Bandung Conference Series: Communication Management最新文献

{"title":"Bauran Pemasaran dalam Menawarkan Kursus di Wall Street English","authors":"Ariya Hidayattulloh Natakusumah, Anne Ratnasaria","doi":"10.29313/bcscm.v3i2.8134","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8134","url":null,"abstract":"Abstract. Indonesian has been at the low rank in terms of English Proficiency since 2017 and still remains below the ranks of other ASEAN countries, such as Singapore with (68.63) the highest level of proficiency, then followed by the Philippines (61.84) and Malaysia (58.32). Indonesian ranks even lower than Vietnam (53.12) which is medium level of proficiency. The purpose of this study is to determine marketing strategies used by Wall Street English Dago to its members in Bandung. There are seven main variables of this marketing mix, namely product, price, place, promotion, people, process, and physical environment.Research results for the marketing mix offering the English class of Wall Street is in the very good category with a total rating of 85.83%. This demonstrates that Wall Street English has created a marketing mix that is consistent with the wishes and needs of consumers, such as: (1) Easy to access multimedia classes, 2. The results obtained are in line with customer investment, (3) Wall Street English Dago has a modern design that is comfortable to learn for its members, the mentors offer special info about the event to the members clearly, (4) Wall Street English Dago staff offer gracious and friendly service, (5) Wall Street English Dago's learning process helps improve its members' language skills, (6) Clean environment of Wall Street English Dago is very well maintained. \u0000Abstrak. Bahasa Indonesia berada di peringkat rendah dalam hal Kecakapan Bahasa Inggris sejak tahun 2017 dan masih berada di bawah peringkat negara-negara ASEAN lainnya, seperti Singapura dengan (68,63) tingkat kemahiran tertinggi, kemudian diikuti oleh Filipina (61,84) dan Malaysia (58,32). ). Peringkat Indonesia bahkan lebih rendah dari Vietnam (53,12) yang merupakan tingkat kemahiran menengah. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran yang digunakan oleh Wall Street English Dago kepada anggotanya di Bandung. Ada tujuh variabel utama dari bauran pemasaran ini, yaitu produk, harga, tempat, promosi, orang, proses, dan lingkungan fisik. Hasil penelitian untuk penawaran bauran pemasaran kelas bahasa Inggris Wall Street berada pada kategori sangat baik dengan total peringkat sebesar 85,83%. Hal ini menunjukkan bahwa Wall Street English telah menciptakan bauran pemasaran yang sesuai dengan keinginan dan kebutuhan konsumen, seperti: (1) Kelas multimedia yang mudah diakses, 2. Hasil yang diperoleh sesuai dengan investasi pelanggan, (3) Wall Street English Street English Dago memiliki desain modern yang nyaman untuk dipelajari bagi para anggotanya, para mentor memberikan info khusus tentang acara tersebut kepada para anggota dengan jelas, (4) Staf Wall Street English Dago menawarkan layanan yang ramah dan bersahabat, (5) Wall Street English Dago's proses pembelajaran membantu meningkatkan kemampuan bahasa anggotanya, (6) Lingkungan bersih Wall Street English Dago sangat terjaga.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114939328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan Antara Online Customer Review dengan Minat Beli Konsumen","authors":"Mohamad Robby Nugraha Dwinanda, Aning Sofyan","doi":"10.29313/bcscm.v3i2.9074","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.9074","url":null,"abstract":"Abstract. Individuals tend to view online customer reviews as trustworthy because online customer reviews are created by consumers who are not seen as trying to manipulate. In addition, consumers provide feedback by providing an honest evaluation of the advantages and disadvantages of a product. The purpose of this study was to determine the relationship between uploads of consumer writings about Eiger objection letters and consumer buying interest. The method used in this study is quantitative with a correlational type. The population in this study were 3,125 Eiger Bandung consumers. The sampling technique used is probability sampling with accidental sampling technique, the number of samples is 96 people. Data collection techniques using questionnaires / questionnaires, and documentation. Data analysis technique using spearman rank. The results of the study