yang semakin kompetitif membuat perusahaan harus bisa mempertahankan pertumbuhan perusahaan dan pelanggannya agar tetap loyal terhadap merek. Salah satu strategi yang efektif dilakukan adalah memanfaatkan pendekatan emosional atau emotional branding yang merupakan strategi yang diambil oleh berbagai merek wewangian ketika membangun hubungan yang kuat antara merek dan konsumen. Melalui media sosial Twitter sebagai media untuk melakukan publikasi dan promosi produk agar dikenal publik. Teori yang digunakan dalam penelitian ini yaitu teori emotional branding yang dikemukakan oleh Marc Gobe (2010) dengan brand loyalty yang dikemukan oleh Kotler dan Keller (2012). Penelitian ini bertujuan untuk mengetahui pengaruh emotional branding terhadap brand loyalty. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis regresi linear berganda. Populasi pada penelitian ini adalah pengikut Twitter @HmnsId dengan pengambilan sampel 82 orang dengan metode pengambilan sampel yaitu judgemental sampling. Pengumpulan data dalam penelitian ini adalah survei terhadap responden dengan cara membagikan kuisioner kepada pengikut hmns di Twitter melalui reply maupun direct message dan wawancara. Hasil penelitian menunjukan bahwa: emotional branding berpengaruh signifikan terhadap brand loyalty, hubungan berpengaruh signifikan terhadap brand loyalty, pengalaman panca indera berpengaruh signifikan terhadap brand loyalty, imajinasi berpengaruh signifikan terhadap brand loyalty, visi tidak terdapat pengaruh terhadap brand loyalty. \u0000Abstract. The industry of perfume has been growing recently and will keep growing from 2023 to 2030. As Indonesia's perfume market becomes more fiercely competitive, businesses must be able to sustain both their own growth and the loyalty of their clientele. When establishing enduring ties between brands and consumers, using an emotional approach or engaging in emotional branding is a successful tactic used by many fragrance companies. Twitter is a platform for product promotion and public awareness through social media. Emotional branding theory according to Marc Gobe (2010) and brand loyalty theory according to Kotler and Keller (2012). The purpose of this study is to ascertain how emotional branding affects brand loyalty. In this study, multiple linear regression analysis approaches are used in quantitative ways. This study used judgemental sampling to select a sample of 82 Twitter users who follow @HmnsId as the population. In order to gather information for this study, questionnaires were distributed to hmns followers on Twitter through responses, direct messages, and interviews. The findings revealed that: emotional branding significantly influences brand loyalty; relationships significantly influence brand loyalty; sensory experience significantly influences brand l","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130483385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan Terpaan Media Sosial Pondok Pesantren La Raiba Hanifida dengan Brand Equity","authors":"Bagus Pamuji Tri Laksono, Yulianti","doi":"10.29313/bcscm.v3i2.7589","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7589","url":null,"abstract":"Abstract. This study aims to examine the relationship between media exposure through the @hanifida99 Instagram account and the brand equity of its followers. This study uses the S-R theory which assumes that changes in behavior occur in response to given stimuli. The research method used is quantitative with a correlational approach. The research sample was taken using quota sampling technique with a total of 98 respondents. Data were collected through a questionnaire with an ordinal measurement scale. Data validity and reliability were analyzed using the SPSS application and Cronbach test. The results showed a positive and significant relationship between social media exposure from the @hanifida99 account and the brand equity of its followers. The frequency of media exposure is the most dominant factor in the relationship, which is evident through the strong correlation between the two variables. \u0000Abtsrak. Penelitian ini bertujuan untuk meneliti hubungan antara terpaan media melalui akun Instagram @hanifida99 dengan brand equity pengikutnya. Penelitian ini menggunakan teori S-R yang mengasumsikan bahwa perubahan perilaku terjadi sebagai respons terhadap rangsangan yang diberikan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan korelasional. Sampel penelitian diambil menggunakan teknik quota sampling dengan jumlah responden sebanyak 98 orang. Data dikumpulkan melalui kuesioner dengan skala pengukuran ordinal. Validitas dan reliabilitas data dianalisis menggunakan aplikasi SPSS dan uji cronbach. Hasil penelitian menunjukkan adanya hubungan positif dan signifikan antara terpaan media sosial dari akun @hanifida99 dengan brand equity pengikutnya. Frekuensi terpaan media menjadi faktor yang paling dominan dalam hubungan tersebut, yang terbukti melalui korelasi kuat antara kedua variabel tersebut.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129685667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}