show that (1) there is a relationship between online customer reviews and consumer buying interest in Eiger products; (2) there is a relationship between review quality and consumer buying interest in Eiger products; (3) there is a relationship between review quantity and consumer buying interest in Eiger products; (4) there is a relationship between review valance and consumer buying interest in Eiger products; (5) there is a relationship between credibility sources and consumer buying interest in Eiger products. \u0000Abstrak. Individu cenderung melihat ulasan pelanggan online dapat dipercaya karena ulasan pelanggan online dibuat oleh konsumen yang tidak dianggap mencoba memanipulasi. Selain itu, konsumen memberikan umpan balik dengan memberikan evaluasi yang jujur ​​tentang kelebihan dan kekurangan suatu produk. Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara unggahan tulisan konsumen tentang surat keberatan Eiger dengan minat beli konsumen. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan tipe korelasional. Populasi dalam penelitian ini adalah konsumen Eiger Bandung sebanyak 3.125. Teknik pengambilan sampel yang digunakan adalah probability sampling dengan teknik accidental sampling, jumlah sampel 96 orang. Teknik pengumpulan data menggunakan angket/angket, dan dokumentasi. Teknik analisis data menggunakan rank spearman. Hasil penelitian menunjukan bahwa (1) terdapat hubungan antara online customer review dengan minat beli konsumen terhadap produk Eiger; (2) terdapat hubungan antara review quality dengan minat beli konsumen terhadap produk Eiger; (3) terdapat hubungan antara review quantity dengan minat beli konsumen terhadap produk Eiger; (4) terdapat hubungan antara review valance dengan minat beli konsumen terhadap produk Eiger; (5) terdapat hubungan antara credibility sources dengan minat beli konsumen terhadap produk Eiger.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115607266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Penggunaan Akun Kedua di Media Sosial Instagram","authors":"Deska Muhammad Ghifari Hermulya, Rini Rinawati","doi":"10.29313/bcscm.v3i2.9253","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.9253","url":null,"abstract":"Abtract. In this Information era internet helps us on every communication we did everyday, Internet also helps us to accssess social media to fulfil our desire in communication. In this digital era, a lot of people express themselves through photos or videos using social media and one of the biggest social media platform that people used to share their photos and videos are Instagram. In other ways instagram is short of places where people can built their images into something that they want, and it makes people used their account instagram very carefully with what they shared. This condition has affect second account phenomena to become the alternative ways of instagram users for shares their contents into the smaller group and express their emotions freely through their content post.This study is purposed to understand about the second account phenomena, starting meaning and motiveof the second account users on Instagram. This study using qualitative research with phenomenology to get to know more about how second account users delivers their messages through instagram features, and the reasons why users used second account on instagram. This study is using interview methods to the second account users and observed the Instagram as the platform. Second account users interpretation usage of the second account as a medium for shares their private life information or it can be calles as self disclosures.this puporsely to become closer with their friends in the second account. \u0000Abstrak. Di era Informasi Internet telah menunjang segala kegiatan komunikasi yang kita lalui sehari-hari, Internet juga membantu kita untuk mengakses media sosial yang dapat memenuhi Hasrat berkomunikasi. Penggunaan Media Sosial Instagram menjadi wadah untuk membagikan dan mengekspresikan diri melewati foto, video dan kata-kata kepada para followersnya, selain itu Instagram juga menjadi tempat bagi para penggunanya untuk mengkonstruksikan diri menjadi seperti yang kita inginkan. Fenomena penggunaan second account menjadi alternatif para pengguna Instagram untuk membagikan dan mengekspresikan diri mereka di dalam ruang lingkup yang lebih kecil serta dapat berkomunikasi dengan lebih jujur dalam membagikan postingan. Maka penelitian ini bertujuan untuk mengetahui bagaimana motif dan makna bagi para Penggunaa second account di Instagram. Penelitian ini menggunakan metode Penelitian Kualitatif dengan pendekatan fenomenologi untuk dapat mengetahui lebih dalam mengenai  pengguna second account menyampaikan pesan melalui fitur-fitur yang tersedia. Alasan menggunakan second account dengan Teknik peneltian wawancara melalui Informan pengguna second account serta observasi melalui media sosial Instagram. Para pengguna memaknai penggunaan second account sebagai tempat untuk berbagi keluh kesah dalam keseharaian. Selain itu second account juga dijadikan sebagai wadah untuk membagikan informasi tentang diri sendiri atau bisa dianggap sebagai melakukan self disclosure agar bisa menjadi le","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133990471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran Digital Melalui Konten Tips dan Trik","authors":"Haikal Aziz Qhorni, Raditya Pratama Putra","doi":"10.29313/bcscm.v3i2.8943","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8943","url":null,"abstract":"Abstract. Digital marketing communication is an activity that helps promote, introduce and inform a product through an online platform. Digital marketing communication activities accompanied by a strategy can lure consumers to buy these products quickly, the strategy is either from the content of the promotion or the right product marketing place. Social media with all its advantages is the right place for business people to market their products. In this marketing communication, content marketing plays a big role in creating attractive promotions to attract consumers, one of which is with content. Interesting, useful, and related contents will attract consumers. Related to this research, Arsliving uses Instagram social media in its digital marketing communication through tips and tricks content. The focus of this research is how tips and tricks content become digital marketing communication strategy done by Arsliving. The purpose of this research is to find out the reason why tips and tricks content is a digital marketing communication strategy, the use of Instagram as a content management platform, optimization of tips and tricks content and interactions made by Arsliving through tips and tricks content. This research uses descriptive qualitative method. The data collection techniques in this research are interviews and documentation. In addition, this research also uses The Circular Model of Some theory as a reference material to strengthen the research. \u0000Abstrak. Komunikasi pemasaran digital adalah aktivitas yang membantu mempromosikan,memperkenalkan dan memberi informasi suatu produk melalui platform online. Aktivitas komunikasi pemasaran digital yang di sertai strategi dapat memikat konsumen untuk membeli produk tersebut dengan cepat, startegi tersebut baik dari isi promosi atau tempat pemasraan produk yang tepat. Media sosial dengan segala kelebihannya menjadi wadah yang tepat bagi para pelaku usaha untuk memasarkan produk yang mereka punya. Dalam komunikasi pemasaran ini content marketing berperan besar dalam membuat promosi yang menarik untuk memikat konsumen, salah satunya dengan konten. Konten-konten yang menarik, bermanfaat dan berhubungan akan menarik konsumen. Terkait penelitian ini Arsliving menggunakan media sosial Instagram dalam komunikasi pemasaran digitalnya melalui konten tips dan trik. Fokus penelitian ini adalah bagaimana konten tips dan trik menjadi startegi komunikasi pemasaran digital yang dilakukan Arsliving. Tujuan dari penelitian ini adalah untuk mengetahui alasan mengapa konten tips dan trik dalam startegi komunikasi pemasaran digital,penggunaan instgaram sebagai wadah pengelolaan konten, optimalisasi konten tips dan trik dan interaksi yang di lakukan oleh arsliving melalui konten tips dan trik. Penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengumpulan data dalam penelitian ini adalah wawancara dan dokumentasi Selain itu, penelitian ini juga menggunakan teori The Circular Model of Some sebagai bahan","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129041828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Produk dan Harga terhadap Minat Beli Konsumen Produk Screamous","authors":"Faza Al Izhari, Ferry Darrmawan","doi":"10.29313/bcscm.v3i2.9066","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.9066","url":null,"abstract":"Abstract. The era of globalization affects the daily life of every individual because of the convenience offered by technology. In the business world, technology is used as a means of communication between sellers and buyers, especially in online transactions. Communication interactions between sellers and consumers which are currently becoming a market trend through the Tiktok application with live features. Sellers promote their products accompanied by providing information about the specifications and original form of the product. Many surveys state that TikTok's live media ranks high in the use of product promotion through social media. Consumers tend to be interested in products and their benefits with price considerations in making purchase transactions. Therefore, this research is expected to be able to determine the effect of product and price on consumer buying interest in screamo products. This research was conducted on 90 respondents who are consumers of screamous products. The results of the data obtained were processed using a quantitative descriptive method with data analysis techniques used including the classic assumption test, correlation test, multiple regression test and hypothesis testing, using the IBM SPS version 26 application. The results of this study indicate that there is a positive and significant influence between product and price variables on consumer buying interest variables. Due to the limitations of the variables used in the study, the researchers suggest adding independent variables such as the effect of discounts, payment systems and others for further research. \u0000Abstrak. Era Globalisasi mempengaruhi kehidupan sehari – hari setiap individu dikarenakan kemudahan dari teknologi yang ditawarkan. Dalam dunia berbisnis, teknologi dijadikan sebagai sarana komunikasi antara penjual dan pembeli terkhusus pada transaksi online. Interaksi komunikasi antara penjual dan konsumen yang sedang menjadi tren pasar melalui aplikasi Tiktok dengan fitur live. Penjual mempromosikan produknya beserta pemberian informasi mengenai spesifikasi dan bentuk asli produk. Banyak survei yang menyatakan bahwa media live tiktok menduduki peringkat yang tinggi dalam pemanfaatan promosi produk melalui media sosial. Konsumen cenderung tertarik dengan produk beserta manfaatnya dengan pertimbangan harga dalam melakukan transaksi pembelian. Oleh karena itu, penelitian ini diharapkan ditemukan adanya pengaruh produk dan harga terhadap minat beli konsumen pada produk screamous. Penelitian ini dilakukan terhadap 90 orang responden yang merupakan konsumen produk screamous. Hasil data yang diperoleh diolah dengan metode deskriptif kuantitatif dengan teknis analisis data yang digunakan meliputi uji asumsi klasik, uji korelasi, uji regresi berganda dan uji hipotesis, menggunakan aplikasi IBM SPS versi 26. Hasil dari penelitian ini menunjukan bahwa terdapat pengaruh yang positif dan signifikan antara variabel produk dan harga terhadap variabel minat beli k","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126375396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Promosi Hotel untuk Menjaga Daya Tarik Pelanggan Agar Tetap Stabil","authors":"Nabila Secioria, Neni Yulianita","doi":"10.29313/bcscm.v3i2.8297","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8297","url":null,"abstract":"Abstract. The city of Bandung is known for its many historical monuments andbuildings which make it a special attraction for everyone who will come to the city of Bandung. Sales&Marketing De Braga by Artotel has the goal of getting profit and maintaining its business so that the hotel carries out various promotional strategies. In this study, researchers used qualitative research mode, which is a research process to understand the problems that occur. In this study, researchers sought in-depth information by interviewing 1 General Manager, 1 Sales & Marketing Manager and 1 Hotel customer. The author finds uniqueness that must be explored in this study, especially in the promotion process, the author chooses the case study research method. With the aim of analyzing the marketing strategy at the De Braga by Artotel hotel to maintain customer attractiveness and to find out how De Braga by Artotel collaborates with artists. The promotion strategy carried out by De Braga by Artotel holds solo exhibitions and holds different events every day to increase customer appeal, but De Braga by Artotel also maintains and increases its existence by collaborating with other agencies such as television, production houses, radio, concerts music. De Braga by Artotel uses a promotional strategy to increase customer attractiveness by holding solo exhibitions and different events every day which are open to the public and can attract customers to stay and enjoy all hotel facilities. \u0000Abstrak. Kota Bandung dikenal dengan banyaknya monument dan bangunan yang bersejarah yang menjadikan daya tarik tersendiri bagi setiap orang yang akan datang ke kota Bandung. Sales dan Marketing De Braga by Artotel memiliki tujuan untuk mendapatkan profit dan mempertahankan usahanya dengan begitu pihak hotel melakukan berbagai strategi promosi. Dalam penelitian ini peneliti menggunakan mode penelitian kualitatif, yang merupakan sebuah proses penelitian untuk memahami masalah-masalah yang terjadi. Pada penelitian ini peneliti mencari informasi yang mendalam dengan cara mewawancarai 1 orang General Manager,1 orang Manager Sales&Marketing dan 1 orang pelanggan Hotel. Penulis menemukan keunikan yang harus digali dalam penelitian ini khususnya pada proses promosi, penulis memilih metode penelitian studi kasus. Dengan memiliki tujuan untuk menganalisis strategi pemasaran pada hotel De Braga by Artotel untuk menjaga daya tarik pelanggan dan untuk mengetahui bagaimana cara De Braga by Artotel menjalin kerjasama dengan seniman. Strategi promosi yang dilakukan oleh De Braga by Artotel mengadakan pameran tunggal dan mengadakan acara yang berbeda setiap harinya untuk meningkatkan daya tarik pelanggan, tetapi De Braga by Artotel juga masih menjaga dan meningkatkan eksistensinya dengan bekerjasama dengan instansi lain seperti tv, production house, radio, konser music. De Braga by Artotel menggunakan strategi promosi untuk meningkatkan dya tarik pelanggan dengan cara mengadakan pameran tunggal dan acara ","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114674920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Komunikasi Keluarga pada Film “Gara-Gara Warisan”","authors":"Fiqi Maulfi Aulianto, D. Iskandar","doi":"10.29313/bcscm.v3i2.8925","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8925","url":null,"abstract":"Abstract. Communication is very important in the family. By communicating, family members can know and understand roles, rules and expectations and how family members form and manage relationships with other family members. The Gara-Gara Warisan film tells the story of 3 brothers, namely Adam, Laras and Dicky, who fight over the guest house to choose their father, Dahlan. The 3 brothers compete for and advance the homestead which causes past feuds and grudges to begin to unfold again, due to competition over inheritance. The purpose of this research is to find out the representation of family communication in the film Gara-Gara Warisan. In this study, observation and documentation were used as data collection techniques. The research method used is qualitative with Roland Barthes's semiotic theory approach, to find out denotations, connotations, and myths in family communication. The results of the study show that there is a denotative meaning contained in the Gara-Gara Warisan film, namely family communication carried out by Mr, Adam, Laras, Dicky, and Astuti. The connotation in this film is that there are several scenes that represent family communication. The myth contained in the film Gara-Gara Inheritance is that stepmothers are always synonymous with mothers who have evil traits and do not love their children. besides that the myths in this film are about myths circulating in society. \u0000Abstrak. Komunikasi merupakan hal yang sangat penting dalam keluarga. Dengan melakukan komunikasi, anggota keluarga dapat mengetahui dan mengerti peran, aturan dan harapan-harapan serta bagaimana anggota keluarga membentuk dan mengelola hubungan dengan anggota keluarga lainnya. Film “Gara-Gara Warisan” menceritakan menceritakan tentang 3 bersaudara yaitu Adam, Laras, dan Dicky yang memperebutkan guest house (wisma tamu) milik ayah mereka, yaitu dahlan. 3 bersaudara tersebut bersaing dalam memperebutkan dan memajukan guest house tersebut yang menyebabkan perseteruan serta dendam di masa lalu yang mulai terungkap kembali, sebagai akibat dari persaingan memperebutkan warisan tersebut. Tujuan dari penelitian ini adalah untuk mengetahui representasi komunikasi keluarga pada film “Gara-Gara Warisan”. Pada penelitian ini observasi dan dokumentasi digunakan sebagai teknik pengumpulan data. Metode penelitian yang digunakan pada penelitian ini yaitu menggunakan metode kualitatif dengan pendekatan analisis semiotika Roland Barthes, untuk mengetahui denotasi, konotasi, dan mitos dalam komunikasi keluarga. Hasil penelitian menunjukan bahwa terdapat makna denotasi yang ditemukan pada film Gara-Gara Warisan yaitu komunikasi keluarga yang dilakukan oleh Bapak, Adam, Laras, Dicky, dan Astuti. Konotasi yang dalam film ini terdapat beberapa scene yang merepresentasikan komunikasi keluarga. Mitos yang terdapat dalam film Gara-Gara Warisan yaitu ibu tiri yang selalu identik dengan ibu yang memiliki sifat yang jahat dan tidak menyayangi anaknya . selain itu mitos yang ada pada fil","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126564963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran House Of Smith Melalui Live Streaming Tiktok dalam Meningkatkan Brand Awarenes dan Penjualan di Era New Normal","authors":"Nadia Nadia Ayu Budiani, Ferry Darmawan","doi":"10.29313/bcscm.v3i2.8881","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8881","url":null,"abstract":"Abstract. Live streaming on social media that creates new opportunities and trends makes TikTok a place for publications containing interesting information to listen to. Based on the research objectives, it was found \"How and why of the Marketing Communication Strategy of House Of Smith Bandung Through Live Streaming TikTok\". The research uses qualitative methods with the results showing that strategies are made so that information content is carried out in real time to be successful. It was concluded that in a live session, the live streamer will manage marketing communications.  \u0000Abstrak. Strategi menjadi dasar penting bagi komunikasi pemasaran untuk mengembangkan perusahaan. Live streaming di media sosial yang menciptakan peluang dan trend baru menjadikan TikTok sebagai tempat publikasi berisi informasi menarik untuk disimak. Berdasarkan tujuan penelitian ditemukan “Bagaimana dan mengapa Strategi Komunikasi Pemasaran House Of Smith Bandung Melalui Live Streaming TikTok”. Penelitian menggunakan metode kualitatif hasil menunjukkan strategi dibuat agar konten informasi yang dilakukan secara real time berhasil. Disimpulkan bahwa dalam sesi live, live streamer akan mengelola komunikasi pemasaran.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132739879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Makna Membohongi Diri pada Lirik Lagu","authors":"Suci Puji Lestari, Alex Sobur","doi":"10.29313/bcscm.v3i2.8587","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8587","url":null,"abstract":"Abstract. The arrival of music in one's life is nothing new. Every region and culture in the world has certain music that is spoken, heard, or played at an event or historical event and in one's life journey. A songwriter can interact with his listeners with a song. Because with song lyrics, the writer can express himself about events that are happening in the world. In their creation, the songwriters use their language creativity in taking diction and integrating phenomena in society and the natural surroundings. Musicians have some meaning in arranging their lines and verses in this way, as well as their use of words, symbols, metaphors, etc. Lyrics or lyrics made by a musician must have meaning because the words used by musicians are a form of emotional expression contained in sound and words. One of Indonesia's indie musicians is Fiersa Besari, who started his career in 2021. His name skyrocketed in 2013. Then collaborated with Feby Putri and created a song called \"Runtuh\" with lyrics that have a deep meaning and can touch Indonesian music listeners , one meaning that is clearly visible is the meaning of deceiving oneself. The purpose of this study was to find out the meaning of self-deception in the song \"Crlapse\" through Roland Barthes' semiotic theory. The data collection techniques used to obtain the findings are observation, documentation, and library research. \u0000Abstrak. Datangnya musik dalam kehidupan seseorang bukan suatu hal yang baru. Setiap daerah dan budaya di dunia yang memiliki musik tertentu yang dituturkan, didengar, atau dimainkan di suatu peristiwa atau kejadian bersejarah dan dalam perjalanan hidup seseorang. Dengan lirik lagu, penulis dapat mengekspresikan dirinya terhadap kejadian yang telah terjadi. Dalam penciptaannya, para penulis lagu menggunakan kreativitas berbahasanya dalam mengambil diksi dan memadukan fenomena dalam masyarakat maupun alam sekitarnya. Lirik yang dibuat oleh seseorang musisi pasti memiliki arti karena kata-kata yang digunakan oleh musisi merupakan bentuk ekspresi emosi yang terkandung dalam suara dan kata-kata. Salah satu musisi indie Indonesia Fiersa Besari, yang mengawali karier nya pada tahun 2021, Namanya melejit pada tahun 2013. Lalu berkolaborasi bersama Feby Putri dan menciptakan sebuah lagu berjudul “Runtuh” dengan lirik yang memiliki makna yang dalam dan bisa menyentuh para pendengar musik Indonesia, salah satu makna yang terlihat jelas adalah makna membohongi diri. Makna membohongi diri ini bisa menjadi suatu hal yang buruk ataupun baik dalam sebuah realitas sosial. Tujuan “Runtuh” melalui teori semiotika Roland Barthes. Teknik pengumpulan data yang digunakan untuk mendapatkan hasil temuan yaitu observasi, dokumentasi, dan studi pustaka.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125864874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pesan dan Media Kegiatan Kampanye #onedayonetrashbag dalam Menginspirasi Kesadaran Lingkungan Masyarakat","authors":"S. Fitriani, Indri Rachmawati","doi":"10.29313/bcscm.v3i2.8335","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.8335","url":null,"abstract":"Abstract. Pandawaragroup is a content creator engaged in the field of environmental cleanliness creating the #Onedayonetrashbag campaign which aims to foster community Environmental Awareness with this campaign Pandawaragroup while introducing to the public that the #Onedayonetrashbag campaign is really an activity that cares about the environment. which aims to foster community Environmental Awareness in an effort to protect the environment by disposing of waste in its place and being responsible. In addition, with this campaign Pandawaragroup also introduces to the public that the #Onedayonetrashbag campaign is truly an environmentally friendly activity. Based on this statement, the problem identification in this research is as follows: How does pandawaragroup's #onedayonetrashbag campaign inspire environmental awareness in the community?Researchers used the Determination coefficient analysis method using a quantitative approach. The population selected in this study were people who participated in the #onedayonetrashbag campaign activities, totaling 80 respondents. With sampling techniques using total sampling. The data collection techniques used in this study were questionnaires, interviews and literature studies. The results of the study showed that there was an influence of the message from the #onedayonetrashbag Pandawaragroup campaign activities in inspiring public environmental awareness. This is in line with the statement that exposure from a media is able to have a deep impact on its audience. The existence of persuasive messages that have been presented in such a way can trigger changes in behavior, attitudes, views and perceptions. \u0000Abstrak. Pandawaragroup merupakan Konten kreator yang bergerak di bidang kebersihan lingkungan membuat kampanye #Onedayonetrashbag yang bertujuan untuk menumbuhkan Kesadaran Lingkungan masyarakat dengan adanya kampanye ini Pandawaragroup sekaligus memperkenalkan kepada masyarakat bahwa kampanye #Onedayonetrashbag ini benar-benar kegiatan yang peduli lingkungan. yang bertujuan untuk menumbuhkan Kesadaran Lingkungan masyarakat dalam usaha menjaga lingkungan dengan cara membuang sampah pada tempatnya dan bertanggung jawab. Selain itu, dengan adanya kampanye ini Pandawaragroup sekaligus memperkenalkan kepada masyarakat bahwa kampanye #Onedayonetrashbag ini benar-benar kegiatan yang peduli lingkungan. Berdasarkan pernyataan tersebut maka rumusan masalah dan penelitian ini sebagai berikut: “Bagaimana pengaruh kampanye #onedayonetrashbag pandawaragroup dalam menginsipirasi kesadaran lingkungan terhadap masyarakat? Peneliti menggunakan Metode Analisis koefisien Determinasi dengan menggunakan pendekatan kuantitatif. Populasi yang dipilih dalam penelitian ini adalah Masyarat yang mengikuti kegiatan kampanye #onedayonetrashbag yang berjumlah 80 responden. Dengan teknik pengambilan sampel menggunakan total sampling. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner, wawancara dan studi pust","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130416919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}